
Pricing is one of the cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations.
- Create a Pricing Policy that is Uniq...

If a reseller is requesting our product information in PIES format, what does it mean when I'm being asked to fill out a loadsheet, too?
We understand how confusing and frustrating this can be. Loadsheets, that may also be called Merchandiser Sheets, are often used b...
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SEMA Data Excellence Award recipients will be featured at the SEMA Show 2022
Manufacturers whose data scores Gold or Platinum by August 1, and who maintain that level through the end of October, will be recognized at the annual in-person SEMA Data Users Group event at th...
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Manufacturer Information
MANUFACTURERS, IMPORTERS, BRAND OWNERS
Complete, affordable product data management for any business, large or small

Reseller Information
DISTRIBUTORS, RETAILERS, eCOMMERCE
Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members
Resources
Pricing is one of the cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations.
- Create a Pricing Policy that is... READ MORE
If a reseller is requesting our product information in PIES format, what does it mean when I'm being asked to fill out a loadsheet, too?
We understand how confusing and frustrating this can be. Loadsheets, that may also be called Merchandiser Sheets, are often used... READ MORE
View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog Manager
We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers.
At our last SEMA Data... READ MORE
With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send.
Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields... READ MORE
We address a few of the more commonly asked questions.
Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...
READ MOREWant a little extra help building or updating your product data?
SEMA Data is here to help! With our Do-It-With-Me Data Service, we can assist with any step in the data management process, whether it be starting from scratch or refining existing content to improve data quality for...
READ MOREThe term ‘keyword’ is broad and perplexing, there may still be misconceptions in the Aftermarket as to why they are, in fact, relevant in promoting and selling products. Let’s debunk the myth.
READ MORESEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we have undertaken this challenging project to create the defini...
READ MOREManufacturers
Pricing is one of the cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations.
- Create a Pricing Policy that is... READ MORE
If a reseller is requesting our product information in PIES format, what does it mean when I'm being asked to fill out a loadsheet, too?
We understand how confusing and frustrating this can be. Loadsheets, that may also be called Merchandiser Sheets, are often used... READ MORE
SEMA Data Excellence Award recipients will be featured at the SEMA Show 2022
Manufacturers whose data scores Gold or Platinum by August 1, and who maintain that level through the end of October, will be recognized at the annual in-person SEMA Data Users Group event at... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from Aero Exhaust, Anzo USA, Forgestar Performance Wheels, HSP Diesel, and Metra Electronics!
HSP Cold Air Intake 2013-2016 Chevrolet/GMC Satin Black – Part No. 502-2-HSP-SB... READ MORE
Resellers

Featuring this month's SEMA Data Excellence level brands' products from Aero Exhaust, Anzo USA, Forgestar Performance Wheels, HSP Diesel, and Metra Electronics!
HSP Cold Air Intake 2013-2016 Chevrolet/GMC Satin Black – Part No. 502-2-HSP-SB...
READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Demon Powersports - Manufactures high quality performance and racing parts, from heavy duty ATV/UTV axles, brake pads, EPS kits, ball joints and many more offroad p...
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We understand as our industry evolves and grows, so do your needs.
— Note from Gigi Ho, VP of Operations
SEMA Data has also evolved over the last few years since I've joined the team. From its start as a product data storehouse, we now offer a full...
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Joining the line up of SEMA Data eCommerce plugins is the latest one for websites built on the BigCommerce platform.
We're excited that the BigCommerce eCommerce plugin is now out of Beta and is live and available for everyone. The plugin is the third one released by SE...
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Here at Superlift we take our data very seriously because we know how important the right information is in the hands of our customers. SDC has provided a central location for dealers large and small to get the correct data in the format they need and quickly. We are glad to have been part of SDC from the beginning and will do what we can get more partners and dealers involved. Taking over as Director of Marketing, I want to make sure to continue our efforts with the SEMA Data Co-op and provide our customers and dealers with the right data when they need it.
Superlift