Why Join SEMA Data
SEMA Data is your best resource for specialty-market product data! Not only are we the largest industry product database, but our unique approach for resellers is to provide data exports in exactly the right format for your systems.
Whether you need full PIES and ACES XML, or a custom spreadsheet format, we can accommodate your needs. Plus, as an industry-owned and -operated program, we can provide unlimited data exports of standardized data to SEMA members at NO CHARGE.
Resellers

Bring your cameras and microphones — the (virtual) drinks are on us!
All SEMA Data manufacturer and reseller members are invited to attend the SEMA Data Virtual Meetup! Come hear about what's in store for 2023, get product walkt...
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Featuring this month's SEMA Data Excellence level brands' products from Anzo, Go Rhino, Oracle Lighting and Tonno Pro!
ORACLE Lighting OculusTM 7" Switchback Bi-LED Projector Headlights for Jeep Wrangler JK - Black – Part No. 5876-023...
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Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
- Acme Auto Headlining - Specializes in automotive soft trim restoration. From headliners, seat upholstery, to convertible tops, their top quality product...

This news is of great importance to many of you who rely on the SEMA Data APIs for data access and powering website searches.
We have been making great strides to scale the SEMA Data infrastructure and databases you rely on for data validation and distribution. Over the las...
READ MOREINCREASE SALES AND PROFITS WITH GREAT DATA FROM SEMA DATA
Provided as a standard part of SEMA DATA services, our Data Analysts work with our Manufacturers to provide data quality at premier levels, to provide you a robust data set to fuel your business.





Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly where a data set is rated, and the required fields to acheive each level are based on actual feedback from Receivers like you.
Maintaining a high data quality is a critical element of effective data management, which makes the SDC a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, only represents products poorly and often makes them difficult to find via search, as well as creating expensive and unnecessary returns.

Today's digital marketplace makes it easier for consumers to purchase our products from countless aftermarket dealers. While this is a definite plus for the distribution of our product, one of the negatives of this is that product information fed to consumers is not always accurate. By building and submitting our product and application data to the SEMA Data Coop for distribution, we have complete control over the product data that is supplied to jobbers and online dealers. This ensures that the product information and digital assets used by these resellers is uniform worldwide.
Hedman Performance Group