SEMA Connected home page

A Platform Designed for Brand Presence 
SEMA Connected is SEMA’s online brand and product showcase for the specialty automotive industry. 
SEMA Connected provides manufacturers with a curated environment to present their brands and products using trusted SEMA Data, ensur...

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SEMA Data True View Catalog Online Dashboard

When product data is accurate, everyone benefits...with a known caveat: 
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing...

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SEMA Data Inventory Feed

Closing the Inventory Gap 
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins! 
SEMA Data now makes it easy for man...

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Manufacturer Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, flexible and affordable product data management, and comprehensive tools and services to help you going fast

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Reseller Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry along with tools and services to get you up and running

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Resources

SEMA Data Ask the Experts

Ask the Experts Is Back This February 
SEMA Data’s popular Ask the Experts sessions are returning, starting this February, bringing manufacturers and resellers direct access to the people behind the data, tools, and standards that power the industry. 
These live... READ MORE

SEMA Data Inventory Feed

Closing the Inventory Gap 
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins! 
SEMA Data now makes it easy for... READ MORE

SEMA Connected home page

SEMA Data is excited to introduce SEMA Connected — the Online Hub for Specialty Automotive. 

SEMA Connected lets you explore products by specialty area like those you find at the SEMA Show, whether you're diving into Performance, Trucks & Offroad, Restoration, Wheels... READ MORE

SEMA Data Central brand change log

In the last 45 days, 245 of the brands available in the SEMA Data program has updated their product information! How many of those are your approved brands? 

We understand that is a lot to keep up with. That's why we make that information readily available to you within SEMA... READ MORE

SEMA Data True View Catalog Online Dashboard

When product data is accurate, everyone benefits...with a known caveat: 
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing...

READ MORE
SEMA Data and Admark Automotive

SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.

Solving a Major Industry Challenge
This...

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SEMA Data Launches SEMA Connected

SEMA Data is excited to introduce SEMA Connected — the Online Hub for Specialty Automotive. 

Like a digital SEMA Show open year-round, SEMA Connected lets you explore products by specialty area just like you would at the SEMA Show. By centralizing product discovery and research,...

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SEMA Data Scorecards

Understanding Bronze and Silver Data Scores — and What They Mean for Resellers 
The SEMA Data Scorecard was created to measure the quality and completeness of product and technical data shared by manufacturers. While Gold and Platinum levels represent the highest standards of Data...

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The SEMA Data Co-op team has been so helpful during all phases of the process of data updates. The team is very knowledgeable and helpful in all things data related. I really have enjoyed working with the team SEMA has put together.

Hellwig Products

Manufacturers

SEMA Connected home page

A Platform Designed for Brand Presence 
SEMA Connected is SEMA’s online brand and product showcase for the specialty automotive industry. 
SEMA Connected provides manufacturers with a curated environment to present their brands and products using trusted SEMA Data,... READ MORE

SEMA Data Inventory Feed

Closing the Inventory Gap 
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins! 
SEMA Data now makes it easy for... READ MORE

SEMA Data Featured Product Extang 92457

Featuring this month's SEMA Data Excellence level brands' products from Crown Automotive, Design Engineering, Extang, and Triple R Lights! 

Extang T2 19-26 GM 1500 6'7 - Part No. 92457 
Choose Simple: Extang's redesigned soft tri-fold cover has a host of new... READ MORE

SEMA Connected home page

SEMA Data is excited to introduce SEMA Connected — the Online Hub for Specialty Automotive. 

SEMA Connected lets you explore products by specialty area like those you find at the SEMA Show, whether you're diving into Performance, Trucks & Offroad, Restoration, Wheels... READ MORE

Resellers

SEMA Data Inventory Feed

Closing the Inventory Gap 
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins! 
SEMA Data now makes it easy for man...

READ MORE
SEMA Data Featured Product Extang 92457

Featuring this month's SEMA Data Excellence level brands' products from Crown Automotive, Design Engineering, Extang, and Triple R Lights! 

Extang T2 19-26 GM 1500 6'7 - Part No. 92457 
Choose Simple: Extang's redesigned soft tri-fold cover has a host of new f...

READ MORE
SEMA Connected home page

SEMA Data is excited to introduce SEMA Connected — the Online Hub for Specialty Automotive. 

SEMA Connected lets you explore products by specialty area like those you find at the SEMA Show, whether you're diving into Performance, Trucks & Offroad, Restoration, Wheels...

READ MORE
SEMA Data Featured Product Bilstein 22-335722

Featuring this month's SEMA Data Excellence level brands' products from ARIES, Bilstein, Rally Armor, and Valvetronic Designs! 
Bilstein Suspension Strut Assembly – Part No. 22-335722 
Bilstein B4 OE Replacement dampers are specifically engineered to be the best...

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