Why Join SEMA Data


We understand the challenges of managing product data to the exacting standards of PIES and ACES. SEMA Data has a Data Team staffed by product specialists with years of experience who can guide you through, whether you want to manage your information on your own (DIY) with our user-friendly data platform, PartsHub, or have the team help with your regular data updates (DIWM). With either solution, your standardized datasets are for you to control and approve to distribute out to the thousands of resellers in our network. With the industry relying on product data to conduct business, expertise at your fingertips, and thousands of potential buyers within reach...why join SEMA Data? Because it's the smart thing to do.

Raptor Series recognizes that our sales and overall customer service commitment depends on our ability to provide clean and accurate data to all of our customers. Since we've started working with SDC to improve our data we have gained essential insight into what our data receivers truly need to be successful with our brand. We have since seen our data progress to achieve "Platinum" status and we wouldn't have been able to achieve that without the commitment and support of our friends at SDC.
Raptor Series Automotive Products

Manufacturers

SEMA Data Users Meetup attendee

SEMA Data unveiled major upgrades to PIMS, PartsHub, digital assets, including Inventory Feeds and Single-Segment data updates. We also introduced True View Audit by Bridge Below for automated catalog and retail websites accuracy checks.... READ MORE

Bridge Below True View Audit

New Partnership Announcement: True View Audit + SEMA Data 

We’re excited to share a new partnership that solves one of the industry’s biggest headaches: finding out what actually happens to your product data once it leaves our systems.

Introducing Bridge... READ MORE

Tim McCarthy owner of Hushmat and ZyCoat

Congratulations to all our 2025 SEMA Data Excellence Award recipients! 

One of the best experiences for the SEMA Data Team is to recognize all our dedicated and enthusiastic SEMA Data Excellence recipients each year at the SEMA Show in Las Vegas. Awarded during our... READ MORE

SEMA Data Featured Product Raxiom S112717

Featuring this month's SEMA Data Excellence level brands' products from BBK Performance, BOLT, QA1, and Raxiom! 
Raxiom Super White LED Halo Projector Headlights; Black Housing; Clear Lens – Part No. S112717 
If you prefer to cruise the road at night, then... READ MORE

Your Data ScoreCard…

Provided as a standard part of SEMA DATA services, our Data Analysts will work with you to bring your data quality up to premier levels, and provide you a scorecard grade and notification of any change in status.


Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly what data fields are most important to your customers, based on actual feedback from them.

Achieving and maintaining high data quality is a critical element of effective data management, and a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, will only serve to poorly represent your products and often make them difficult to find via search, as well as creating expensive and unnecessary returns.

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