Manufacturers Listing

Important SEMA Data API Update

This news is of great importance to many of you who rely on the SEMA Data APIs for data access and powering website searches.

We have been making great strides to scale the SEMA Data infrastructure and databases you rely on for data validation and distribution. Over the last year, we have grown to support the over 600 private and publicly available brands, which migrated all product information to a more robust database. This move also required updating the APIs you use to access product content.

How to Announce New Products SEMA Data Best Practice

Here's how to let your customers know with Life Cycle Statuses.

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers. By using Life Cycle Statuses, you can not only with let your customers know about new products, but also when part number(s) may have been discontinued or superseded.

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Defiant - Performance wheels combining state-of-the-art manufacturing processes with vehicle specific styling and fitment
Erkul Auto - Making durable and attractive running boards, roof rails, cross bars, bike carriers, and rear bars since 1973
MaxTrac - Provides all three types of suspension products lines: Lifting, Leveling, and Lowering

Featuring this month's SEMA Data Excellence level brands' products from AutoMeter, CSF Cooling, Leed Brakes, and Old Man Emu!

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hitch perfect for lighter-duty towing. The REBEL hitch is compatible with 1/2 ton trucks as well as SUVs. GEN-Y's innovative stacked tube design allows customers the ability to adjust the ball mount up or down in order to achieve the right amount of drop every time! Not only is the REBEL hitch fully adjustable, but it can also be used in a drop or rise position. This makes the REBEL reliable as well as versatile. We also offer several accessories for the REBEL hitch such as: Platinum Ball Mount, Economy Ball Mount, Sway control head, Hitch step. Choosing the right hitch can be a big decision. Knowing what sets one hitch apart from another can be difficult. However, the new REBEL hitch is a great option to meet your needs and is one of the toughest hitches on the market!

CAWA eCommerce Content Task Force Executive Whitepaper

... and How Brands Should Respond

In the last decade the online sales channel for automotive parts and accessories in the U.S., or eCommerce, has grown from a few billion dollars in annual sales to over $30 billion in 2022. In that same period the industry adoption of the data exchange standards – ACES and PIES – has become more widespread and commonplace.

Featuring this month's SEMA Data Excellence level brands' products from Auto Ventshade, Injen, KW, TI Automotive, Vision X Lighting, and Whiteline!

Auto VentShade Side Window Deflector – Part No. 14202
AVS Ventshade is the original AVS product. Offered for many classic vehicles it is the standard that created the side window deflector industry. Its ledge profile that is mounted in the window channel combined with its stainless steel construction makes Ventshades the standard by which all others are measured.

Ledge profile that is mounted in the window channel for a secure mount
Keeps rain out and lets fresh air in
Manufactured from high-quality steel
Available in polished stainless and black finishes
Quick and easy installation
Backed by a limited lifetime warranty

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Haltech - manufacturers of cutting-edge engine management technology to deliver optimal performance output

We understand as our industry evolves and grows, so do your needs.

SEMA Data has also evolved over the last few years. From its start as a product data storehouse, we now offer a full suite of services including:

Do-It-With-Me data cataloging services with industry experts to assist and coach you through the data management process and best practices
An easy-to-use Do-It-Yourself product cataloging platform, PartsHub, for independent data management
eCommerce plugins for three web and commerce platforms: WooCommerce, Shopify, and BigCommerce

SEMA Market Research - A Different Dataset

What's the current state of the specialty equipment industry? How much was spent on performance and accessory products last year, and where?

What trends will affect your business? Whatever your business objectives may be, SEMA Market Research’s reports can help connect you with the information you need to make informed business decisions. All of these reports, and much more, are available for free from the Market Research team at SEMA. A few of the latest ones available from SEMA Market research are:

Featuring this month's SEMA Data Excellence level brands' products from Baja Designs, Camlocker, CARR, CSF Cooling, DU-HA, and Fluidampr!

CSF Cooling 94-99 Ferrari F355 High-Performance All-Aluminum Radiator (RH) – Part No. 7205
When initially designing these radiators, there were several key features that CSF knew were important to the Ferrari community: OEM Fit & Finish, Increased performance, and improved reliability. The original F355 OE radiators from Ferrari feature aluminum cores crimped onto plastic end tanks. While generally accepted as good quality and durable, this design is significantly weaker than the all-aluminum TIG welded design of the CSF Radiators. Anyone who has restored/updated an older car knows the value of having updated parts that are as efficient as possible.

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Alcon - Designers and manufacturers of ultra-high quality brake systems for automotive and specialty vehicle across the globe
Form Lighting - Distributor of full-LED headlights and tail lights for trucks and cars with advanced LED features and powerful LED projectors and reflectors
Ohlins - Leading manufacturer of high-end performance suspension products for the automotive and motorcycle industries, as well as mountain bikes

As the year comes to an end, I wanted to share some thoughts on the year and share what lies ahead.

SEMA Data has continued to grow in almost every way. More members, both manufacturers and resellers alike, as well as our database, systems and team. And we've got more in store!

At this year's SEMA Data Users Group at the SEMA Show, I was able share our progress over the last three years, including what was launched this year and what's due out for 2023.

SEMA Data Best Practice for Title Descriptions

SEMA Data Best Practices - Product Titles: As more performance and accessory products generate sales online, your product title description is an essential player in the digital marketing game.

A product title provides your customers with valuable information that helps in their decision-making process. Customers don’t want to waste time trying to figure out a product. They rely on optimized product titles to learn about your product quickly and decide if they want to pursue it any further.

A optimized product title will not only get engagement in a shopping site, it will also get those products highly ranked on search engines to drive even greater traffic to your product or website. So what goes into an optimized product title?

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Auto Meter, Fluidampr, Hedman Hedders, Ksport and Vibrant Performance!

mpower 5ORV Interior Lightbar, 10 Module, Full 1-Piece, 12 LEDs, Dual Color Amber/White, for Jeep Wrangler JK 2007-2018 – Part No. RTL-ENFWB00003
Designed, Engineered & Assembled in the USA. Stealthy In-Cab Mounting – eliminate annoying wind noise and drag, compatible with both the standard rear-view mirror as well as the auto-dimming versions. Easy Installation – simple plug & play wiring, direct bolt-on installation to the interior of the windshield frame. Dual color: white scene for intense illumination, amber for dusty environments. Several models for leading off-road vehicles. Intense forward and off-axis illumination driven by reflective-powered Nexus Technology. This product is not made with a silicone lens.

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Auto Meter, Backrack, BD Diesel, KC HiLites and mpower!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Bed Wood - Leader in custom-fit and restoration wood kits for truck beds, and all kits are manufactured in the USA
F2 Suspension - Suspension products for many of the world’s most popular and exciting automobiles with Function and Form in perfect balance
Progress LT - End links provide fast and precise sway bar response to all chassis motions
Progress Technology - Premier suspension components from sway bars, sport springs, camber kits and more for tuning today's popular automobiles

SEMA Data Holiday Wishes and closed offices

Thank you for your continued support and partnership. We wish you peace and joy this holiday, and prosperity throughout the coming year.

Please be advised that the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one.

We will be closed from Friday, December 23, through Monday, January 2, but will have some staff checking in periodically to make sure PIMS and PartsHub remain available for you. Please contact us by emailing helpdesk@semadata.org if you run into any issues.

PIES Emission Codes help clarify and protect you and your customers

With the EPA cracking down on our industry, it's never been more important to work with SEMA Data to ensure your parts have the documentation and codification necessary to convey proper use.

Proper cataloging of your parts could offer you and your customers protection from the EPA wanting to impose fines for misuse or negligence.

All SEMA Data manufacturer and reseller members are invited to attend this year's Members Meeting & Awards Presentation meeting in Las Vegas at the SEMA Show.

Along with helping us to recognize the SEMA Data Excellence brands, find out what's in store for the new year, refresh on all the releases and updates over this past year and connect with the SEMA Data team and fellow members over refreshments and snacky foods.

It has been a busy year for us, releasing updates and new solutions for our manufacturer and reseller members!

No doubt it's been hard to keep up or really get the deep dive into how best to take advantage of all we have to offer. Bring your questions to the SEMA Data booth upstairs in Central Hall, Booth #20678, where we have our team ready to walk you through one-on-one.

Whether your questions are about the eCom plugins, APIs, PIMS or PartsHub, we've got you covered.

Featuring this month's SEMA Data Excellence level brands' products from ACT, Aero Exhaust, ARC Lighting, BD Diesel, Granatelli and K&N!

Granatelli 5.7, 6.1 & 6.4 Dodge High Perf. Coil On Plug Conn. Kit w/ Xtreme Series Coils Packs, HEMI & SRT8 - Set of 8 - 80KV each – Part No. 28-0504-XCP
More Power. The Granatelli Motor Sports Coil Pack makes more power than the original weak factory OEM factory coils to improve throttle response and to produce up to 18 more horsepower out of your HEMI. Fits ALL 5.7L/6.1L/6.2 Hellcat/ 6.4L Engines, Cars, Trucks & SUVs.

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

3FP - Pressure sensors and vehicle electronics manufacturers, designed for the harshest automotive environments and used across the performance, racing, off-road, marine and specialty vehicle markets
Hitch-Locker - Designed for safety and convenience, this is the fastest hitch hook for installation and removal, no hairpins to slip or fail
mpower - Shatter proof LED lights for the harshest, most extreme conditions -- from temperatures to terrain
Truck2Go - Durable, versatile tonneau covers, with or without the utility ladder racks, to help you get the most out of the use of your truck

If a reseller is requesting our product information in PIES format, what does it mean when I'm being asked to fill out a loadsheet, too?

We understand how confusing and frustrating this can be. Loadsheets, that may also be called Merchandiser Sheets, are often used by larger resellers where processing product information through PIES XML datasets by a data team may be separate from the sales and category managers. This occurs when required information is outside the accommodations of the PIES content.

Most common fields outside the Standard include: contracted pricing, hazardous material specifics, market segmentation, battery information, reseller specific SKU reference, etc.

Featuring this month's SEMA Data Excellence level brands' products from Armordillo, FIA, Gate King, ProRyde, Sinister Diesel and XFORCE!

Warn Industries M8274-S 10,000LB Winch - Synthetic – Part No. 106175
The M8274–Warn Industries’ most iconic winch—is evolving. It will maintain all the things buyers love about the product: speed, durability, and its famous shape, but we’ve added more performance and more features. Comes with 150’ of 3/8” diameter lightweight, easy-to-handle Spydura synthetic rope.

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Fine Lines - Replacement aftermarket brake, fuel and transmission lines that are bend for bend, the most accurate pre-bent brake and fuel lines available
SCE Gaskets - Recognized leader in the manufacture of engine gaskets for automotive racing and high performance applications
TJM USA - Empowering 4-wheel driving adventures since 1973, supplying custom designed & built 4x4 bullbars, accessories, camping gear & more

We are looking forward to presenting the SEMA Data Excellence Award at the 2022 SEMA Show!

This year, over 140 brands will be recognized and 102 exhibiting at the SEMA Show this year. We look forward to personally handing out the Award at the SEMA Data Users Group Meeting on the Monday (Oct 31) before the start of the Show.

If you plan on attending the Show, we invite you to visit them at their booth to offer congratulations and know your can expect market-ready data when you close that deal!

SEMA Certified-Emissions and improvements to the PIES Emission Codes help clarify and protects you and your customers.

With the EPA cracking down on our industry, it's never been more important to work with SEMA Garage and SEMA Data to ensure your parts have the documentation and codification necessary to convey proper use.

Proper cataloging of your parts will offer you and your customers protection from the EPA wanting to impose fines for misuse or negligence.

The SEMA Garage offers emission compliance support through its recently introduced SEMA Certification-Emissions program which certifies that a product meets the EPA’s “reasonable basis” criteria making it legal for sale in 49-states, or obtaining a California Air Resources Board (CARB) Executive Order (EO) makes it legal in all 50 states. Being able to accelerate compliance through SEMA Garage will give you the ability to get products to the market faster.

And it's never too early to plan your schedule.

Be sure to set a meeting with the SEMA Data Team to review your program with us and discover what more you can do with your access. Use the link below to book your appointment!

Featuring this month's SEMA Data Excellence level brands' products from Driven Racing Oil, Fuelab, IAG, Pop & Lock, Sparklines, and Warn Industries!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

4Play Wheels - Designed to take your truck to the next level, and made for truck owners who enjoy the pleasures associated with owning a truck
OE Wheels LLC - Industry leader in the engineering of replica and aftermarket wheels and parts
R1 Concepts - Leading manufacturer of performance brake parts, brake pads, rotors, kits and more, for all vehicles aluminum bumpers, side steps, and more

Featuring this month's SEMA Data Excellence level brands' products from Aldan American, Heidts, HSP Diesel, Injen, KC Hilites and ZroadZ!

Aldan American Coilover Conversion Kit – Chevrolet C10 1963 – Part No. 300152
For your 1963 Chevrolet C10 – Coil-Over Conversion Kit, 63-70 C10, Front, Single Adjustable, Small Block, lower arms only. Includes 2 Phantom Series – single adjustable coilover shocks, 650 lb. Aldan springs, POL lower, tubular control arms, lower ball joints, brackets and hardware. This kit is designed to work with factory truck crossmembers and will convert front suspensions to fully adjustable coilover shocks with lower tubular control arms. Upper control arms sold separately. Made in USA.

Collaborate data management with SEMA Data PartsHub

Many of us live in a business model where staff and stakeholders could work on different aspects of your business. This can result in information that is in different formats and places as work could be siloed. You may have critical information on your website, in catalogs, and in business systems. How do you manage the big picture of information consistency and security?

It's easy to get lost in the alphabet soup and vernacular of our industry. Here are a few definitions of those you'll run across. This is a continuing article so as new terms are introduced, you can come back to reference them here.

Please contact us for anything you do not see and we'll be happy to include for the benefit of everyone!

Featuring this month's SEMA Data Excellence level brands' products from Aldan American, Blueprint Engines, Injen, and PRP!

BluePrint Engines Dressed Longblock with Fuel Injection – Part No. PSLS4272CTF
BluePrint means fun reliable horsepower that you can drive every day. Our experience means that BluePrint is the best choice for your crate engine. But more importantly—you want to get that horsepower from a solid, reputable company that does the job right and stands behind it. During our history, we have continued to build high-performance crate engines, and have always tried to give the buyer exactly what they wanted. That's another hallmark of BluePrint Engines - we build engines for all needs and budgets. Most of our buyers are spending a lot of time on their car. Spend a little more time looking for an engine, and you'll see the BluePrint difference!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Baja Designs - Developers of award-winning LED light solutions for over 25 years for those who crave offroad adventures
DKM Clutch - Specializes in the design and manufacturing of performance clutch systems specifically for European sports vehicles

Pricing is one of the cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations.

Create a Pricing Policy that is Unique to your Company
Spend some time creating a Pricing Policy that is easy to understand. Simplify the legal jargon by introducing checklists and briefs. Share the policy with your team and your customers, then maintain accurate prices by keeping your customers updated in a timely manner when price changes are implemented.

Gear up for SEMA Show 2022 with Data Excellence

SEMA Data Excellence Award recipients will be featured at the SEMA Show 2022

Manufacturers whose data scores Gold or Platinum by August 1, and who maintain that level through the end of October, will be recognized at the annual in-person SEMA Data Users Group event at the SEMA Show 2022, along with other benefits throughout the Show floor and app.

The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you through the maze of product content essential to your business partners. Scored data facilitates serving varied segments and purposes of the market, from chain store customers, warehouse distributors, and resellers of all sizes. Manufacturers and brand owners whose product data meets Gold and Platinum are considered to have attained Data Excellence.

Achieving and maintaining Data Excellence is a conscious, strategic decision made by a dedicated staff. Choosing this strategy pays off big time for your brand and internal data. "As your industry partner, we care for the quality of your product information. High quality content and images build your sales, your brand reputation, and your relationship with your business partners," says Gigi Ho, SEMA Data VP of Operations.

Featuring this month's SEMA Data Excellence level brands' products from Aero Exhaust, Anzo USA, Forgestar Performance Wheels, HSP Diesel, and Metra Electronics!

HSP Cold Air Intake 2013-2016 Chevrolet/GMC Satin Black – Part No. 502-2-HSP-SB
The HSP Diesel HSP Cold Air Intake on average produces an additional 20 horsepower and 58 pounds of torque on the dyno. To do this we increased the size of the factory intake to a 4 ½” mandrel-bent tube. This gives you an extremely consistent, and free-flowing path that enables the HSP Cold Air Intake to out-perform other intakes on the market. The HSP Cold Air Intake is also paired with the HSP Diesel style heatshield box. The heatshield box allows us to keep the heated-up engine air out of the intake. We want this because cooler air is more dense and denser air creates more power.

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Demon Powersports - Manufactures high quality performance and racing parts, from heavy duty ATV/UTV axles, brake pads, EPS kits, ball joints and many more offroad parts
DKM Clutch - Specializes in the design and manufacturing of performance clutch systems specifically for European sports vehicles

Congratulations to all our Data Excellence Award recipients!

Great to receive more pics from SEMA Data members sharing their excellence with us!

In March we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked you to share your team pics with us. We got some great pics and encourage you all to keep them coming as we get ready to launch this year's Data Excellence promotion.

Thank you for your dedication to promoting great data to your customers, the enthusiasts, and the industry.

Data Best Practice - Life Cycle Status Codes

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog Manager

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers.

At our last SEMA Data Users Group meeting held virtually earlier this month, I shared how the Life Cycle Status Codes can help, not only with letting your customers know about new products, but also when a part number may have been discontinued or superseded.

Featuring this month's SEMA Data Excellence level brands' products from BBK, Borla, Deviant Race Parts, GEN-Y Hitch, Raptor Series, and RIGID!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

FFP Customs - Specializing in Mustang drag racing parts, FFP manufacturers Bolt On & Go parts to make a driver more comfortable in his/her race car
GearFX Driveline - Industry's premier provider of gears and driveline components, formerly C&R Racing South
GEN-Y Hitch - Hightest quality truck hitch on the market, tough and versatile, and smoothest ride with patented Torsion-Flex Technology

Congratulations to all our Data Excellence Award recipients!

Earlier this month we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked you to share your team pics with us. We got some great pics and encourage you all to keep them coming as we get ready to launch this year's Data Excellence promotion.

Thank you for your dedication to promoting great data to your customers, the enthusiasts, and the industry.

A great agenda ahead for the SEMA Data Users Group Virtual Meetup on April 5!

All SEMA Data manufacturer or reseller members are invited to attend the Meetup next Tuesday, April 5.

As part of registration, we've asked you to send in topics of interest, and you submitted some great topics to discuss! Remember that your participation at event helps shape the future of the SEMA Data program in the direction you want it to go.

Bring your cameras and microphones — the (virtual) drinks are on us!

All SEMA Data manufacturer and reseller members are invited to attend the SEMA Data User Group Virtual Meetup! Come hear about what's in store for 2022, product walkthroughs, (speed)network with peers, and connect -- or reconnect with friends and business partners. We've changed up our "venue" and look forward to seeing everyone!

It's tempting to silo the product data you have in SEMA Data as separate from your marketing and sales efforts, but don't do it.

Use SEMA Data's reseller reach to amplify your brand. We have the largest and most active network of resellers, all eager to feature the latest products in...

Featuring this month's SEMA Data Excellence level brands' products from Hi-Lift, Nolathane, Radium Engineering, and StopTech!

Radium Engineering Fuel Cell Surge Tank (FCST) 1 Surge Tank Pump and 1 Lift Pump Included, Walbro F90000274 E85 - Part No. 20-0692-01
Since 2010, external Radium Engineering fuel surge tanks have been an excellent way to eliminate fuel starvation that occurs in racing. To simplify plumbing and packaging, in 2013 Radium Engineering introduced the first generation Fuel Cell Surge Tank (FCST) to the competition vehicle market. It quickly became the preferred fuel system for professional racing.

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

SpeedStrap - High quality tie-downs and recovery straps for your off-road and powersports vehicles: Motorcycles, ATV’s, Snowmobiles, PWC’s, UTV’s, Jeeps, Trucks, Buggies and more
Silver Sport Transmissions - Provides premium overdrive conversion kits for muscle cars, street rods and classic trucks, featuring Tremec transmissions
TOTALFLOW - Manufacturers of quality performance exhaust muffler systems, universal mufflers & exhaust pipe accessories to our customers, all at a reasonable price.

Joe Sepeda Auto Care Technology Standards Committee

Please join us in congratulating Joe Sepeda, SEMA Data Product Catalog Manager, for being selected to serve on the Auto Care Association's Technology Standards Committee!

The Technology Standards Committee (TSC) develops industry-specific product data standards and best practices. The Committee is comprised of volunteer leaders who provide input and guidance to the board and staff, and act as an industry sounding board. Additionally, TSC oversees the management and publishing of the Product Information Exchange Standard (PIES), the Aftermarket Catalog Exchange Standard (ACES), which has been adopted worldwide.

As a committee member of TSC, Joe hopes to bring to the table the unique needs of the specialty aftermarket regarding its product content and the audience it serves.

Jonathan Briseno 2022 ACPN Scholarship Winner

This year's ACPN Scholarship Winner is one of our own!

We are more than proud to announce that Jonathan Briseno, SEMA Data Product Specialist, has been awarded the 2022 ACPN Scholarship! The Automotive Content Professionals Network (ACPN) is a community of the Auto Care Association and the ACPN Scholarship is awarded to only one deserving individual each year, who demonstrates the passion and determination to pursue professional and personal growth in the automotive aftermarket.

Featuring this month's SEMA Data Excellence level brands' products from Bestop, Rough Country, and Vibrant!

Bestop Replace-A-Top for OEM Hardware - Part No. 51117-01
Your original soft top can get damaged or begin to show its age after all those years battling the sun and weather. Replace-A-Top takes advantage of your still-good factory hardware, and gives you all new fabric and windows without having to replace your existing frames and hardware. It's the most economical way to make your top look new again.

Reseller Scorecards in SEMA Data PartsHub

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send.

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields your customers need to process your data imports, then jump quickly to the content that needs help.

There are currently 15 different scorecards in addition to the PIES and SEMA Data ones. Just let us know which of the following you'd like to have added to your account. Contact us via the in app Chat feature or contact your SEMA Data Project Manager.

I want to take this opportunity to thank you for your membership and trust in SEMA Data.

Christmas is fast approaching and on its heels is the New Year. As I reflect on this past year and the accomplishments we've achieved and the milestones we've been able to hit here at SEMA Data, I know that we could not have achieved them without you, our trusted and active members.

You have given us insight and feedback to help improve our services to you and for the industry. You inspire us to continually innovate and meet the challenges of the last couple of years head on. Your utilization of the services and product data managed at SEMA Data has contributed to the growth of our industry.

Create and Maintain Pricing Policies with SEMA Data

Pricing is one of the four cornerstones of your marketing strategy, and is key to your success.

Protect your brand by maintaining accurate pricing across your sales channels, and make sure your pricing policy is easy for you to manage and enforce.

We anticipate that many of you may update prices due to material and labor shortages and can act quickly when we receive a price update. When sending in pricing updates to us, put in your Subject line the nature of the update. By letting us know the type of information to focus on, we can turn around your new pricing quickly and many of the resellers in the SEMA Data network are set to receive updates as soon as they're published. (Resellers can choose to receive updates whenever data changes.)

The SEMA Data office will be closed for the holidays this year.

Please be advised that starting this Friday, December 24, through next Friday, December 31, the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one.

We will have some staff checking in periodically to make sure PIMS and PartsHub remains available for you. Please contact us by emailing helpdesk@semadata.org if you run into any issues.

Featuring this month's SEMA Data Excellence level brands' products from KC Hilites, Ksport, and SpeedFX!

KC Hilites 50" Pro6 Gravity LED - 8-Light - Curved Light Bar System - 160W Combo Beam – Part No. 91398
Patented Gravity LED G6 optical inserts provide exceptional output and efficiency. Pro6 light utilize a combination of SAE/ECE Driving and Wide-40 G6 optical inserts. Driving Beam lights provide powerful forward distance and equal beam distribution, while the Wide-40 beam offers a wider area of coverage, increasing high speed cornering visibility. The result is a highly targeted light distribution and beam shape to deliver more usable light than standard forward facing LED Lights. The Pro6 LED light bar comes ready to fit most standard LED bar widths and is designed with high-strength aluminum end mounts. This universal mounting design easily attaches to KC mounts on your Truck or SUV, including various KC M-RACKs roof racks applications. Inspired by endurance racing and tested by KC athletes worldwide, the Pro6 is set to break all performance barriers while providing the most durable, reliable and scalable LED light bar design available today.

Paul Spornitz - The ACES in Your SEMA Data Corner

ACES can be tricky with model naming confusion and half-year changes. If not mapped correctly, this can cause overlap and conflicting info for the end user.

ACES stands for Aftermarket Catalog Exchange Standard, and is the Auto Care Association data standard for any product's vehicle fitment. Many of your customers depend on year-make-model and submodel or engine information as part of their parts search and selection.

Let's meet at the PRI Show and talk about building your business with product data.

Thinking of taking your business to the next level? SEMA Data can help. SEMA Data can help you draw data from brands to enhance your website and sales. While you are at the PRI Show let’s talk about what I can do for you.

We've noted a few of the education sessions and the next steps you can take with us at SEMA Data to propel your business.

Set aside time for a little 1-on-1 with us!

No, we don't mean basketball.

Your data is your best ambassador. Want to learn what you didn't know you didn't know about your data, and the tools and services we have available to you? Then book your one-on-one with us today! We'll show you how you can get the most out of your data, the tools and tips to help make it better -- and also give you a preview of what you can expect in 2022.

The SEMA Data team have several events at this year's SEMA Show.

Starting on Monday, November 1, we kick off the week with our Users Group Meeting at 3:00pm in Room N253 in North Hall. Come mingle and catch up with the SEMA Data team and your fellow members over refreshments, while hearing about what you can expect in the new year.

On Wednesday, November 3, at 2:00pm in Room N254 of North Hall, we sit down for an interview with Albert Reda, who has launched multiple performance brands globally, to discuss Pandemic Pivots and How Companies Adjusted Strategies and Tactics to meet the challenges spurred by the pandemic. With his 25 years in the automotive industry, Albert understands the problems that many companies face today in manufacturing and with customer management.

ACES bed type update VCdb removes Styleside Stepside

Auto Care updated the VCdb for bed type configuration table.

As you may know, SEMA Data subscribes to Auto Care's Vehicle Configuration Database (VCdb) to help you create ACES records (i.e., vehicle fitment data for your parts). The database is updated every month and each month there are always updates and changes to be aware of and remap your data if needed.

The latest change in the VCdb has done away with the "Styleside" and "Flareside" bed type options. Styleside was a marketing term used by Ford for its regular flat-sided bed on their pickup trucks; and Flareside was used for beds with the wheel well arches on the outside of the bed, leaving the interior cargo box area of the bed perfectly rectangular.

Auto Care uses the term "fleetside" to describe truck bed option with the flat-sided exterior and wheel well arches within the carbo box area, and "stepside" for the truck bed option with the wheel well arches outside the cargo box area.

Bob Watson SEMA Data West Coast Sales Manager

Taking you to the next level.

After 35 amazing years with Summit Racing Equipment, I have now joined SEMA Data to help build on the industry that I love.

Watch SEMA Launch Pad Episodes on YouTube

The SEMA Launch Pad has been developed as a five-part series with a Live Finale on stage at the SEMA Banquet!

For the next five weeks, a new SEMA Launch Pad episode will be aired each Tuesday on YouTube. You’ll get to watch the excitement and feel the suspense of who will move on to the next round, culminating to the Finale, filmed LIVE on stage at the SEMA Banquet on November 4.

Over 200 applications were received but only 15 Semi-Finalists were selected and invited to compete in the redesigned competition for a total $100,000 in cash and prizes for the top 3 Finalists.

First episode airs TODAY -- Watch it now!

Creating and managing exellent product data requires the collaboration of many key players, and a product information platform that invites collaboration.

The key to building great data is through the collaboration of many groups with each holding key aspects of a product or reflecting a key point of view of the target market.

Invite members of your team to build sections of your data. In fact, your engineering team, your marketing team, or your web development team may provide valuable insight to your data with content that is already developed. Contribution of these team members to your data may also enhance their product development abilities.

With the name change comes a new chapter for SEMA Data and its role for the industry.

In the last few years, SEMA Data has moved beyond its early mission of serving as a basic storehouse and distribution point for manufacturers’ standardized product data. It has evolved to help industry members with their changing needs.

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads. Also, you can always send general questions to helpdesk@semadata.org.

This is the last week to qualify for the SEMA Data Excellence program at the SEMA Show!

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! To qualify for the program, your brand(s) must be at Gold or Platinum data status when we run scoring on Monday, August 2.

Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!

All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product walkthroughs, network with peers, connect with friends and business partners. We've changed up the format, refreshed our "venue" and look forward to seeing everyone!

SEMA Data Excellence is awarded to brands with Platinum and Gold status product data.

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and brand stand out! In working with the Show team and our partners, we're happy to report that exhibiting SEMA Data Excellence brands will be featured with the following:

You've worked hard to achieve SEMA Data Excellence status. Show the industry what you've got!

Did you know that SEMA Data Excellence brands can get free exposure in SEMA News, SEMA eNews or SEMA Data eNews? That's right, monthly or weekly, your brand and products can be featured in the monthly SEMA News print magazine, the

Don't get stuck, get help!

PartsHub is a user-friendly, and collaborative product cataloging solution that became part of SEMA Data's suite of services. Since its introduction late last year, almost 100 brands are managing their product experience and standardized product content with PartsHub.

Digital Commerce 360 reported eCommerce sales level in 2020 would not have been reached until 2022, if it weren't for the pandemic.

The buying habits of consumers have been radically and forever changed. If they weren't buying online before, you can guarantee they'll be buying online now and for years to come.

What powers eCommerce platforms? That's right...data.

Congratulations to all our Data Excellence Award recipients!

Last year, SEMA Data released a new data scorecard for our manufacturer members that was more closely aligned with the needs of the reseller community -- buyers and sellers of specialty products. At SEMA360, we recognized those members that was more closely aligned with the needs of the reseller...

While the SEMA Data Offices are mostly closed this holiday season, here are a few backlinks to help you refresh your memory — and your data.

For manufacturers and resellers alike, this is a good opportunity to take a look through the list of tips below, some with links to past articles we've wri...

This roller coaster year is coming to an end in a few short weeks...

But not without first breaking eCommerce sales last week and promising to continue through the rest of the holiday season. What can you be doing to end the year strong?...

Virtual shows can outperform in-person ones

We do want to shake your hand and see in person what cool new products you're releasing this year!

Surprisingly, though, what we found out from a recent virtual event we participated in was that it proved to be a better format for several reasons. The

Featuring this month's SDC Platinum level brands' products from Leed Brakes, ACE Racing Clutches, and Vision X Lighting!

The Light-N-Carry Rechargeable COB LED Work Lights are great for the tech that needs a light that is reliable, tough and compact. Model LNC1241 provides...

Featuring this month's SDC Platinum level brands' products from Rhino Lights, Fia, and Pedal Commander!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Featuring this month's SDC Platinum level brands' products from AlphaRex, Road Comforts, SteelCraft, Stewart Warner, and DeatschWerks!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Featuring this month's SDC Platinum level brands' products from SCT Performance, Heavy Metal Off-Road, Fia, Advanced Fuel Dynamics, and Du-Ha!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

You are my people.

January of 2020 marks my 19th year in the specialty segment of the automotive aftermarket.

Featuring this month's SDC Platinum level brands' products from Doug's Headers, Bestop, and Aegis!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Featuring this month's SDC Platinum level brands' products from DualLiner, American Car Craft and ZEX!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Featuring this month's SDC Platinum level brands' products from Aegis Tonneau Covers, Alpha Owls Lighting, Heavy Metal Offroad, Go Rhino, and Fabtech Motorsports!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting GoRhino, Lomax, Castel Innovations, and Oracle!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting NightRide, Rampage, TI Automotive and Whiteline!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

Every month we'll feature a few of our SDC Platinum level brands. This month we're highlighting BAK, Koni and Borla!

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:

The following brands acheived Platinum Status for their product data!

The SDC is pleased to announce the following brands have completed on-boarding, and their data is available for export:

These brands have recently completed their on-boarding, and are ready for export:

Please welcome these new Manufacturers to the SDC! They have begun the on-boarding process with our Data Lab Teams:

Brands that have recently on-boarded with SEMA Data Co-op