Why Join SEMA Data
We understand the challenges of managing product data to the exacting standards of PIES and ACES. SEMA Data has a Data Team staffed by product specialists with years of experience who can guide you through, whether you want to manage your information on your own (DIY) with our user-friendly data platform, PartsHub, or have the team help with your regular data updates (DIWM). With either solution, your standardized datasets are for you to control and approve to distribute out to the thousands of resellers in our network. With the industry relying on product data to conduct business, expertise at your fingertips, and thousands of potential buyers within reach...why join SEMA Data? Because it's the smart thing to do.
Manufacturers
SEMA Data Excellence Award recipients will be featured at the 2025 SEMA Show!
This year, for those who achieve Data Excellence, we have new featured placements for those who achieve Platinum which will be featured even after the Show!
... READ MORETwo more filter options for even more efficient data exports!
We've added two new filter options to data exports, Fuel Type and Vehicle Type, to the existing three filter options, Subcategory, Make, and Model.
This powerful feature makes it easier than ever to tailor your... READ MORE
Over the last year that we've held our monthly Ask the Experts sessions, there's one question that seems to surface during the open Q&A portion of each session: "If we had limited time or resources to dedicate to our product catalog, where can we concentrate... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from MBRP, Oracle, and Powertrax!
MBRP Exhaust Pipe;Turbo Up Ford Dual AL - Part No. FAL2313
If one thing is for certain it's that the Ford 6.0L factory Y-Pipe will fail at some point during the... READ MORE
Your Data ScoreCard…
Provided as a standard part of SEMA DATA services, our Data Analysts will work with you to bring your data quality up to premier levels, and provide you a scorecard grade and notification of any change in status.





Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly what data fields are most important to your customers, based on actual feedback from them.
Achieving and maintaining high data quality is a critical element of effective data management, and a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, will only serve to poorly represent your products and often make them difficult to find via search, as well as creating expensive and unnecessary returns.

Thank you for your help in setting everything up over the last year. I will continue to add to our data and make it richer. I hope to see the SDC become a key part of our relationship with our customers in the coming year.
Canton Racing Products