Have a question about your product data? Need help with an export? Adding a user to your account? Found something that doesn't look right?
Whatever you need help with, the SEMA Data Customer Portal is the best place to start.
The Customer Portal gives manufacturers, brand owne...
SEMA Data Is Taking Over the “Tree House” at SEMA Show
This year, we're bringing more of the SEMA Data community together in one place: the SEMA Data “Tree House.”
Located in the SEMA Data Booth 20678, the Tree House will be home to our annua...
Featuring this month's SEMA Data Excellence level brands' products from Go Rhino, IAG Performance, Magnaflow, Roll N Lock, and Truck Covers USA!
Roll N Lock – E-Series XT - 22-26 Tundra 6'7" w/out Trail Special Edition Storage Boxes – Part No. 576E-XT ...
Manufacturer Information
MANUFACTURERS, IMPORTERS, BRAND OWNERS
Complete, flexible and affordable product data management, and comprehensive tools and services to help you going fast
Reseller Information
DISTRIBUTORS, RETAILERS, eCOMMERCE
Access the largest source of product data in the specialty automotive industry along with tools and services to get you up and running
Resources
Have a question about your product data? Need help with an export? Adding a user to your account? Found something that doesn't look right?
Whatever you need help with, the SEMA Data Customer Portal is the best place to start.
The Customer Portal gives manufacturers, brand... READ MORE
When you need help with your SEMA Data account, product data or reseller tools, getting the right information to the right person matters. The SEMA Data Customer Portal gives manufacturers, brand owners and resellers one place to submit questions and requests directly to the SEMA Data team.... READ MORE
On May 1, we're making a change to the SEMA Data Launch tier, and we think you'll like it. Launch is our free tier, available to all resellers. Up until now, that meant with limited access to our reseller tools for 30 days. The idea was to give new users a window to explore the... READ MORE
Until now, you could only see a brand's Data Quality Scorecard after they were already approved in your account. That just changed. For the first time, SEMA Data is opening scorecard visibility to all resellers — so you can see a brand's fitment coverage, content completeness, and... READ MORE
When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing...
SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
Solving a Major Industry Challenge ...
Understanding Bronze and Silver Data Scores — and What They Mean for Resellers
The SEMA Data Scorecard was created to measure the quality and completeness of product and technical data shared by manufacturers. While Gold and Platinum levels represent the highest standards of Data...
If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems.
We still see many of your datasets with only one image per p...
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Today's digital marketplace makes it easier for consumers to purchase our products from countless aftermarket dealers. While this is a definite plus for the distribution of our product, one of the negatives of this is that product information fed to consumers is not always accurate. By building and submitting our product and application data to the SEMA Data Coop for distribution, we have complete control over the product data that is supplied to jobbers and online dealers. This ensures that the product information and digital assets used by these resellers is uniform worldwide.
Hedman Performance Group
Manufacturers
SEMA Data Is Taking Over the “Tree House” at SEMA Show
This year, we're bringing more of the SEMA Data community together in one place: the SEMA Data “Tree House.”
Located in the SEMA Data Booth 20678, the Tree House will be home to our... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from Go Rhino, IAG Performance, Magnaflow, Roll N Lock, and Truck Covers USA!
Roll N Lock – E-Series XT - 22-26 Tundra 6'7" w/out Trail Special Edition Storage Boxes – Part No. 576E-XT... READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Nacho Lighting - Designs and builds innovative LED lighting for trucks, Jeeps, UTVs, and overland rigs, based in Arizona and backed by decades of off-road experience.
... READ MORE
A reminder that this year's SEMA Data User Meetup & Reseller Sessions Moving to the “Tree House” at SEMA Show
As planning continues for this year’s SEMA Show, we wanted to share an important update regarding the User Meetup, Awards presentation, and reseller... READ MORE
Resellers
SEMA Data Is Taking Over the “Tree House” at SEMA Show
This year, we're bringing more of the SEMA Data community together in one place: the SEMA Data “Tree House.”
Located in the SEMA Data Booth 20678, the Tree House will be home to our annua...
Featuring this month's SEMA Data Excellence level brands' products from Go Rhino, IAG Performance, Magnaflow, Roll N Lock, and Truck Covers USA!
Roll N Lock – E-Series XT - 22-26 Tundra 6'7" w/out Trail Special Edition Storage Boxes – Part No. 576E-XT ...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Nacho Lighting - Designs and builds innovative LED lighting for trucks, Jeeps, UTVs, and overland rigs, based in Arizona and backed by decades of off-road experience.
Romac...
A reminder that this year's SEMA Data User Meetup & Reseller Sessions Moving to the “Tree House” at SEMA Show
As planning continues for this year’s SEMA Show, we wanted to share an important update regarding the User Meetup, Awards presentation, and reseller e...