Why Join SEMA Data
Behind every great product listing is great product data. SEMA Data helps resellers access the information needed to create accurate product listings for websites, catalogs, and marketplaces.
Through SEMA Data, participating manufacturers provide product information such as vehicle fitment, descriptions, images, pricing, dimensions, and other key details. Instead of spending valuable time collecting and maintaining product information from multiple sources, you can access data directly from participating brands and focus on growing your business.
With hundreds of brands participating, SEMA Data helps connect manufacturers, resellers, and consumers throughout the automotive aftermarket industry.
As a manufacturer we would see our products listed all over the internet with incorrect info. Part #’s not matching descriptions, out dated info, old images, obsolete parts etc. This was a headache for our customer service team trying to fix the issues. We decided to use SEMA Data to help clear up this confusion and clean up the data that our customers were using. We were looking at an uphill battle, and while we still find inaccurate data out there, we have seen great improvements. SEMA Data has been a great resource for us to control our content better, which has resulted in less confusion from our customers both wholesale and retail.
Fastway Trailer
Resellers
A reminder that this year's SEMA Data User Meetup & Reseller Sessions Moving to the “Tree House” at SEMA Show
As planning continues for this year’s SEMA Show, we wanted to share an important update regarding the User Meetup, Awards presentation, and reseller e...
Congratulations to this year’s SEMA Data Excellence Award recipients! A record number of brands earned Data Excellence honors in 2026, marking a new high for the program. Even more impressive, more than half achieved Platinum, the highest level of Data Excellence.
Every year, the SEMA...
Featuring this month's SEMA Data Excellence level brands' products from ACT, Eibach, Mishimoto, Poison Spyder, and Russell!
Mishimoto Transmission Cooler, Silver, fits Toyota Tacoma 2024+ - Part No. MMTC-TAC-24
Upgrade the performance and reliability of your 2024+ To...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Cattleman HD - Builds heavy-duty bumpers and grille guards for Ford, Chevy, GMC, Ram, and Toyota trucks, engineered for demanding work and protection.
TruxArmor - Makers of inno...
INCREASE SALES AND PROFITS WITH GREAT DATA FROM SEMA DATA
Provided as a standard part of SEMA DATA services, our Data Analysts work with our Manufacturers to provide data quality at premier levels, to provide you a robust data set to fuel your business.
Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly where a data set is rated, and the required fields to acheive each level are based on actual feedback from Receivers like you.
Maintaining a high data quality is a critical element of effective data management, which makes the SDC a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, only represents products poorly and often makes them difficult to find via search, as well as creating expensive and unnecessary returns.