One week left to qualify for Data Excellence and be recognized at this year's SEMA and PRI Shows!

The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you to create product content that drives results. Manufacturers who achieve Gold or Platinum earn the distinction of Data Excellence, delivering the rich, complete, and accurate information that sellers need to power high-performing product pages. When your data meets these top standards, it’s easier for resellers to find, list, and sell your parts, and gives the shoppers confidence to say “Yes!”

Manufacturers whose data scores Gold or Platinum by August 1, and who maintain that level through the end of October, will be recognized at the annual in-person meetup event at the SEMA Show, along with other benefits throughout the Show floor and app.

There will also be a special featured placement for Data Excellence brands this year that will be revealed NEXT MONTH!Your data powers parts sales throughout the industry and to resellers of all kinds, from chain store customers, warehouse distributors, eCommerce, and resellers of all sizes. Manufacturers and brands whose product data meets Gold and Platinum are considered to have attained Data Excellence.

Earning and maintaining Data Excellence is a conscious, strategic decision made by a dedicated staff. Choosing this strategy pays off big time for your brand and internal data. "As an industry partner, we care for the quality of your product information. High quality content and images build your sales, your brand reputation, and your relationship with your customers and enthusiasts," says Gigi Ho, SEMA VP of Technology, Data, and Strategic Initiatives.

The road to achieving SEMA Data Excellence is attained by companies who have a data strategy with internal stakeholders working with the SEMA Data team. Work with us to schedule regular updates, data reviews, and timely releases of new products -- and sell more!