PartsHub by SEMA Data

Creating and managing exellent product data requires the collaboration of many key players, and a product information platform that invites collaboration.

The key to building great data is through the collaboration of many groups with each holding key aspects of a product or reflecting...

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Next Chapter of SEMA Data

With the name change comes a new chapter for SEMA Data and its role for the industry.

In the last few years, SEMA Data has moved beyond its early mission of serving as a basic storehouse and distribution point for manufacturers’ standardized product data. It has...

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SEMA Market Research - A Different Dataset

What's the current state of the specialty equipment industry? How much was spent on performance and accessory products last year, and where? 

What trends will affect your business? Whatever your business objectives may be, SEMA Market Research’s reports can h...

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Manufacturer Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, affordable product data management for any business, large or small

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Reseller Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members

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Resources

Call on our SDC teams to help you

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads.... READ MORE

Troubleshoot Failed Exports

If you are seeing that troublesome ‘Delivery Error’ message in the Status column of your Recent Activity page, review these key areas and take steps to resolve the connection issue so you can receive your data files. The issues are commonly Host, Authentication... READ MORE

Data Best Practices - Guide a consumer's journey to the shopping cart with product attributes. 

Attributes, the distinct characteristics of a product, guide shoppers through a online store to the selection of the product that meets his/her wants and... READ MORE

SDC Data Scorecard Updated

Use of data evolves. Data standards evolve. SDC is helping you keep up with the evolution.

As the business landscape shifts to online, the needs and use of data has changed. The Auto Care Association has released their updates to the PIES and ACES... READ MORE

We address a few of the more commonly asked questions.

Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...

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Want a little extra help building or updating your product data?

SEMA Data is here to help! With our Do-It-With-Me Data Service, we can assist with any step in the data management process, whether it be starting from scratch or refining existing content to improve data quality for...

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The term ‘keyword’ is broad and perplexing, there may still be misconceptions in the Aftermarket as to why they are, in fact, relevant in promoting and selling products. Let’s debunk the myth.

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SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we have undertaken this challenging project to create the defini...

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Manufacturers

PartsHub by SEMA Data

Creating and managing exellent product data requires the collaboration of many key players, and a product information platform that invites collaboration.

The key to building great data is through the collaboration of many groups with each holding key aspects of a product or... READ MORE

SEMA Data User Group Virtual Meetup

Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!

All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product... READ MORE

SEMA Data Excellence Brands Get Featured

You've worked hard to achieve SEMA Data Excellence status. Show the industry what you've got! 

Did you know that SEMA Data Excellence brands can get free exposure in SEMA News, SEMA eNews or SEMA Data eNews? That's right, monthly or weekly, your brand... READ MORE

SEMA Data Live Chat on PartsHub

Don't get stuck, get help! 

PartsHub is a user-friendly, and collaborative product cataloging solution that became part of SEMA Data's suite of services. Since its introduction late last year, almost 100 brands are managing their product experience and... READ MORE

Resellers

SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from BBK, CargoGlide, and FIA! 

Fia Bug Screen for 2008-2014 E-150/E-250; 2008-2021 E-350 Super Duty/E-450 Super Duty – Part No. GS902-16 
Fia GS900 Series - Custom Fit Bug...

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SEMA Data User Group Virtual Meetup

Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!

All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product walkt...

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SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from FAST, FIA, and Light-N-Carry! 

LSXHR 103mm Intake Manifold for GM LS Cathedral Port Engines - Part No. 146303
The FAST LSXHR 103mm Intake Manifold is ideal for generating max...

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New Brands from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • IAG Performance - Offers a complete line of EJ and FA series Subaru short blocks for the WRX and STI. Built in staged configurations to suit the needs of daily driv...
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SDC is a tool that MAHLE Motorsport uses everyday to communicate with our vendors and customers.  When questions or issues arise the team at SDC has always had the answers we needed quickly, and in 2019 they were instrumental in improving our data that vendors received.

MAHLE Motorsport