Why Join SEMA Data
SEMA Data is your best resource for specialty-market product data! Not only are we the largest industry product database, but our unique approach for resellers is to provide data exports in exactly the right format for your systems.
Whether you need full PIES and ACES XML, or a custom spreadsheet format, we can accommodate your needs. Plus, as an industry-owned and -operated program, SEMA and PRI business members can receive unlimited data exports of standardized data at significant savings.


Big Mike’s Performance Parts was one of the first members to achieve the Platinum status with SDC, meaning Big Mike’s Performance Parts has reached the pinnacle of data quality and completeness to meet even the most rigorous Receiver’s requirements. Spanning modern muscle, sports, luxury and off road vehicle markets, we currently offer nearly 100 different STO N SHO models. Our product line is continually expanding, and by partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors and retailers in the automotive aftermarket efficiently and accurately. We look forward to continuing our partnership with SDC and to providing accurate, updated and complete product data information to the automotive aftermarket via the SDC's secured and structured platform.
STO N SHO
Resellers

The SEMA Data team team will be at the usual hangouts and excited to meet with you!
On Monday, we're holding an open session for our Users Group AND anyone who is interested in finding out what SEMA Data has in store for at the Show and in 2026!
Date: Monday, November 3...
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Featuring this month's SEMA Data Excellence level brands' products from HPS Performance, Mayhem Wheels, Superwinch, and US Powertrain!
HPS Performance Air Intake Kit With Heat Shield Polished – Part No. 827-682P
Engineered for peak performance and lasting durability,...

Get your fresh, hot data files today! The following 7 brands are now LIVE and available for exports:
Engine Pro - Trusted since 1989, supplies professional engine-builders and machine shops with performance and stock rebuild parts for domestic and import engi...

Mark your calendars for the In-Person SEMA Data Users Meetup at the SEMA Show!
Date: Monday, November 3, 2025
Time: 3:00pm - 4:30pm PT
Location: LVCC - North Hall - Room N252
AGENDA of Topics
New and updated features with SEMA Data's...
INCREASE SALES AND PROFITS WITH GREAT DATA FROM SEMA DATA
Provided as a standard part of SEMA DATA services, our Data Analysts work with our Manufacturers to provide data quality at premier levels, to provide you a robust data set to fuel your business.





Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly where a data set is rated, and the required fields to acheive each level are based on actual feedback from Receivers like you.
Maintaining a high data quality is a critical element of effective data management, which makes the SDC a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, only represents products poorly and often makes them difficult to find via search, as well as creating expensive and unnecessary returns.