I want to take this opportunity to thank you for your membership and trust in SEMA Data.
Christmas is fast approaching and on its heels is the New Year. As I reflect on this past year and the accomplishments we've achieved and the milestones we've been able to hit here at SEMA Data, I know that we could not have achieved them without you, our trusted and active members.
You have given us insight and feedback to help improve our services to you and for the industry. You inspire us to continually innovate and meet the challenges of the last couple of years head on. Your utilization of the services and product data managed at SEMA Data has contributed to the growth of our industry.READ MORE
Pricing is one of the four cornerstones of your marketing strategy, and is key to your success.
Protect your brand by maintaining accurate pricing across your sales channels, and make sure your pricing policy is easy for you to manage and enforce.
We anticipate that many of you may update prices due to material and labor shortages and can act quickly when we receive a price update. When sending in pricing updates to us, put in your Subject line the nature of the update. By letting us know they type of information to focus on, we can turn around your new pricing quickly and many of the resellers in the SEMA Data network are set to receive updates as soon as they're published. (Resellers can choose to receive updates whenever data changes.)READ MORE
The SEMA Data office will be closed for the holidays this year.
Please be advised that starting this Friday, December 24, through next Friday, December 31, the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one.
We will have some staff checking in periodically to make sure PIMS and PartsHub remains available for you. Please contact us by emailing firstname.lastname@example.org if you run into any issues.READ MORE
Featuring this month's SEMA Data Excellence level brands' products from KC Hilites, Ksport, and SpeedFX!
KC Hilites 50" Pro6 Gravity LED - 8-Light - Curved Light Bar System - 160W Combo Beam – Part No. 91398
Patented Gravity LED G6 optical inserts provide exceptional output and efficiency. Pro6 light utilize a combination of SAE/ECE Driving and Wide-40 G6 optical inserts. Driving Beam lights provide powerful forward distance and equal beam distribution, while the Wide-40 beam offers a wider area of coverage, increasing high speed cornering visibility. The result is a highly targeted light distribution and beam shape to deliver more usable light than standard forward facing LED Lights. The Pro6 LED light bar comes ready to fit most standard LED bar widths and is designed with high-strength aluminum end mounts. This universal mounting design easily attaches to KC mounts on your Truck or SUV, including various KC M-RACKs roof racks applications. Inspired by endurance racing and tested by KC athletes worldwide, the Pro6 is set to break all performance barriers while providing the most durable, reliable and scalable LED light bar design available today.
ACES can be tricky with model naming confusion and half-year changes. If not mapped correctly, this can cause overlap and conflicting info for the end user.
ACES stands for Aftermarket Catalog Exchange Standard, and is the Auto Care Association data standard for any product's vehicle fitment. Many of your customers depend on year-make-model and submodel or engine information as part of their parts search and selection.READ MORE
Let's meet at the PRI Show and talk about building your business with product data.
Thinking of taking your business to the next level? SEMA Data can help. SEMA Data can help you draw data from brands to enhance your website and sales. While you are at the PRI Show let’s talk about what I can do for you.
We've noted a few of the education sessions and the next steps you can take with us at SEMA Data to propel your business.READ MORE
Set aside time for a little 1-on-1 with us!
No, we don't mean basketball.
Your data is your best ambassador. Want to learn what you didn't know you didn't know about your data, and the tools and services we have available to you? Then book your one-on-one with us today! We'll show you how you can get the most out of your data, the tools and tips to help make it better -- and also give you a preview of what you can expect in 2022.READ MORE
The SEMA Data team have several events at this year's SEMA Show.
Starting on Monday, November 1, we kick off the week with our Users Group Meeting at 3:00pm in Room N253 in North Hall. Come mingle and catch up with the SEMA Data team and your fellow members over refreshments, while hearing about what you can expect in the new year.
On Wednesday, November 3, at 2:00pm in Room N254 of North Hall, we sit down for an interview with Albert Reda, who has launched multiple performance brands globally, to discuss Pandemic Pivots and How Companies Adjusted Strategies and Tactics to meet the challenges spurred by the pandemic. With his 25 years in the automotive industry, Albert understands the problems that many companies face today in manufacturing and with customer management.
Auto Care updated the VCdb for bed type configuration table.
As you may know, SEMA Data subscribes to Auto Care's Vehicle Configuration Database (VCdb) to help you create ACES records (i.e., vehicle fitment data for your parts). The database is updated every month and each month there are always updates and changes to be aware of and remap your data if needed.
The latest change in the VCdb has done away with the "Styleside" and "Flareside" bed type options. Styleside was a marketing term used by Ford for its regular flat-sided bed on their pickup trucks; and Flareside was used for beds with the wheel well arches on the outside of the bed, leaving the interior cargo box area of the bed perfectly rectangular.
Auto Care uses the term "fleetside" to describe truck bed option with the flat-sided exterior and wheel well arches within the carbo box area, and "stepside" for the truck bed option with the wheel well arches outside the cargo box area.READ MORE
Taking you to the next level.
After 35 amazing years with Summit Racing Equipment, I have now joined SEMA Data to help build on the industry that I love.READ MORE
With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send.
Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields your customers need to process your data imports, then jump quickly to the content that needs help.
There are currently 15 different scorecards in addition to the PIES and SEMA Data ones. Just let us which of the following you'd like to have added to your account. Contact us via the in app Chat feature or contact your SEMA Data Project Manager.READ MORE
The SEMA Launch Pad has been developed as a five-part series with a Live Finale on stage at the SEMA Banquet!
For the next five weeks, a new SEMA Launch Pad episode will be aired each Tuesday on YouTube. You’ll get to watch the excitement and feel the suspense of who will move on to the next round, culminating to the Finale, filmed LIVE on stage at the SEMA Banquet on November 4.
Over 200 applications were received but only 15 Semi-Finalists were selected and invited to compete in the redesigned competition for a total $100,000 in cash and prizes for the top 3 Finalists.
First episode airs TODAY -- Watch it now!READ MORE
Creating and managing exellent product data requires the collaboration of many key players, and a product information platform that invites collaboration.
The key to building great data is through the collaboration of many groups with each holding key aspects of a product or reflecting a key point of view of the target market.
Invite members of your team to build sections of your data. In fact, your engineering team, your marketing team, or your web development team may provide valuable insight to your data with content that is already developed. Contribution of these team members to your data may also enhance their product development abilities.READ MORE
With the name change comes a new chapter for SEMA Data and its role for the industry.
In the last few years, SEMA Data has moved beyond its early mission of serving as a basic storehouse and distribution point for manufacturers’ standardized product data. It has evolved to help industry members with their changing needs.READ MORE
What's the current state of the specialty equipment industry? How much was spent on performance and accessory products last year, and where?
What trends will affect your business? Whatever your business objectives may be, SEMA Market Research’s reports can help connect you with the information you need to make informed business decisions. All of these reports, and much more, are available for free from the Market Research team at SEMA. A few of the latest ones available from SEMA Market research are:READ MORE
The SEMA Data team is here to help with your questions and data concerns.
We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads. Also, you can always send general questions to email@example.com.READ MORE
This is the last week to qualify for the SEMA Data Excellence program at the SEMA Show!
If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! To qualify for the program, your brand(s) must be at Gold or Platinum data status when we run scoring on Monday, August 2.READ MORE
Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!
All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product walkthroughs, network with peers, connect with friends and business partners. We've changed up the format, refreshed our "venue" and look forward to seeing everyone!READ MORE
Bring your cameras and microphones — the (virtual) drinks are on us!
Over 150 members met virtually with friends, colleagues, and business partners at SEMA Data’s first ever User Group Virtual Meetup back on April 21. Due to the overwhelming feedback that the User Group Meetups should occur more often, we are happy to report that our next, summer-themed User Group Meetup is set for Wednesday, August 18, 9:00am to 12:00pm PST (12:00pm to 3:00pm EST).READ MORE
SEMA Data Excellence is awarded to brands with Platinum and Gold status product data.
If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! In working with the Show team and our partners, we're happy to report that exhibiting SEMA Data Excellence brands will be featured with the following:READ MORE
You've worked hard to achieve SEMA Data Excellence status. Show the industry what you've got!
Did you know that SEMA Data Excellence brands can get free exposure in SEMA News, SEMA eNews or SEMA Data eNews? That's right, monthly or weekly, your brand and products can be featured in the monthly SEMA News print magazine, theREAD MORE
Don't get stuck, get help!
PartsHub is a user-friendly, and collaborative product cataloging solution that became part of SEMA Data's suite of services. Since its introduction late last year, almost 100 brands are managing their product experience and standardized product content with PartsHub.READ MORE
Digital Commerce 360 reported eCommerce sales level in 2020 would not have been reached until 2022, if it weren't for the pandemic.
The buying habits of consumers have been radically and forever changed. If they weren't buying online before, you can guarantee they'll be buying online now and for years to come.
What powers eCommerce platforms? That's right...data.READ MORE
Congratulations to all our Data Excellence Award recipients!
Last year, SEMA Data released a new data scorecard for our manufacturer members that was more closely aligned with the needs of the reseller community -- buyers and sellers of specialty products. At SEMA360, we recognized those members that was more closely aligned with the needs of the reseller...READ MORE
It's tempting to silo the product data you have in SEMA Data as separate from your marketing and sales efforts, but don't do it.
Use SEMA Data's reseller reach to amplify your brand. We have the largest and most active network of resellers, all eager to feature the latest products in...READ MORE
While the SEMA Data Offices are mostly closed this holiday season, here are a few backlinks to help you refresh your memory — and your data.
For manufacturers and resellers alike, this is a good opportunity to take a look through the list of tips below, some with links to past articles we've wri...READ MORE
This roller coaster year is coming to an end in a few short weeks...
But not without first breaking eCommerce sales last week and promising to continue through the rest of the holiday season. What can you be doing to end the year strong?...READ MORE
We do want to shake your hand and see in person what cool new products you're releasing this year!
Surprisingly, though, what we found out from a recent virtual event we participated in was that it proved to be a better format for several reasons. TheREAD MORE
Featuring this month's SDC Platinum level brands' products from Leed Brakes, ACE Racing Clutches, and Vision X Lighting!
The Light-N-Carry Rechargeable COB LED Work Lights are great for the tech that needs a light that is reliable, tough and compact. Model LNC1241 provides...READ MORE
The following brands acheived Platinum Status for their product data!READ MORE
The SDC is pleased to announce the following brands have completed on-boarding, and their data is available for export:READ MORE