When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing...
In the automotive aftermarket, many companies receive recognition. SEMA Data is one of the few organizations that creates it.
The SEMA Data Excellence Awards exist because raising the standard for product data requires more than a mandate. It requires a measurable benchmark...
Featuring this month's SEMA Data Excellence level brands' products from ACT, AMP Tires, Borgeson, MBRP, and Oracle Lighting!
ACT - 10.5” Mod-Twin for 2024-2026 Ford Mustang GT – Part Nos. T1SS-F17
Engineered for 5.0L V8 -powered performance, the ACT 10.5...
Manufacturer Information
MANUFACTURERS, IMPORTERS, BRAND OWNERS
Complete, flexible and affordable product data management, and comprehensive tools and services to help you going fast
Reseller Information
DISTRIBUTORS, RETAILERS, eCOMMERCE
Access the largest source of product data in the specialty automotive industry along with tools and services to get you up and running
Resources
On May 1, we're making a change to the SEMA Data Launch tier, and we think you'll like it. Launch is our free tier, available to all resellers. Up until now, that meant with limited access to our reseller tools for 30 days. The idea was to give new users a window to explore the... READ MORE
Until now, you could only see a brand's Data Quality Scorecard after they were already approved in your account. That just changed. For the first time, SEMA Data is opening scorecard visibility to all resellers — so you can see a brand's fitment coverage, content completeness, and... READ MORE
Yes, yes we can. And here's what that means for your brand. SEMA Data is more than a data feed - it's your catalog platform, your PIM, your distribution engine, and your data quality benchmark, all in one place. Build it yourself or let our team do it with you. Either way, you... READ MORE
Ask the Experts Is Back This February
SEMA Data’s popular Ask the Experts sessions are returning, starting this February, bringing manufacturers and resellers direct access to the people behind the data, tools, and standards that power the industry.
These live... READ MORE
When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing...
SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
Solving a Major Industry Challenge ...
Understanding Bronze and Silver Data Scores — and What They Mean for Resellers
The SEMA Data Scorecard was created to measure the quality and completeness of product and technical data shared by manufacturers. While Gold and Platinum levels represent the highest standards of Data...
If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems.
We still see many of your datasets with only one image per p...
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By partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors, dealers and retailers in the automotive aftermarket efficiently and accurately. “We want to be the trusted provider of hand protective gloves in the automotive market,” said Maxwell Lee, CEO and President of Adenna Inc. “To accomplish that we need to meet and exceed expectations of the market with quality products, data and ongoing support.”
Adenna Inc.
Manufacturers
In the automotive aftermarket, many companies receive recognition. SEMA Data is one of the few organizations that creates it.
The SEMA Data Excellence Awards exist because raising the standard for product data requires more than a mandate. It requires a measurable benchmark... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from ACT, AMP Tires, Borgeson, MBRP, and Oracle Lighting!
ACT - 10.5” Mod-Twin for 2024-2026 Ford Mustang GT – Part Nos. T1SS-F17
Engineered for 5.0L V8 -powered performance, the ACT 10.5... READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Classic Revolution - Develops innovative electronics, dash upgrades, and interior solutions that bring modern technology to classic Chevy and GMC trucks while preserving their... READ MORE
SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
Solving a Major Industry Challenge... READ MORE
Resellers
Featuring this month's SEMA Data Excellence level brands' products from ACT, AMP Tires, Borgeson, MBRP, and Oracle Lighting!
ACT - 10.5” Mod-Twin for 2024-2026 Ford Mustang GT – Part Nos. T1SS-F17
Engineered for 5.0L V8 -powered performance, the ACT 10.5...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Classic Revolution - Develops innovative electronics, dash upgrades, and interior solutions that bring modern technology to classic Chevy and GMC trucks while preserving their timele...
SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
Solving a Major Industry Challenge ...
SEMA Data User Meetup & Reseller Sessions Moving to the “Tree House” at SEMA Show
As planning continues for this year’s SEMA Show, we wanted to share an important update regarding the User Meetup, Awards presentation, and reseller education sessions.
Fo...