The ACES in Your Corner - Paul Spornitz, SEMA Data Project Manager 

Fall is here. The PRI Show is just around the corner. And 2022 models are being released. 

Among your fall activities, consider developing, reviewing, and deploying your ACES data. ACES stands for Aftermarket Catalog Exchange Standard, and is the Auto Care Association data standard for any product's vehicle fitment. Many of your customers depend on year-make-model and submodel or engine information as part of their parts search and selection.

SEMA Data has Expertise – Let us Help you Succeed

I often find myself working with you to fix your data pain-points. This work can free up your time, so you spend your time making and selling parts. I enjoy contributing to your success by helping you tackle the blocks that may prevent your business from realizing its potential.

With new vehicle information issued monthly through the Vehicle Configuration database (VCdb) from Auto Care, and especially with fall and the addition of new model years, we suggest that you review and update your ACES as they're released. We understand that ACES can be tricky with model naming confusion and half-year changes. If not mapped correctly, this can cause overlap and conflicting info for the end user. Let's work together to clear these potential mishaps. 

Never created ACES - Let’s talk

If ACES might increase your sales, don’t get blocked by thinking only of year-make-model. If your part fits all Chevy Small Block with 5.7 liters, for example, or if you have a description that contain other vehicle attributes, you need to consider mapping to fitment information. Let us help you step through this process and set you up for success.

A Project Manager with New Hats

You may be hearing from me more often as SEMA Data finds new ways to get your work done most effectively and I'm always here to help you take those next steps to Data Excellence.

A little about me...

I am lucky to work with an incredible team and incredible members. We've achieved many milestones together. I thrive on challenges, overcoming obstacles, and the synergy we create as we hammer out data together.

I am a car guy who grew up around car guys so working at SEMA Data is an honor and a privilege. From the time I could walk, I worked in our garage on the shell of a TR3, saying, “Hey Dad, let’s go wrench”. I still change my own oil and do other maintenance because I enjoy being right there in the thick of things, being close to the car and making sure everything is just right. 

When I’m not working, you’ll find me working on my old Ford pickup, enjoying the Lake of the Ozarks -- more likely fixing something in our cabin. I find solace working in the garden. Raking leaves is my happy place. I live in the Kansas City area with my family of 37 years.



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