Manufacturers Listing

SEMA Data Central brand change log

In the last 45 days, 213 of the brands available in the SEMA Data program has updated their product information! How many of those are your approved brands? 

We understand that is a lot to keep up with. That's why we make that information readily available to you within SEMA Data Central (previously referred to as PIMS).

By logging into your account, you can now click on Brand Change Log on the left navigation to get three critical pieces of information for any of your approved brands who made a change to their dataset:

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SEMA Data Team of Experts

Though we do our best to communicate to you the latest updates and what-to-expect in our eNews and in the Users Group meetings, it could be months between when we announce it and when you are ready to make use of it. 

For instance, 3 new features are going live this and next week with Custom Exports Builder! You can now add a column of static values to your templates -- helpful with those "Battery Y/N" required columns; you'll be able to click to include all asset types vs selecting one at a time; and finally, you can choose to split out the product attributes into their own columns!

So we're launching a series of live "Ask the Experts" sessions that any SEMA Data member can join. It'll be an opportunity to enhance your knowledge of all the features and services available to you as a member, and grow your skillset as content creators and receivers.

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SEMA Data Excellence Gold - Borgeson LEED Brakes KW automotive

It's been a little less than two months since we announced the high bar we raised to reach Data Excellence with our Scorecard v3. And on Feb 1, we reset the scorecard ratings in SEMA Data Central (formerly known as PIMS) to reflect the new scores.

Undaunted, the following brands are taking up and stepping up to take the challenge head on. We want to feature these brands as they journey toward the Data Excellence Award deadline in July 2024

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SEMA Data Featured Brand - Advanced Clutch ACT

Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, Go Fast Bits, Injen, LEED Brakes, and Rigid! 

Advanced Clutch Technology (ACT) releases a full range of 10.5” Mod-Twin Style Clutch Kits for the 2018-2023 Ford Mustang GT
Ford Mustang enthusiasts, get ready to supercharge your ride with the 2018-2022 Ford Mustang GT 10.5" ACT Mod-Twin Performance Clutch, engineered to handle an extraordinary 891-1496 FT LBS of torque at the engine. This groundbreaking product is available in two distinct hub designs - Rigid Hub and Sprung Hub - tailored to your specific driving needs. 

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SEMA Data New Brands Live

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Classic Tube - Serves the classic car industry with the largest and most complete inventory of original replacement tubes for over 30 years. Manufacturer of replacement tubing for brake, fuel, transmission, and carburetor applications covering cars and trucks from the 1930s to the present.
FMSI Automotive Hardware - Industry leader in high-quality, problem-solving automotive fittings and fluid carrying lines, manufacturing brake, fuel, transmission, coolant repair lines and fittings for 

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camera take pics of products

If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems. 

We still see many of your datasets with only one image per part number, and many of those at the wrong size, wrong compositions, or wrong backgrounds. So with the release of the new SEMA Data Scorecard v3 which will look at image quantity and quality as part of the scoring, we're going to add one more article!

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SEMA Data Scorecard v3

"It's time," Gigi Ho, VP of Tech, Data and Strategic Initiatives, declared.

"Product data has become the lifeblood of commerce and the Scorecard is intended to guide and coach everyone to continuously improve the product data we make available for the industry. We need to meet the growing needs of the market. It's time to set a new benchmark for Data Excellence." 

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SEMA Data Featured Brand Product from ICI

Featuring this month's SEMA Data Excellence level brands' products from American Modified, Borgeson, DEI, ICI, and Fox Factory!

ICI Side Steps 2010 - 2021 Toyota 4Runner; Alumilite Series; aftermarket truck side step nerfbars – Part No. 840121412876
ICI's Alumilite Series offers the Next Generation of Truck Side Steps that last longer, plays harder, performs better for your truck. Built with reinforced Aluminum, comparable in strength to steel and will not rust. Accomodates all trim and package options out of the box, direct fit. Primed, eco-dipped, and powder coated black. Comes with specialized, bolt on hoop steps, easy to replace. Limited Life Time structural warranty. Steel brackets and all hardware included.

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SEMA Data ecom plugins shopify bigcommerce woocommerce

As presented during the SEMA Data Users Group Meetup at the SEMA Show, we've been busy expanding the features and functions of the plugins for Shopify, BigCommerce and WooCommerce.

Many of the features have been rolled out as part of the Data Subscription program so that any reseller utilizing the SEMA Data plugins on the supported platforms can take advantage of and enhance their customers' shopping experience.

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SEMA Data New Brands Live

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

American Modified - Provides performance and modification automotive parts and accessories manufacturer for popular off-road and muscle cars in American market
SuperPro - Manufacturer of automotive polyurethane suspension bushings, control arms, sway bars and other suspension components for both 4x4 and performance vehicles

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Gigi Ho - VP of Technology, Data & Strategic Initiatives

As the new year approaches, I can't help but reflect on the incredible journey we've had this past year. Your unwavering support and active engagement have been instrumental in our shared successes, and I am truly grateful for your partnership.

Your valuable feedback has been the driving force behind improvements to our services, both for you and the broader industry. Your commitment to utilizing the tools, services and product data managed at SEMA Data has not only strengthened our industry but has also contributed significantly to its growth.

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SEMA Data Holiday Wishes and closed offices

Please be advised that the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one.

We will be closed from Friday, December 22, through Monday, January 1, but will have some staff checking in periodically to make sure PIMS and PartsHub remain available for you. Please contact us by emailing helpdesk@semadata.org if you run into any issues.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Air Lift, Amp Research, Belltech, DU-HA, and Go Rhino! 

BELLTECH LOWERING KITS FRONT AND REAR COMPLETE KIT W/ STREET PERFORMANCE SHOCKS 2015-2020 FORD F150 ((ALL CABS) SHORT BED) +1 IN. TO -3 IN. F/5.5 IN. R W/ STREET PERFORMANCE SHOCKS – Part No. 1000SP
Lower your Sport Truck or SUV right the first time. Belltech Street Performance complete lowering kits include all the parts, pieces and shock absorbers you need to achieve not only the look you WANT, but the ride quality, performance & safety you NEED. Belltech engineers have reviewed the most popular setups for each Sport Truck or SUV in our application range and developed the Belltech Complete Kit Line to simplify your purchase. These complete lowering kits are your all in one box solution. Made up of a variety of combinations of our individual lowering components as well as all the grade 8 installation hardware and alignment pieces necessary to achieve the advertised lowering amount, choosing your kit has never been simpler.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Brian Tooley Racing - Provides top quality high performance parts for late model muscle cars, and leaders in LS engines performance
  • Design Engineering Inc - Specializing in heat and sound insulation products, including heat wrap for headers or exhaust systems, heat shields, sleeve products, & more
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SEMA Data discuss Scorecard v3 to users group

As the attendees joined the Meetup this year, there was definitely a sense of excitement and whiffs of concern for what would be covered, in particular, the new set of requirements that promised to raise the bar on attaining the SEMA Data Excellence status. 

"It's time," Gigi Ho, VP of Tech, Data and Strategic Initiatives, declared.

"Product data has become the lifeblood of commerce," she continued, "and the Scorecard is intended to guide and coach everyone to continuously improve the product data we make available for the industry. We need to meet the growing needs of the market. It's time to set a new benchmark for Data Excellence." 

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Data update notification for SEMA Data subscribers

Starting this Nov 29, 2023, all SEMA Data Subscribers will receive an emailed report that summarizes the data updates and changes for your approved brands. You will see:

  • Which brands have new parts so you can target which datasets to update with new products
  • Which changed pricing so you can more effectively manage your margins
  • Which removed parts so you can make sure to mark remaining inventory appropriately

and more!

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SEMA Data at PRI Show 2023

Will we see you? We are back in the Green Hall at Booth #2108! 

Technology and data trends are always evolving and we are evolving with it to help provide quality data based on the needs, research, and feedback from the industry. Be sure to set a meeting with the SEMA Data Team to review your data, see new tools available to you, get next steps for your data, or just meet one-on-one for walkthroughs of the PIM and PartsHub solutions. 

Ask about the new requirements for Data Excellence in 2024 and how we can help get you there.

We look forward to seeing you! 

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Borla, Husky Liners, Old Man Emu, Rigid, and ST Suspension! 

ST Suspensions ST X Coilover Kit - 97-02 Audi A8 (D2-4D) Sedan 2WD+Quattro / S8 (D2-4D)  – Part No. 13210024 
The ST X Coilover suspension was developed for the everyday driver who needs to hug the curves yet retain road comfort. Simple, uncomplicated road performance for those who just want to get in and drive. Add in our wide range of height adjustability; the ST X Coilover will look as perfect as it feels. ST X Coilover kits deliver precise adjustment to your ride height and look of your car. We manufacture an adjustable spring perch made of durable and friction-optimized polyamide composite material with a stainless-steel insert. Thanks to the composite material corrosion is prevented between the strut and perch ensuring long lasting height adjustability. 

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Entire line from The Wheel Group - Leading designer, manufacturer and distributor of automotive aftermarket products with 14 brands covering wheels, specialty tires, vehicles accessories, overland accessories, TPMS and more
American Truxx - Wheels
Amp Tires - Tires
Cali Offroad - Wheels
DIRTY LIFE - Wheels, wheel bead lock
Ion Alloy - Wheels
Kraze Wheels - Wheels
Max Sensor TOTAL - TPMS sensor
Mayhem - Wheels
Mazzi - Wheels
Metal Lugz - Wheel lug nut
 

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SEMA Data Excellence at SEMA Show 2023

We are looking forward to presenting the SEMA Data Excellence Awards to all the recipients exhibiting this year! 

There are over 110 Data Excellence brands that are exhibiting and will be recognized at the SEMA Show this year. We look forward to personally handing out the Awards at the SEMA Data Users Group Meeting on the Monday (Oct 30) before the start of the Show. 

If you plan on attending the Show, we invite you to visit them at their booth to offer congratulations and know you can expect market-ready data when you close that deal!

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SEMA Data User Group October 30 2023

SEMA Data's In-Person Users Group Meetup is scheduled for Monday, October 30, at 3:00pm in Room N240

This is the Monday before the start of this year's SEMA Show. We are near bursting with anticipation as we will have exciting news to share with you, including Scorecard v3. Yes, it's time to step up the Data Excellence requirements and you'll want to come to find out how it'll roll out.

We are also looking forward to seeing everyone and recognizing our Data Excellence brands -- and especially the people who work hard behind those bits and bytes to achieve the Gold and Platinum scoring.

 

As always, we're here to help if you have questions. Contact us at info@semadata.org.

Follow us at FaceBook and LinkedIn for more frequent news and highlights.

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SEMA Data Booth at SEMA Show

Will we see you? We are back in the "Treehouse" at Booth #20678, upstairs in Central Hall!

Technology and data trends are always evolving and we are evolving with it to help provide quality data based on the needs, research, and feedback from the market. Be sure to set a meeting with the SEMA Data Team to review your data, new tools available to you, next steps for your data, or get one-on-one walkthroughs of the PIM and PartsHub solutions. 

If possible, be sure to attend the in-person Users Group Meetup on Monday, October 30, at 3:00pm in Room N240.

We look forward to seeing you! 

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, Icon Vehicle Dynamics, Pareto Point, Speedmaster, and Top Street Performance! 

Top Street Performance High-Flow Fuel Injectors; LS1/LS2/LS6/5.0L Coyote TSP Velocity; 80 lbs/hr – Part No. 81050-80
Precision. That's what matters most when it comes to fuel delivery. With TSP's high-flow Velocity fuel injectors, you can expect reliable delivery of the precise amount of fuel every time. TSP Velocity fuel injectors are made in the USA, assembled with top-quality parts and trusted techniques. The 81050 injector is designed to fit TSP's LS1/LS2/LS6 and Coyote 5.0L Velocity intakes and rails.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Camburg Suspension - Leader in off-road suspension systems and is at the forefront in technology and design
  • LOKITHOR - World's first reusable jump starter, the LOKITHOR ApartX battery jump starter with choice of three removable batteries
  • Specialty Products - Designing, testing and manufacturing world class alignment and suspension solutionsn since 1976
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Let's Meet at SEMA Show 2023

And it's never too early to plan your schedule. 

Be sure to set a meeting with the SEMA Data Team to review your program with us and discover what more you can do with your access. Use the link below to book your appointment! 

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SEMA Data Excellence at SEMA Show 2023

We are looking forward to presenting the SEMA Data Excellence Award at the 2023 SEMA Show! 

This year, there are 138 brands recognized with Data Excellence. We look forward to personally handing out the Awards at the Users Group Meeting on Monday, October 30, at 3:00pm in Room N240 (before the start of the Show on Tuesday). More information will be provided in next month's SEMA Data eNews, including booth numbers of exhibiting Award recipients!

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Armordillo, Backrack, BD Diesel, DU-HA, and Leed Brakes! 

Backrack Short Headache Rack; 20-22 Silverado/Sierra HD – Part No. 15022 
Back Rack Cab Guard by BackRack(TM). BackRack's cab guard protectors mount to existing stake pockets at the front of your bed to protect your cab from damage caused by large, heavy cargo that may shift forward. For cargo such as small pipework, the "Safety Rack" comes with a welded criss-cross center grid to give you the most complete protection. Reinforced steel construction ensures high strength and rigidity, and a protective layer of black powder coat resists scratches, chips, and corrosion.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • SPL Parts - Designs and builds top shelf suspension components for street and track cars including Nissan, Infiniti, Scion, Subaru, Porsche and more
  • Scrubblade - Makers of wipers with double-blade technology that provides excellent all-weather performance scrubbing and wiping simultaneously
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Tips from SEMA Data for selling on Amazon

For businesses looking to capitalize on Amazon's 200+ million Prime members' attention and behemoth product search dominance, ensuring your product listing is optimized as much as possible is one of the key strategies for success. 

Here are some tips for your product listing and find out how SEMA Data can help you. 

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SEMA Data can help with keeping up-to-date product info

It's an exciting time after all the work you've done with your internal and SEMA Data teams to get your product information gathered, organized, reviewed and, finally, published! CONGRATULATIONS! 

Now what?

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SEMA Data API Update

*** Information Update *** 

The sunset date for the current APIs has been extended to August 31, 2023. The new API v2 documentation is available at the link below. Keep in mind that API usage is available to all SEMA Data members, including those on the Free Plan. 

-- From May eNews --

The new API v2 documentation is now available! You will be able to access it after you log into PIMS.

-- From March eNews --

We have been making great strides to scale the SEMA Data infrastructure and databases you rely on for data validation and distribution. Over the last year, we have grown to support the over 600 private and publicly available brands, which migrated all product information to a more robust database. This move also required updating the APIs you use to access product content.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Baja Designs, Bully Dog, CamLocker, COMP, Fox Factory, and IAG Performance! 

IAG I-Line Para-Hex Style Front Grille Gloss Black with Lights 2021+ Ford Bronco – Part No. IAG-BDY-F3115 
AGGRESSIVE STYLING The IAG I-Line Para-Hex Grille features an attractive hexagon pattern and is designed to give your Bronco an aggressive look. The black glossy texture adds a high-end look to the Bronco. The grill makes an excellent upgrade for Base, Big Bend, Outer Banks and other model Broncos. This grille also features three built-in amber lights to complete the look and improve visibility. 

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Element Advanced Fire Protection - World's smallest and longest lasting fire extinguisher. Safely and effectively put out fires without the mess, toxicity, or maintenance of traditional extinguishers
Frozen Rotors - Cryogenically treated brake rotors, resilient to regular heating and cooling stresses, resulting in longer-lasting brake rotor that outperforms standard rotors by double mileage/use
RTR Vehicles - OEM+ performance parts and vehicles in partnership with Ford Motor Co for Mustangs, Broncos, and trucks

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SEMA Data Excellence at SEMA Show 2023

SEMA Data Excellence Award recipients will be featured at the SEMA Show 2023

This year, there will also be a special featured placement for Data Excellence brands that will be revealed at the SEMA Show!

Manufacturers whose data scores Gold or Platinum by August 1, 2023, and maintains that level through the end of October, will be recognized at the annual in-person SEMA Data Users Meetup event at the SEMA Show 2023, along with other benefits throughout the Show floor and app.

There will also be a special featured placement for Data Excellence brands this year that will be revealed at this year's SEMA Show!

The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you through the maze of product content that are essential to your business partners. Scored data facilitates serving varied segments and purposes of the market, from chain store customers, warehouse distributors, and resellers of all sizes. Manufacturers and brand owners whose product data meets Gold and Platinum are considered to have attained Data Excellence.

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SEMA Data reseller data subscription service

We have some exciting news to share with you! The new data subscription service will begin on July 10, 2023. However, the Subscriptions page will be live today to give you time to set up your subscription information and ensure for you uninterrupted exports and services. 

First and foremost, we want to express our gratitude for your continued support and feedback. Your enthusiasm has been instrumental in shaping our service into what it is today, such as a user-friendly Reseller Portal for data requests, faster export setups, and releases of the four eCommerce plugins.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Air Lift, Injen, QA1, and Truck Covers USA!

Injen EVOLUTION Cold Air Intake System for 2012-2016 BMW 3 Series  – Part No. EVO1103
Injen is proud to introduce the all new Evolution (EVO) sealed cold air intake system for the 2012-2016 BMW 3-Series! The EVO1103 cold air intake has been designed using state of the art engineering tools and techniques to produce the next generation intake system. 

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Badroads Offrod - Matte black truck wheels built to take you where other fear to tread
Curva Concepts - Designers and manufacturers of custom staggered or square fitments for the true auto enthusiast
Diablo Wheels - Manufacturer of custom wheels and wheel inserts to meet your styling wants

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SEMA Data Virtual Meetup Recap

Thank you to our attendees, and if you couldn't make it, here's a quick recap with a special link! 

We recently had an incredible meeting and wanted to share a quick summary of what transpired, so those who couldn't attend can catch up.

The kickoff presentation was hosted by Gigi Ho, VP of Operations, along with Stephanie Jones, Director of eBusiness, and Joe Sepeda, Product Catalog Manager. AJ Carney, our guest from SEMA Memberships, joined us as well to give everyone insight into the benefits and group discounts available to all SEMA members.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Black Horse, Borla, Diode Dynamics, and Fia!

Black Horse Off Road Armour Tubular Light Duty Front Bumper Matte Black Steel – Part No. AFB-FB22LD
Welcome to the Black Horse Armour Front Bumpers, part of the Armour Series Collection. The dramatic angular styling of these parts is designed to create an aggressive appearance for your truck , while adding the functionality  of off- road protection. The complete collection includes  Front and Rear Bumpers ,Roll Bars, Running Boards and a range of  Bull Bars as a lighter duty option to  Armour Front Bumpers.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Attica 4x4 - Designers and manufacturers of high performance lighting to upgrade the vehicle and driving experience for a majority of vehicle models including Toyota, Lexus, Ford, Jeep, Dodge, Ram & Chevy 
Element Advanced Fire Protection - Advanced fire extinguisher technology works like nothing else, leaving no mess, toxicity, nor requiring maintenance like traditional ones
LOD Offroad - Makes quality front and rear bumpers for all the Jeep Wrangler models, from the early CJs up to JL and JT Gladiator models, as well as Ford, Chevy, GMC and Dodge

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How to Announce New Products SEMA Data Best Practice

Here's how to let your customers know with Life Cycle Statuses.

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers. By using Life Cycle Statuses, you can not only with let your customers know about new products, but also when part number(s) may have been discontinued or superseded.

 

 

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Go Rhino, Oracle Lighting and Tonno Pro! 

ORACLE Lighting OculusTM 7" Switchback Bi-LED Projector Headlights for Jeep Wrangler JK - Black – Part No. 5876-023
Introducing the all-new OculusTM Bi-LED Headlamp system by ORACLE Lighting. Now with an additional Switchback Amber Turn Signal Halo! Featuring advanced LED projection with 4,800 Lumens of high-quality illumination for enhanced driver visibility in all weather conditions. The LED light source has lower power demands compared to the factory lamps while providing more light output.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Acme Auto Headlining - Specializes in automotive soft trim restoration. From headliners, seat upholstery, to convertible tops, their top quality products ensure a finished look that will turn heads
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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Defiant - Performance wheels combining state-of-the-art manufacturing processes with vehicle specific styling and fitment 
  • Erkul Auto - Making durable and attractive running boards, roof rails, cross bars, bike carriers, and rear bars since 1973
  • MaxTrac - Provides all three types of suspension products lines: Lifting, Leveling, and Lowering
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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from AutoMeter, CSF Cooling, Leed Brakes, and Old Man Emu! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hitch perfect for lighter-duty towing. The REBEL hitch is compatible with 1/2 ton trucks as well as SUVs. GEN-Y's innovative stacked tube design allows customers the ability to adjust the ball mount up or down in order to achieve the right amount of drop every time! Not only is the REBEL hitch fully adjustable, but it can also be used in a drop or rise position. This makes the REBEL reliable as well as versatile. We also offer several accessories for the REBEL hitch such as: Platinum Ball Mount, Economy Ball Mount, Sway control head, Hitch step. Choosing the right hitch can be a big decision. Knowing what sets one hitch apart from another can be difficult. However, the new REBEL hitch is a great option to meet your needs and is one of the toughest hitches on the market!

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CAWA eCommerce Content Task Force Executive Whitepaper

... and How Brands Should Respond 

In the last decade the online sales channel for automotive parts and accessories in the U.S., or eCommerce, has grown from a few billion dollars in annual sales to over $30 billion in 2022. In that same period the industry adoption of the data exchange standards – ACES and PIES – has become more widespread and commonplace. 

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Auto Ventshade, Injen, KW, TI Automotive, Vision X Lighting, and Whiteline! 

Auto VentShade Side Window Deflector – Part No. 14202
AVS Ventshade is the original AVS product. Offered for many classic vehicles it is the standard that created the side window deflector industry. Its ledge profile that is mounted in the window channel combined with its stainless steel construction makes Ventshades the standard by which all others are measured.

  • Ledge profile that is mounted in the window channel for a secure mount
  • Keeps rain out and lets fresh air in
  • Manufactured from high-quality steel
  • Available in polished stainless and black finishes
  • Quick and easy installation
  • Backed by a limited lifetime warranty
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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Haltech - manufacturers of cutting-edge engine management technology to deliver optimal performance output
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New SEMA Data Services to Add

We understand as our industry evolves and grows, so do your needs. 

SEMA Data has also evolved over the last few years. From its start as a product data storehouse, we now offer a full suite of services including: 

  • Do-It-With-Me data cataloging services with industry experts to assist and coach you through the data management process and best practices
  • An easy-to-use Do-It-Yourself product cataloging platform, PartsHub, for independent data management
  • eCommerce plugins for three web and commerce platforms: WooCommerce, Shopify, and BigCommerce
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SEMA Market Research - A Different Dataset

What's the current state of the specialty equipment industry? How much was spent on performance and accessory products last year, and where? 

What trends will affect your business? Whatever your business objectives may be, SEMA Market Research’s reports can help connect you with the information you need to make informed business decisions. All of these reports, and much more, are available for free from the Market Research team at SEMA. A few of the latest ones available from SEMA Market research are:

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Baja Designs, Camlocker, CARR, CSF Cooling, DU-HA, and Fluidampr! 

CSF Cooling 94-99 Ferrari F355 High-Performance All-Aluminum Radiator (RH) – Part No. 7205
When initially designing these radiators, there were several key features that CSF knew were important to the Ferrari community: OEM Fit & Finish, Increased performance, and improved reliability. The original F355 OE radiators from Ferrari feature aluminum cores crimped onto plastic end tanks. While generally accepted as good quality and durable, this design is significantly weaker than the all-aluminum TIG welded design of the CSF Radiators. Anyone who has restored/updated an older car knows the value of having updated parts that are as efficient as possible.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Alcon - Designers and manufacturers of ultra-high quality brake systems for automotive and specialty vehicle across the globe 
  • Form Lighting - Distributor of full-LED headlights and tail lights for trucks and cars with advanced LED features and powerful LED projectors and reflectors
  • Ohlins - Leading manufacturer of high-end performance suspension products for the automotive and motorcycle industries, as well as mountain bikes
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SEMA Data Year End Message

As the year comes to an end, I wanted to share some thoughts on the year and share what lies ahead.

SEMA Data has continued to grow in almost every way. More members, both manufacturers and resellers alike, as well as our database, systems and team. And we've got more in store!

At this year's SEMA Data Users Group at the SEMA Show, I was able share our progress over the last three years, including what was launched this year and what's due out for 2023.

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SEMA Data Best Practice for Title Descriptions

SEMA Data Best Practices - Product Titles: As more performance and accessory products generate sales online, your product title description is an essential player in the digital marketing game.

A product title provides your customers with valuable information that helps in their decision-making process. Customers don’t want to waste time trying to figure out a product. They rely on optimized product titles to learn about your product quickly and decide if they want to pursue it any further.

A optimized product title will not only get engagement in a shopping site, it will also get those products highly ranked on search engines to drive even greater traffic to your product or website. So what goes into an optimized product title?

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Auto Meter, Fluidampr, Hedman Hedders, Ksport and Vibrant Performance! 

mpower 5ORV Interior Lightbar, 10 Module, Full 1-Piece, 12 LEDs, Dual Color Amber/White, for Jeep Wrangler JK 2007-2018 – Part No. RTL-ENFWB00003 
Designed, Engineered & Assembled in the USA. Stealthy In-Cab Mounting – eliminate annoying wind noise and drag, compatible with both the standard rear-view mirror as well as the auto-dimming versions. Easy Installation – simple plug & play wiring, direct bolt-on installation to the interior of the windshield frame. Dual color: white scene for intense illumination, amber for dusty environments. Several models for leading off-road vehicles. Intense forward and off-axis illumination driven by reflective-powered Nexus Technology. This product is not made with a silicone lens.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Auto Meter, Backrack, BD Diesel, KC HiLites and mpower! 

mpower 5ORV Interior Lightbar, 10 Module, Full 1-Piece, 12 LEDs, Dual Color Amber/White, for Jeep Wrangler JK 2007-2018 – Part No. RTL-ENFWB00003 
Designed, Engineered & Assembled in the USA. Stealthy In-Cab Mounting – eliminate annoying wind noise and drag, compatible with both the standard rear-view mirror as well as the auto-dimming versions. Easy Installation – simple plug & play wiring, direct bolt-on installation to the interior of the windshield frame. Dual color: white scene for intense illumination, amber for dusty environments. Several models for leading off-road vehicles. Intense forward and off-axis illumination driven by reflective-powered Nexus Technology. This product is not made with a silicone lens.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Bed Wood - Leader in custom-fit and restoration wood kits for truck beds, and all kits are manufactured in the USA 
F2 Suspension - Suspension products for many of the world’s most popular and exciting automobiles with Function and Form in perfect balance
Progress LT - End links provide fast and precise sway bar response to all chassis motions
Progress Technology - Premier suspension components from sway bars, sport springs, camber kits and more for tuning today's popular automobiles

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Emission codes update with SEMA Data

PIES Emission Codes help clarify and protect you and your customers

With the EPA cracking down on our industry, it's never been more important to work with SEMA Data to ensure your parts have the documentation and codification necessary to convey proper use.

Proper cataloging of your parts could offer you and your customers protection from the EPA wanting to impose fines for misuse or negligence.

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Come to SEMA Data Users Group Meeting

All SEMA Data manufacturer and reseller members are invited to attend this year's Members Meeting & Awards Presentation meeting in Las Vegas at the SEMA Show.

Along with helping us to recognize the SEMA Data Excellence brands, find out what's in store for the new year, refresh on all the releases and updates over this past year and connect with the SEMA Data team and fellow members over refreshments and snacky foods. 

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Meet SEMA Data at the Show 2022

It has been a busy year for us, releasing updates and new solutions for our manufacturer and reseller members!

No doubt it's been hard to keep up or really get the deep dive into how best to take advantage of all we have to offer. Bring your questions to the SEMA Data booth upstairs in Central Hall, Booth #20678, where we have our team ready to walk you through one-on-one.

Whether your questions are about the eCom plugins, APIs, PIMS or PartsHub, we've got you covered.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from ACT, Aero Exhaust, ARC Lighting, BD Diesel, Granatelli and K&N! 

Granatelli 5.7, 6.1 & 6.4 Dodge High Perf. Coil On Plug Conn. Kit w/ Xtreme Series Coils Packs, HEMI & SRT8 - Set of 8 - 80KV each – Part No. 28-0504-XCP 
More Power. The Granatelli Motor Sports Coil Pack makes more power than the original weak factory OEM factory coils to improve throttle response and to produce up to 18 more horsepower out of your HEMI. Fits ALL 5.7L/6.1L/6.2 Hellcat/ 6.4L  Engines, Cars, Trucks & SUVs.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

3FP - Pressure sensors and vehicle electronics manufacturers, designed for the harshest automotive environments and used across the performance, racing, off-road, marine and specialty vehicle markets 
Hitch-Locker - Designed for safety and convenience, this is the fastest hitch hook for installation and removal, no hairpins to slip or fail
mpower - Shatter proof LED lights for the harshest, most extreme conditions -- from temperatures to terrain
Truck2Go - Durable, versatile tonneau covers, with or without the utility ladder racks, to help you get the most out of the use of your truck

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SEMA Data can help with loadsheets

If a reseller is requesting our product information in PIES format, what does it mean when I'm being asked to fill out a loadsheet, too? 

We understand how confusing and frustrating this can be. Loadsheets, that may also be called Merchandiser Sheets, are often used by larger resellers where processing product information through PIES XML datasets by a data team may be separate from the sales and category managers. This occurs when required information is outside the accommodations of the PIES content.

Most common fields outside the Standard include: contracted pricing, hazardous material specifics, market segmentation, battery information, reseller specific SKU reference, etc.

 

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Armordillo, FIA, Gate King, ProRyde, Sinister Diesel and XFORCE! 

Warn Industries M8274-S 10,000LB Winch - Synthetic – Part No. 106175 
The M8274–Warn Industries’ most iconic winch—is evolving. It will maintain all the things buyers love about the product: speed, durability, and its famous shape, but we’ve added more performance and more features. Comes with 150’ of 3/8” diameter lightweight, easy-to-handle Spydura synthetic rope.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Fine Lines - Replacement aftermarket brake, fuel and transmission lines that are bend for bend, the most accurate pre-bent brake and fuel lines available 
SCE Gaskets - Recognized leader in the manufacture of engine gaskets for automotive racing and high performance applications
TJM USA - Empowering 4-wheel driving adventures since 1973, supplying custom designed & built 4x4 bullbars, accessories, camping gear & more

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SEMA Data Excellence at SEMA Show 2022

We are looking forward to presenting the SEMA Data Excellence Award at the 2022 SEMA Show! 

This year, over 140 brands will be recognized and 102 exhibiting at the SEMA Show this year. We look forward to personally handing out the Award at the SEMA Data Users Group Meeting on the Monday (Oct 31) before the start of the Show. 

If you plan on attending the Show, we invite you to visit them at their booth to offer congratulations and know your can expect market-ready data when you close that deal!

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SEMA Certified Emissions Compliance

SEMA Certified-Emissions and improvements to the PIES Emission Codes help clarify and protects you and your customers.

With the EPA cracking down on our industry, it's never been more important to work with SEMA Garage and SEMA Data to ensure your parts have the documentation and codification necessary to convey proper use.

Proper cataloging of your parts will offer you and your customers protection from the EPA wanting to impose fines for misuse or negligence.

The SEMA Garage offers emission compliance support through its recently introduced SEMA Certification-Emissions program which certifies that a product meets the EPA’s “reasonable basis” criteria making it legal for sale in 49-states, or obtaining a California Air Resources Board (CARB) Executive Order (EO) makes it legal in all 50 states. Being able to accelerate compliance through SEMA Garage will give you the ability to get products to the market faster.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Driven Racing Oil, Fuelab, IAG, Pop & Lock, Sparklines, and Warn Industries! 

Warn Industries M8274-S 10,000LB Winch - Synthetic – Part No. 106175 
The M8274–Warn Industries’ most iconic winch—is evolving. It will maintain all the things buyers love about the product: speed, durability, and its famous shape, but we’ve added more performance and more features. Comes with 150’ of 3/8” diameter lightweight, easy-to-handle Spydura synthetic rope.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

4Play Wheels - Designed to take your truck to the next level, and made for truck owners who enjoy the pleasures associated with owning a truck 
OE Wheels LLC - Industry leader in the engineering of replica and aftermarket wheels and parts
R1 Concepts - Leading manufacturer of performance brake parts, brake pads, rotors, kits and more, for all vehicles aluminum bumpers, side steps, and more

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Aldan American, Heidts, HSP Diesel, Injen, KC Hilites and ZroadZ! 

Aldan American Coilover Conversion Kit – Chevrolet C10 1963 – Part No. 300152 
For your 1963 Chevrolet C10 – Coil-Over Conversion Kit, 63-70 C10, Front, Single Adjustable, Small Block, lower arms only. Includes 2 Phantom Series – single adjustable coilover shocks, 650 lb. Aldan springs, POL lower, tubular control arms, lower ball joints, brackets and hardware. This kit is designed to work with factory truck crossmembers and will convert front suspensions to fully adjustable coilover shocks with lower tubular control arms. Upper control arms sold separately. Made in USA.

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Collaborate data management with SEMA Data PartsHub

Many of us live in a business model where staff and stakeholders could work on different aspects of your business. This can result in information that is in different formats and places as work could be siloed. You may have critical information on your website, in catalogs, and in business systems. How do you manage the big picture of information consistency and security?

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Terms of the Trade at SEMA Data

It's easy to get lost in the alphabet soup and vernacular of our industry. Here are a few definitions of those you'll run across. This is a continuing article so as new terms are introduced, you can come back to reference them here.

Please contact us for anything you do not see and we'll be happy to include for the benefit of everyone!

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Aldan American, Blueprint Engines, Injen, and PRP! 

BluePrint Engines Dressed Longblock with Fuel Injection  – Part No. PSLS4272CTF
BluePrint means fun reliable horsepower that you can drive every day. Our experience means that BluePrint is the best choice for your crate engine. But more importantly—you want to get that horsepower from a solid, reputable company that does the job right and stands behind it. During our history, we have continued to build high-performance crate engines, and have always tried to give the buyer exactly what they wanted. That's another hallmark of BluePrint Engines - we build engines for all needs and budgets. Most of our buyers are spending a lot of time on their car. Spend a little more time looking for an engine, and you'll see the BluePrint difference!

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Baja Designs - Developers of award-winning LED light solutions for over 25 years for those who crave offroad adventures 
DKM Clutch - Specializes in the design and manufacturing of performance clutch systems specifically for European sports vehicles
 

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Pricing Guidelines from SEMA Data

Pricing is one of the cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations. 

  1. Create a Pricing Policy that is Unique to your Company

    Spend some time creating a Pricing Policy that is easy to understand. Simplify the legal jargon by introducing checklists and briefs. Share the policy with your team and your customers, then maintain accurate prices by keeping your customers updated in a timely manner when price changes are implemented.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Aero Exhaust, Anzo USA, Forgestar Performance Wheels, HSP Diesel, and Metra Electronics!

HSP Cold Air Intake 2013-2016 Chevrolet/GMC Satin Black – Part No. 502-2-HSP-SB 
The HSP Diesel HSP Cold Air Intake on average produces an additional 20 horsepower and 58 pounds of torque on the dyno. To do this we increased the size of the factory intake to a 4 ½” mandrel-bent tube. This gives you an extremely consistent, and free-flowing path that enables the HSP Cold Air Intake to out-perform other intakes on the market. The HSP Cold Air Intake is also paired with the HSP Diesel style heatshield box. The heatshield box allows us to keep the heated-up engine air out of the intake. We want this because cooler air is more dense and denser air creates more power.

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Demon Powersports - Manufactures high quality performance and racing parts, from heavy duty ATV/UTV axles, brake pads, EPS kits, ball joints and many more offroad parts 
DKM Clutch - Specializes in the design and manufacturing of performance clutch systems specifically for European sports vehicles

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SEMA Data Excellence Award Recipients

Congratulations to all our Data Excellence Award recipients! 

Great to receive more pics from SEMA Data members sharing their excellence with us! 

In March we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked you to share your team pics with us. We got some great pics and encourage you all to keep them coming as we get ready to launch this year's Data Excellence promotion.

Thank you for your dedication to promoting great data to your customers, the enthusiasts, and the industry.

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Data Best Practice - Life Cycle Status Codes

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog Manager  

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers.

At our last SEMA Data Users Group meeting held virtually earlier this month, I shared how the Life Cycle Status Codes can help, not only with letting your customers know about new products, but also when a part number may have been discontinued or superseded.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from BBK, Borla, Deviant Race Parts, GEN-Y Hitch, Raptor Series, and RIGID! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hitch perfect for lighter-duty towing. The REBEL hitch is compatible with 1/2 ton trucks as well as SUVs. GEN-Y's innovative stacked tube design allows customers the ability to adjust the ball mount up or down in order to achieve the right amount of drop every time! Not only is the REBEL hitch fully adjustable, but it can also be used in a drop or rise position. This makes the REBEL reliable as well as versatile. We also offer several accessories for the REBEL hitch such as: Platinum Ball Mount, Economy Ball Mount, Sway control head, Hitch step. Choosing the right hitch can be a big decision. Knowing what sets one hitch apart from another can be difficult. However, the new REBEL hitch is a great option to meet your needs and is one of the toughest hitches on the market!

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • FFP Customs - Specializing in Mustang drag racing parts, FFP manufacturers Bolt On & Go parts to make a driver more comfortable in his/her race car 
  • GearFX Driveline - Industry's premier provider of gears and driveline components, formerly C&R Racing South
  • GEN-Y Hitch - Hightest quality truck hitch on the market, tough and versatile, and smoothest ride with patented Torsion-Flex Technology

 

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SEMA Data Excellence Award Recipients

Congratulations to all our Data Excellence Award recipients! 

Earlier this month we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked you to share your team pics with us. We got some great pics and encourage you all to keep them coming as we get ready to launch this year's Data Excellence promotion. 

Thank you for your dedication to promoting great data to your customers, the enthusiasts, and the industry.

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SEMA Data Users Group Virtual Meetup

A great agenda ahead for the SEMA Data Users Group Virtual Meetup on April 5! 

All SEMA Data manufacturer or reseller members are invited to attend the Meetup next Tuesday, April 5.

As part of registration, we've asked you to send in topics of interest, and you submitted some great topics to discuss! Remember that your participation at event helps shape the future of the SEMA Data program in the direction you want it to go. 

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Amplify Your Brand with SEMA Data

It's tempting to silo the product data you have in SEMA Data as separate from your marketing and sales efforts, but don't do it.

Use SEMA Data's reseller reach to amplify your brand. We have the largest and most active network of resellers, all eager to feature the latest products in...

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SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from Hi-Lift, Nolathane, Radium Engineering, and StopTech! 

Radium Engineering Fuel Cell Surge Tank (FCST) 1 Surge Tank Pump and 1 Lift Pump Included, Walbro F90000274 E85 - Part No. 20-0692-01
Since 2010, external Radium Engineering fuel surge tanks have been an excellent way to eliminate fuel starvation that occurs in racing. To simplify plumbing and packaging, in 2013 Radium Engineering introduced the first generation Fuel Cell Surge Tank (FCST) to the competition vehicle market. It quickly became the preferred fuel system for professional racing.

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New Brands from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • SpeedStrap - High quality tie-downs and recovery straps for your off-road and powersports vehicles: Motorcycles, ATV’s, Snowmobiles, PWC’s, UTV’s, Jeeps, Trucks, Buggies and more
  • Silver Sport Transmissions - Provides premium overdrive conversion kits for muscle cars, street rods and classic trucks, featuring Tremec transmissions
  • TOTALFLOW - Manufacturers of quality performance exhaust muffler systems, universal mufflers & exhaust pipe accessories to our customers, all at a reasonable price.
     
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Joe Sepeda Auto Care Technology Standards Committee

Please join us in congratulating Joe Sepeda, SEMA Data Product Catalog Manager, for being selected to serve on the Auto Care Association's Technology Standards Committee!

The Technology Standards Committee (TSC) develops industry-specific product data standards and best practices. The Committee is comprised of volunteer leaders who provide input and guidance to the board and staff, and act as an industry sounding board. Additionally, TSC oversees the management and publishing of the Product Information Exchange Standard (PIES), the Aftermarket Catalog Exchange Standard (ACES), which has been adopted worldwide.

As a committee member of TSC, Joe hopes to bring to the table the unique needs of the specialty aftermarket regarding its product content and the audience it serves.

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Jonathan Briseno 2022 ACPN Scholarship Winner

This year's ACPN Scholarship Winner is one of our own! 

We are more than proud to announce that Jonathan Briseno, SEMA Data Product Specialist, has been awarded the 2022 ACPN Scholarship! The Automotive Content Professionals Network (ACPN) is a community of the Auto Care Association and the ACPN Scholarship is awarded to only one deserving individual each year, who demonstrates the passion and determination to pursue professional and personal growth in the automotive aftermarket. 

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SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from Bestop, Rough Country, and Vibrant! 

Bestop Replace-A-Top for OEM Hardware - Part No. 51117-01
Your original soft top can get damaged or begin to show its age after all those years battling the sun and weather. Replace-A-Top takes advantage of your still-good factory hardware, and gives you all new fabric and windows without having to replace your existing frames and hardware. It's the most economical way to make your top look new again.

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Reseller Scorecards in SEMA Data PartsHub

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send. 

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields your customers need to process your data imports, then jump quickly to the content that needs help.

There are currently 15 different scorecards in addition to the PIES and SEMA Data ones. Just let us know which of the following you'd like to have added to your account. Contact us via the in app Chat feature or contact your SEMA Data Project Manager. 

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Happy Holidays from SEMA Data

I want to take this opportunity to thank you for your membership and trust in SEMA Data.  

Christmas is fast approaching and on its heels is the New Year. As I reflect on this past year and the accomplishments we've achieved and the milestones we've been able to hit here at SEMA Data, I know that we could not have achieved them without you, our trusted and active members.

You have given us insight and feedback to help improve our services to you and for the industry. You inspire us to continually innovate and meet the challenges of the last couple of years head on. Your utilization of the services and product data managed at SEMA Data has contributed to the growth of our industry.

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Create and Maintain Pricing Policies with SEMA Data

Pricing is one of the four cornerstones of your marketing strategy, and is key to your success. 

Protect your brand by maintaining accurate pricing across your sales channels, and make sure your pricing policy is easy for you to manage and enforce. 

We anticipate that many of you may update prices due to material and labor shortages and can act quickly when we receive a price update. When sending in pricing updates to us, put in your Subject line the nature of the update. By letting us know the type of information to focus on, we can turn around your new pricing quickly and many of the resellers in the SEMA Data network are set to receive updates as soon as they're published. (Resellers can choose to receive updates whenever data changes.)

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SEMA Data Holiday Hours

The SEMA Data office will be closed for the holidays this year. 

Please be advised that starting this Friday, December 24, through next Friday, December 31, the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one. 

We will have some staff checking in periodically to make sure PIMS and PartsHub remains available for you. Please contact us by emailing helpdesk@semadata.org if you run into any issues.       

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SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from KC Hilites, Ksport, and SpeedFX! 

KC Hilites 50" Pro6 Gravity LED - 8-Light - Curved Light Bar System - 160W Combo Beam – Part No. 91398
Patented Gravity LED G6 optical inserts provide exceptional output and efficiency. Pro6 light utilize a combination of SAE/ECE Driving and Wide-40 G6 optical inserts. Driving Beam lights provide powerful forward distance and equal beam distribution, while the Wide-40 beam offers a wider area of coverage, increasing high speed cornering visibility. The result is a highly targeted light distribution and beam shape to deliver more usable light than standard forward facing LED Lights. The Pro6 LED light bar comes ready to fit most standard LED bar widths and is designed with high-strength aluminum end mounts. This universal mounting design easily attaches to KC mounts on your Truck or SUV, including various KC M-RACKs roof racks applications. Inspired by endurance racing and tested by KC athletes worldwide, the Pro6 is set to break all performance barriers while providing the most durable, reliable and scalable LED light bar design available today.

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Paul Spornitz - The ACES in Your SEMA Data Corner

ACES can be tricky with model naming confusion and half-year changes. If not mapped correctly, this can cause overlap and conflicting info for the end user. 

ACES stands for Aftermarket Catalog Exchange Standard, and is the Auto Care Association data standard for any product's vehicle fitment. Many of your customers depend on year-make-model and submodel or engine information as part of their parts search and selection.

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SEMA Data at PRI Show

Let's meet at the PRI Show and talk about building your business with product data.

Thinking of taking your business to the next level? SEMA Data can help. SEMA Data can help you draw data from brands to enhance your website and sales. While you are at the PRI Show let’s talk about what I can do for you. 

We've noted a few of the education sessions and the next steps you can take with us at SEMA Data to propel your business. 

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Meet SEMA Data at SEMA Show Booth 20678

Set aside time for a little 1-on-1 with us!

No, we don't mean basketball.

Your data is your best ambassador. Want to learn what you didn't know you didn't know about your data, and the tools and services we have available to you? Then book your one-on-one with us today! We'll show you how you can get the most out of your data, the tools and tips to help make it better -- and also give you a preview of what you can expect in 2022.

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Join SEMA Data Events at SEMA Show Week

The SEMA Data team have several events at this year's SEMA Show.

Starting on Monday, November 1, we kick off the week with our Users Group Meeting at 3:00pm in Room N253 in North Hall. Come mingle and catch up with the SEMA Data team and your fellow members over refreshments, while hearing about what you can expect in the new year.

On Wednesday, November 3, at 2:00pm in Room N254 of North Hall, we sit down for an interview with Albert Reda, who has launched multiple performance brands globally, to discuss Pandemic Pivots and How Companies Adjusted Strategies and Tactics to meet the challenges spurred by the pandemic. With his 25 years in the automotive industry, Albert understands the problems that many companies face today in manufacturing and with customer management. 

 

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ACES bed type update VCdb removes Styleside Stepside

Auto Care updated the VCdb for bed type configuration table. 

As you may know, SEMA Data subscribes to Auto Care's Vehicle Configuration Database (VCdb) to help you create ACES records (i.e., vehicle fitment data for your parts). The database is updated every month and each month there are always updates and changes to be aware of and remap your data if needed.

The latest change in the VCdb has done away with the "Styleside" and "Flareside" bed type options. Styleside was a marketing term used by Ford for its regular flat-sided bed on their pickup trucks; and Flareside was used for beds with the wheel well arches on the outside of the bed, leaving the interior cargo box area of the bed perfectly rectangular.

Auto Care uses the term "fleetside" to describe truck bed option with the flat-sided exterior and wheel well arches within the carbo box area, and "stepside" for the truck bed option with the wheel well arches outside the cargo box area.

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Bob Watson SEMA Data West Coast Sales Manager

Taking you to the next level.

After 35 amazing years with Summit Racing Equipment, I have now joined SEMA Data to help build on the industry that I love.

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Watch SEMA Launch Pad Episodes on YouTube

The SEMA Launch Pad has been developed as a five-part series with a Live Finale on stage at the SEMA Banquet! 

For the next five weeks, a new SEMA Launch Pad episode will be aired each Tuesday on YouTube. You’ll get to watch the excitement and feel the suspense of who will move on to the next round, culminating to the Finale, filmed LIVE on stage at the SEMA Banquet on November 4.

Over 200 applications were received but only 15 Semi-Finalists were selected and invited to compete in the redesigned competition for a total $100,000 in cash and prizes for the top 3 Finalists.

First episode airs TODAY -- Watch it now!

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PartsHub by SEMA Data

Creating and managing exellent product data requires the collaboration of many key players, and a product information platform that invites collaboration.

The key to building great data is through the collaboration of many groups with each holding key aspects of a product or reflecting a key point of view of the target market. 

Invite members of your team to build sections of your data. In fact, your engineering team, your marketing team, or your web development team may provide valuable insight to your data with content that is already developed. Contribution of these team members to your data may also enhance their product development abilities.

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Next Chapter of SEMA Data

With the name change comes a new chapter for SEMA Data and its role for the industry.

In the last few years, SEMA Data has moved beyond its early mission of serving as a basic storehouse and distribution point for manufacturers’ standardized product data. It has evolved to help industry members with their changing needs.

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Call on our SDC teams to help you

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads. Also, you can always send general questions to helpdesk@semadata.org. 

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SEMA Data Excellence at the SEMA Show

This is the last week to qualify for the SEMA Data Excellence program at the SEMA Show! 

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! To qualify for the program, your brand(s) must be at Gold or Platinum data status when we run scoring on Monday, August 2. 

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SEMA Data User Group Virtual Meetup

Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!

All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product walkthroughs, network with peers, connect with friends and business partners. We've changed up the format, refreshed our "venue" and look forward to seeing everyone!

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SEMA Data Excellence at the SEMA Show

SEMA Data Excellence is awarded to brands with Platinum and Gold status product data.

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! In working with the Show team and our partners, we're happy to report that exhibiting SEMA Data Excellence brands will be featured with the following:

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SEMA Data Excellence Brands Get Featured

You've worked hard to achieve SEMA Data Excellence status. Show the industry what you've got! 

Did you know that SEMA Data Excellence brands can get free exposure in SEMA News, SEMA eNews or SEMA Data eNews? That's right, monthly or weekly, your brand and products can be featured in the monthly SEMA News print magazine, the 

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SEMA Data Live Chat on PartsHub

Don't get stuck, get help! 

PartsHub is a user-friendly, and collaborative product cataloging solution that became part of SEMA Data's suite of services. Since its introduction late last year, almost 100 brands are managing their product experience and standardized product content with PartsHub.

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SEMA Data Excellence in 3 Steps

Digital Commerce 360 reported eCommerce sales level in 2020 would not have been reached until 2022, if it weren't for the pandemic. 

The buying habits of consumers have been radically and forever changed. If they weren't buying online before, you can guarantee they'll be buying online now and for years to come.

What powers eCommerce platforms? That's right...data.

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Faces of SDC Data Excellence

Congratulations to all our Data Excellence Award recipients!

Last year, SEMA Data released a new data scorecard for our manufacturer members that was more closely aligned with the needs of the reseller community -- buyers and sellers of specialty products. At SEMA360, we recognized those members that was more closely aligned with the needs of the reseller...

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SEMA Data Refresher for Great Data

While the SEMA Data Offices are mostly closed this holiday season, here are a few backlinks to help you refresh your memory — and your data.

For manufacturers and resellers alike, this is a good opportunity to take a look through the list of tips below, some with links to past articles we've wri...

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End of Year Activities to Finish Strong

This roller coaster year is coming to an end in a few short weeks...

But not without first breaking eCommerce sales last week and promising to continue through the rest of the holiday season. What can you be doing to end the year strong?...

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Virtual shows can outperform in-person ones

We do want to shake your hand and see in person what cool new products you're releasing this year!  

Surprisingly, though, what we found out from a recent virtual event we participated in was that it proved to be a better format for several reasons. The 

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Featured products from SDC Brands

Featuring this month's SDC Platinum level brands' products from Leed Brakes, ACE Racing Clutches, and Vision X Lighting! 

The Light-N-Carry Rechargeable COB LED Work Lights are great for the tech that needs a light that is reliable, tough and compact. Model LNC1241 provides...

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Featured products from SDC Brands

Featuring this month's SDC Platinum level brands' products from Rhino Lights, Fia, and Pedal Commander! 

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New product data in SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Featured products from SDC Brands

Featuring this month's SDC Platinum level brands' products from AlphaRex, Road Comforts, SteelCraft, Stewart Warner, and DeatschWerks! 

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New product data in SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from SCT Performance, Heavy Metal Off-Road, Fia, Advanced Fuel Dynamics, and Du-Ha! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC in 2020

You are my people. 

January of 2020 marks my 19th year in the specialty segment of the automotive aftermarket. 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from Doug's Headers, Bestop, and Aegis! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from DualLiner, American Car Craft and ZEX! 

 

 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from Aegis Tonneau Covers, Alpha Owls Lighting, Heavy Metal Offroad, Go Rhino, and Fabtech Motorsports! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Go Rhino DSS0368T

Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting GoRhino, Lomax, Castel Innovations, and Oracle! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting NightRide, Rampage, TI Automotive and Whiteline! 

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Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting BAK, Koni and Borla! 

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New LIVE brands ready to download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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The following brands acheived Platinum Status for their product data!

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The SDC is pleased to announce the following brands have completed on-boarding, and their data is available for export:

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These brands have recently completed their on-boarding, and are ready for export:

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Please welcome these new Manufacturers to the SDC!  They have begun the on-boarding process with our Data Lab Teams:

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Please welcome these new Manufacturers to the SDC!  They have begun the on-boarding process with our Data Lab Teams:

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Brands that have recently on-boarded with SEMA Data Co-op

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