Manufacturers Listing

SEMA Data Services

We understand as our industry evolves and grows, so do your needs. 
— Note from Gigi Ho, VP of Operations

SEMA Data has also evolved over the last few years since I've joined the team. From its start as a product data storehouse, we now offer a full suite of services such as:

  • Do-It-With-Me data cataloging services with industry experts to assist and coach you through the data management process and best practices
  • An easy-to-use Do-It-Yourself product cataloging platform, PartsHub, for independent data management
  • eCommerce plugins for three web and commerce platforms: WooCommerce, Shopify, and BigCommerce
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SEMA Data Excellence Award Recipients

Congratulations to all our Data Excellence Award recipients! 

Great to receive more pics from SEMA Data members sharing their excellence with us! 

In March we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked you to share your team pics with us. We got some great pics and encourage you all to keep them coming as we get ready to launch this year's Data Excellence promotion.

Thank you for your dedication to promoting great data to your customers, the enthusiasts, and the industry.

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Data Best Practice - Life Cycle Status Codes

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog Manager  

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers.

At our last SEMA Data Users Group meeting held virtually earlier this month, I shared how the Life Cycle Status Codes can help, not only with letting your customers know about new products, but also when a part number may have been discontinued or superseded.

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SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from BBK, Borla, Deviant Race Parts, GEN-Y Hitch, Raptor Series, and RIGID! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hitch perfect for lighter-duty towing. The REBEL hitch is compatible with 1/2 ton trucks as well as SUVs. GEN-Y's innovative stacked tube design allows customers the ability to adjust the ball mount up or down in order to achieve the right amount of drop every time! Not only is the REBEL hitch fully adjustable, but it can also be used in a drop or rise position. This makes the REBEL reliable as well as versatile. We also offer several accessories for the REBEL hitch such as: Platinum Ball Mount, Economy Ball Mount, Sway control head, Hitch step. Choosing the right hitch can be a big decision. Knowing what sets one hitch apart from another can be difficult. However, the new REBEL hitch is a great option to meet your needs and is one of the toughest hitches on the market!

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New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • FFP Customs - Specializing in Mustang drag racing parts, FFP manufacturers Bolt On & Go parts to make a driver more comfortable in his/her race car 
  • GearFX Driveline - Industry's premier provider of gears and driveline components, formerly C&R Racing South
  • GEN-Y Hitch - Hightest quality truck hitch on the market, tough and versatile, and smoothest ride with patented Torsion-Flex Technology

 

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SEMA Data Excellence Award Recipients

Congratulations to all our Data Excellence Award recipients! 

Earlier this month we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked you to share your team pics with us. We got some great pics and encourage you all to keep them coming as we get ready to launch this year's Data Excellence promotion. 

Thank you for your dedication to promoting great data to your customers, the enthusiasts, and the industry.

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SEMA Data Users Group Virtual Meetup

A great agenda ahead for the SEMA Data Users Group Virtual Meetup on April 5! 

All SEMA Data manufacturer or reseller members are invited to attend the Meetup next Tuesday, April 5.

As part of registration, we've asked you to send in topics of interest, and you submitted some great topics to discuss! Remember that your participation at event helps shape the future of the SEMA Data program in the direction you want it to go. 

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SEMA Data User Group Virtual Meetup

Bring your cameras and microphones — the (virtual) drinks are on us! 

All SEMA Data manufacturer and reseller members are invited to attend the SEMA Data User Group Virtual Meetup! Come hear about what's in store for 2022, product walkthroughs, (speed)network with peers, and connect -- or reconnect with friends and business partners. We've changed up our "venue" and look forward to seeing everyone! 

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Amplify Your Brand with SEMA Data

It's tempting to silo the product data you have in SEMA Data as separate from your marketing and sales efforts, but don't do it.

Use SEMA Data's reseller reach to amplify your brand. We have the largest and most active network of resellers, all eager to feature the latest products in...

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SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from Hi-Lift, Nolathane, Radium Engineering, and StopTech! 

Radium Engineering Fuel Cell Surge Tank (FCST) 1 Surge Tank Pump and 1 Lift Pump Included, Walbro F90000274 E85 - Part No. 20-0692-01
Since 2010, external Radium Engineering fuel surge tanks have been an excellent way to eliminate fuel starvation that occurs in racing. To simplify plumbing and packaging, in 2013 Radium Engineering introduced the first generation Fuel Cell Surge Tank (FCST) to the competition vehicle market. It quickly became the preferred fuel system for professional racing.

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New Brands from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • SpeedStrap - High quality tie-downs and recovery straps for your off-road and powersports vehicles: Motorcycles, ATV’s, Snowmobiles, PWC’s, UTV’s, Jeeps, Trucks, Buggies and more
  • Silver Sport Transmissions - Provides premium overdrive conversion kits for muscle cars, street rods and classic trucks, featuring Tremec transmissions
  • TOTALFLOW - Manufacturers of quality performance exhaust muffler systems, universal mufflers & exhaust pipe accessories to our customers, all at a reasonable price.
     
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Joe Sepeda Auto Care Technology Standards Committee

Please join us in congratulating Joe Sepeda, SEMA Data Product Catalog Manager, for being selected to serve on the Auto Care Association's Technology Standards Committee!

The Technology Standards Committee (TSC) develops industry-specific product data standards and best practices. The Committee is comprised of volunteer leaders who provide input and guidance to the board and staff, and act as an industry sounding board. Additionally, TSC oversees the management and publishing of the Product Information Exchange Standard (PIES), the Aftermarket Catalog Exchange Standard (ACES), which has been adopted worldwide.

As a committee member of TSC, Joe hopes to bring to the table the unique needs of the specialty aftermarket regarding its product content and the audience it serves.

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Jonathan Briseno 2022 ACPN Scholarship Winner

This year's ACPN Scholarship Winner is one of our own! 

We are more than proud to announce that Jonathan Briseno, SEMA Data Product Specialist, has been awarded the 2022 ACPN Scholarship! The Automotive Content Professionals Network (ACPN) is a community of the Auto Care Association and the ACPN Scholarship is awarded to only one deserving individual each year, who demonstrates the passion and determination to pursue professional and personal growth in the automotive aftermarket. 

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SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from Bestop, Rough Country, and Vibrant! 

Bestop Replace-A-Top for OEM Hardware - Part No. 51117-01
Your original soft top can get damaged or begin to show its age after all those years battling the sun and weather. Replace-A-Top takes advantage of your still-good factory hardware, and gives you all new fabric and windows without having to replace your existing frames and hardware. It's the most economical way to make your top look new again.

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Reseller Scorecards in SEMA Data PartsHub

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send. 

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields your customers need to process your data imports, then jump quickly to the content that needs help.

There are currently 15 different scorecards in addition to the PIES and SEMA Data ones. Just let us know which of the following you'd like to have added to your account. Contact us via the in app Chat feature or contact your SEMA Data Project Manager. 

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Happy Holidays from SEMA Data

I want to take this opportunity to thank you for your membership and trust in SEMA Data.  

Christmas is fast approaching and on its heels is the New Year. As I reflect on this past year and the accomplishments we've achieved and the milestones we've been able to hit here at SEMA Data, I know that we could not have achieved them without you, our trusted and active members.

You have given us insight and feedback to help improve our services to you and for the industry. You inspire us to continually innovate and meet the challenges of the last couple of years head on. Your utilization of the services and product data managed at SEMA Data has contributed to the growth of our industry.

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Create and Maintain Pricing Policies with SEMA Data

Pricing is one of the four cornerstones of your marketing strategy, and is key to your success. 

Protect your brand by maintaining accurate pricing across your sales channels, and make sure your pricing policy is easy for you to manage and enforce. 

We anticipate that many of you may update prices due to material and labor shortages and can act quickly when we receive a price update. When sending in pricing updates to us, put in your Subject line the nature of the update. By letting us know the type of information to focus on, we can turn around your new pricing quickly and many of the resellers in the SEMA Data network are set to receive updates as soon as they're published. (Resellers can choose to receive updates whenever data changes.)

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SEMA Data Holiday Hours

The SEMA Data office will be closed for the holidays this year. 

Please be advised that starting this Friday, December 24, through next Friday, December 31, the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one. 

We will have some staff checking in periodically to make sure PIMS and PartsHub remains available for you. Please contact us by emailing helpdesk@semadata.org if you run into any issues.       

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SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from KC Hilites, Ksport, and SpeedFX! 

KC Hilites 50" Pro6 Gravity LED - 8-Light - Curved Light Bar System - 160W Combo Beam – Part No. 91398
Patented Gravity LED G6 optical inserts provide exceptional output and efficiency. Pro6 light utilize a combination of SAE/ECE Driving and Wide-40 G6 optical inserts. Driving Beam lights provide powerful forward distance and equal beam distribution, while the Wide-40 beam offers a wider area of coverage, increasing high speed cornering visibility. The result is a highly targeted light distribution and beam shape to deliver more usable light than standard forward facing LED Lights. The Pro6 LED light bar comes ready to fit most standard LED bar widths and is designed with high-strength aluminum end mounts. This universal mounting design easily attaches to KC mounts on your Truck or SUV, including various KC M-RACKs roof racks applications. Inspired by endurance racing and tested by KC athletes worldwide, the Pro6 is set to break all performance barriers while providing the most durable, reliable and scalable LED light bar design available today.

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Paul Spornitz - The ACES in Your SEMA Data Corner

ACES can be tricky with model naming confusion and half-year changes. If not mapped correctly, this can cause overlap and conflicting info for the end user. 

ACES stands for Aftermarket Catalog Exchange Standard, and is the Auto Care Association data standard for any product's vehicle fitment. Many of your customers depend on year-make-model and submodel or engine information as part of their parts search and selection.

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SEMA Data at PRI Show

Let's meet at the PRI Show and talk about building your business with product data.

Thinking of taking your business to the next level? SEMA Data can help. SEMA Data can help you draw data from brands to enhance your website and sales. While you are at the PRI Show let’s talk about what I can do for you. 

We've noted a few of the education sessions and the next steps you can take with us at SEMA Data to propel your business. 

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Meet SEMA Data at SEMA Show Booth 20678

Set aside time for a little 1-on-1 with us!

No, we don't mean basketball.

Your data is your best ambassador. Want to learn what you didn't know you didn't know about your data, and the tools and services we have available to you? Then book your one-on-one with us today! We'll show you how you can get the most out of your data, the tools and tips to help make it better -- and also give you a preview of what you can expect in 2022.

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Join SEMA Data Events at SEMA Show Week

The SEMA Data team have several events at this year's SEMA Show.

Starting on Monday, November 1, we kick off the week with our Users Group Meeting at 3:00pm in Room N253 in North Hall. Come mingle and catch up with the SEMA Data team and your fellow members over refreshments, while hearing about what you can expect in the new year.

On Wednesday, November 3, at 2:00pm in Room N254 of North Hall, we sit down for an interview with Albert Reda, who has launched multiple performance brands globally, to discuss Pandemic Pivots and How Companies Adjusted Strategies and Tactics to meet the challenges spurred by the pandemic. With his 25 years in the automotive industry, Albert understands the problems that many companies face today in manufacturing and with customer management. 

 

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ACES bed type update VCdb removes Styleside Stepside

Auto Care updated the VCdb for bed type configuration table. 

As you may know, SEMA Data subscribes to Auto Care's Vehicle Configuration Database (VCdb) to help you create ACES records (i.e., vehicle fitment data for your parts). The database is updated every month and each month there are always updates and changes to be aware of and remap your data if needed.

The latest change in the VCdb has done away with the "Styleside" and "Flareside" bed type options. Styleside was a marketing term used by Ford for its regular flat-sided bed on their pickup trucks; and Flareside was used for beds with the wheel well arches on the outside of the bed, leaving the interior cargo box area of the bed perfectly rectangular.

Auto Care uses the term "fleetside" to describe truck bed option with the flat-sided exterior and wheel well arches within the carbo box area, and "stepside" for the truck bed option with the wheel well arches outside the cargo box area.

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Bob Watson SEMA Data West Coast Sales Manager

Taking you to the next level.

After 35 amazing years with Summit Racing Equipment, I have now joined SEMA Data to help build on the industry that I love.

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Watch SEMA Launch Pad Episodes on YouTube

The SEMA Launch Pad has been developed as a five-part series with a Live Finale on stage at the SEMA Banquet! 

For the next five weeks, a new SEMA Launch Pad episode will be aired each Tuesday on YouTube. You’ll get to watch the excitement and feel the suspense of who will move on to the next round, culminating to the Finale, filmed LIVE on stage at the SEMA Banquet on November 4.

Over 200 applications were received but only 15 Semi-Finalists were selected and invited to compete in the redesigned competition for a total $100,000 in cash and prizes for the top 3 Finalists.

First episode airs TODAY -- Watch it now!

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PartsHub by SEMA Data

Creating and managing exellent product data requires the collaboration of many key players, and a product information platform that invites collaboration.

The key to building great data is through the collaboration of many groups with each holding key aspects of a product or reflecting a key point of view of the target market. 

Invite members of your team to build sections of your data. In fact, your engineering team, your marketing team, or your web development team may provide valuable insight to your data with content that is already developed. Contribution of these team members to your data may also enhance their product development abilities.

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Next Chapter of SEMA Data

With the name change comes a new chapter for SEMA Data and its role for the industry.

In the last few years, SEMA Data has moved beyond its early mission of serving as a basic storehouse and distribution point for manufacturers’ standardized product data. It has evolved to help industry members with their changing needs.

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SEMA Market Research - A Different Dataset

What's the current state of the specialty equipment industry? How much was spent on performance and accessory products last year, and where? 

What trends will affect your business? Whatever your business objectives may be, SEMA Market Research’s reports can help connect you with the information you need to make informed business decisions. All of these reports, and much more, are available for free from the Market Research team at SEMA. A few of the latest ones available from SEMA Market research are:

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Call on our SDC teams to help you

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads. Also, you can always send general questions to helpdesk@semadata.org. 

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SEMA Data Excellence at the SEMA Show

This is the last week to qualify for the SEMA Data Excellence program at the SEMA Show! 

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! To qualify for the program, your brand(s) must be at Gold or Platinum data status when we run scoring on Monday, August 2. 

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SEMA Data User Group Virtual Meetup

Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!

All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product walkthroughs, network with peers, connect with friends and business partners. We've changed up the format, refreshed our "venue" and look forward to seeing everyone!

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SEMA Data Excellence at the SEMA Show

SEMA Data Excellence is awarded to brands with Platinum and Gold status product data.

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! In working with the Show team and our partners, we're happy to report that exhibiting SEMA Data Excellence brands will be featured with the following:

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SEMA Data Excellence Brands Get Featured

You've worked hard to achieve SEMA Data Excellence status. Show the industry what you've got! 

Did you know that SEMA Data Excellence brands can get free exposure in SEMA News, SEMA eNews or SEMA Data eNews? That's right, monthly or weekly, your brand and products can be featured in the monthly SEMA News print magazine, the 

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SEMA Data Live Chat on PartsHub

Don't get stuck, get help! 

PartsHub is a user-friendly, and collaborative product cataloging solution that became part of SEMA Data's suite of services. Since its introduction late last year, almost 100 brands are managing their product experience and standardized product content with PartsHub.

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SEMA Data Excellence in 3 Steps

Digital Commerce 360 reported eCommerce sales level in 2020 would not have been reached until 2022, if it weren't for the pandemic. 

The buying habits of consumers have been radically and forever changed. If they weren't buying online before, you can guarantee they'll be buying online now and for years to come.

What powers eCommerce platforms? That's right...data.

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Faces of SDC Data Excellence

Congratulations to all our Data Excellence Award recipients!

Last year, SEMA Data released a new data scorecard for our manufacturer members that was more closely aligned with the needs of the reseller community -- buyers and sellers of specialty products. At SEMA360, we recognized those members that was more closely aligned with the needs of the reseller...

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SEMA Data Refresher for Great Data

While the SEMA Data Offices are mostly closed this holiday season, here are a few backlinks to help you refresh your memory — and your data.

For manufacturers and resellers alike, this is a good opportunity to take a look through the list of tips below, some with links to past articles we've wri...

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End of Year Activities to Finish Strong

This roller coaster year is coming to an end in a few short weeks...

But not without first breaking eCommerce sales last week and promising to continue through the rest of the holiday season. What can you be doing to end the year strong?...

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Virtual shows can outperform in-person ones

We do want to shake your hand and see in person what cool new products you're releasing this year!  

Surprisingly, though, what we found out from a recent virtual event we participated in was that it proved to be a better format for several reasons. The 

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Featured products from SDC Brands

Featuring this month's SDC Platinum level brands' products from Leed Brakes, ACE Racing Clutches, and Vision X Lighting! 

The Light-N-Carry Rechargeable COB LED Work Lights are great for the tech that needs a light that is reliable, tough and compact. Model LNC1241 provides...

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Featured products from SDC Brands

Featuring this month's SDC Platinum level brands' products from Rhino Lights, Fia, and Pedal Commander! 

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New product data in SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Featured products from SDC Brands

Featuring this month's SDC Platinum level brands' products from AlphaRex, Road Comforts, SteelCraft, Stewart Warner, and DeatschWerks! 

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New product data in SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from SCT Performance, Heavy Metal Off-Road, Fia, Advanced Fuel Dynamics, and Du-Ha! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC in 2020

You are my people. 

January of 2020 marks my 19th year in the specialty segment of the automotive aftermarket. 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from Doug's Headers, Bestop, and Aegis! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from DualLiner, American Car Craft and ZEX! 

 

 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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SDC platinum featured products

Featuring this month's SDC Platinum level brands' products from Aegis Tonneau Covers, Alpha Owls Lighting, Heavy Metal Offroad, Go Rhino, and Fabtech Motorsports! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Go Rhino DSS0368T

Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting GoRhino, Lomax, Castel Innovations, and Oracle! 

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New brands available from SDC

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting NightRide, Rampage, TI Automotive and Whiteline! 

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Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting BAK, Koni and Borla! 

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New LIVE brands ready to download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

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The following brands acheived Platinum Status for their product data!

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The SDC is pleased to announce the following brands have completed on-boarding, and their data is available for export:

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These brands have recently completed their on-boarding, and are ready for export:

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Please welcome these new Manufacturers to the SDC!  They have begun the on-boarding process with our Data Lab Teams:

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Please welcome these new Manufacturers to the SDC!  They have begun the on-boarding process with our Data Lab Teams:

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Brands that have recently on-boarded with SEMA Data Co-op

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