Why Join SEMA Data
We understand the challenges of managing product data to the exacting standards of PIES and ACES. SEMA Data has a Data Team staffed by product specialists with years of experience who can guide you through, whether you want to manage your information on your own (DIY) with our user-friendly data platform, PartsHub, or have the team help with your regular data updates (DIWM). With either solution, your standardized datasets are for you to control and approve to distribute out to the thousands of resellers in our network. With the industry relying on product data to conduct business, expertise at your fingertips, and thousands of potential buyers within reach...why join SEMA Data? Because it's the smart thing to do.
Manufacturers
Bring your cameras and microphones — the (virtual) drinks are on us!
All SEMA Data manufacturer and reseller members are invited to attend the SEMA Data Virtual Meetup! Come hear about what's in store for 2023, get product... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from Anzo, Go Rhino, Oracle Lighting and Tonno Pro!
ORACLE Lighting OculusTM 7" Switchback Bi-LED Projector Headlights for Jeep Wrangler JK - Black – Part No. 5876-023... READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
- Acme Auto Headlining - Specializes in automotive soft trim restoration. From headliners, seat upholstery, to convertible tops, their top quality... READ MORE
Here's how to let your customers know with Life Cycle Statuses.
We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers. By using Life Cycle Statuses, you can not only with let your customers know... READ MORE
Your Data ScoreCard…
Provided as a standard part of SEMA DATA services, our Data Analysts will work with you to bring your data quality up to premier levels, and provide you a scorecard grade and notification of any change in status.





Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly what data fields are most important to your customers, based on actual feedback from them.
Achieving and maintaining high data quality is a critical element of effective data management, and a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, will only serve to poorly represent your products and often make them difficult to find via search, as well as creating expensive and unnecessary returns.

We've had the most incredible experience with SEMA Data, from our first conversation, to how helpful the team was to get everything set up and uploaded. Their kindness and quick responses are well received and pretty rare these days. Wanted to applaud SEMA Data for that!
GEN-Y HITCH