Why Join SEMA Data


We understand the challenges of managing product data to the exacting standards of PIES and ACES. SEMA Data has a Data Team staffed by product specialists with years of experience who can guide you through, whether you want to manage your information on your own (DIY) with our user-friendly data platform, PartsHub, or have the team help with your regular data updates (DIWM). With either solution, your standardized datasets are for you to control and approve to distribute out to the thousands of resellers in our network. With the industry relying on product data to conduct business, expertise at your fingertips, and thousands of potential buyers within reach...why join SEMA Data? Because it's the smart thing to do.

 

Manufacturers

SEMA Data Scorecard v3

"It's time," Gigi Ho, VP of Tech, Data and Strategic Initiatives, declared.

"Product data has become the lifeblood of commerce and the Scorecard is intended to guide and coach everyone to continuously improve the product data we make available for the industry... READ MORE

camera take pics of products

If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems. 

We still see many of your datasets with only one image per... READ MORE

SEMA Data Featured Brand Product from ICI

Featuring this month's SEMA Data Excellence level brands' products from American Modified, Borgeson, DEI, ICI, and Fox Factory!

ICI Side Steps 2010 - 2021 Toyota 4Runner; Alumilite Series; aftermarket truck side step nerfbars – Part No. 840121412876
ICI... READ MORE

SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Air Lift, Amp Research, Belltech, DU-HA, and Go Rhino! 

BELLTECH LOWERING KITS FRONT AND REAR COMPLETE KIT W/ STREET PERFORMANCE SHOCKS 2015-2020 FORD F150 ((ALL CABS) SHORT BED) +1 IN. TO -3 IN. F/5.5 IN... READ MORE

Your Data ScoreCard…

Provided as a standard part of SEMA DATA services, our Data Analysts will work with you to bring your data quality up to premier levels, and provide you a scorecard grade and notification of any change in status.


Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly what data fields are most important to your customers, based on actual feedback from them.

Achieving and maintaining high data quality is a critical element of effective data management, and a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, will only serve to poorly represent your products and often make them difficult to find via search, as well as creating expensive and unnecessary returns.

Recently came onboard and honestly, having nothing but great things to say about SEMA Data and the eCatalog team there. The whole process has been very smooth and easy from kickoff call to going live with our data.

RaceChip

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Participating Manufacturing Brands

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