Call on our SDC teams to help you

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads. Al...

READ MORE
SEMA Data Excellence at the SEMA Show

This is the last week to qualify for the SEMA Data Excellence program at the SEMA Show! 

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and b...

READ MORE
SEMA Data User Group Virtual Meetup

Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!

All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product walkt...

READ MORE

Manufacturer Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, affordable product data management for any business, large or small

Learn More

Reseller Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members

Learn More

Resources

Call on our SDC teams to help you

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads.... READ MORE

Troubleshoot Failed Exports

If you are seeing that troublesome ‘Delivery Error’ message in the Status column of your Recent Activity page, review these key areas and take steps to resolve the connection issue so you can receive your data files. The issues are commonly Host, Authentication... READ MORE

Data Best Practices - Guide a consumer's journey to the shopping cart with product attributes. 

Attributes, the distinct characteristics of a product, guide shoppers through a online store to the selection of the product that meets his/her wants and... READ MORE

SDC Data Scorecard Updated

Use of data evolves. Data standards evolve. SDC is helping you keep up with the evolution.

As the business landscape shifts to online, the needs and use of data has changed. The Auto Care Association has released their updates to the PIES and ACES... READ MORE

We address a few of the more commonly asked questions.

Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...

READ MORE

Want a little extra help building or updating your product data?

SEMA Data is here to help! With our Do-It-With-Me Data Service, we can assist with any step in the data management process, whether it be starting from scratch or refining existing content to improve data quality for...

READ MORE

The term ‘keyword’ is broad and perplexing, there may still be misconceptions in the Aftermarket as to why they are, in fact, relevant in promoting and selling products. Let’s debunk the myth.

READ MORE

SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we have undertaken this challenging project to create the defini...

READ MORE

Manufacturers

SEMA Data Excellence Brands Get Featured

You've worked hard to achieve SEMA Data Excellence status. Show the industry what you've got! 

Did you know that SEMA Data Excellence brands can get free exposure in SEMA News, SEMA eNews or SEMA Data eNews? That's right, monthly or weekly, your brand... READ MORE

SEMA Data Live Chat on PartsHub

Don't get stuck, get help! 

PartsHub is a user-friendly, and collaborative product cataloging solution that became part of SEMA Data's suite of services. Since its introduction late last year, almost 100 brands are managing their product experience and... READ MORE

Faces of SDC Data Excellence

Congratulations to all our Data Excellence Award recipients!

Last year, SEMA Data released a new data scorecard for our manufacturer members that was more closely aligned with the needs of the reseller community -- buyers and sellers of specialty products. At SEMA360, we... READ MORE

Amplify Your Brand with SEMA Data

It's tempting to silo the product data you have in SEMA Data as separate from your marketing and sales efforts, but don't do it.

Use SEMA Data's reseller reach to amplify your brand. We have the largest and most active network of resellers, all eager... READ MORE

Resellers

SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from FAST, FIA, and Light-N-Carry! 

LSXHR 103mm Intake Manifold for GM LS Cathedral Port Engines - Part No. 146303
The FAST LSXHR 103mm Intake Manifold is ideal for generating max...

READ MORE
New Brands from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • IAG Performance - Offers a complete line of EJ and FA series Subaru short blocks for the WRX and STI. Built in staged configurations to suit the needs of daily driv...
READ MORE
SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from FAST, FIA, and Light-N-Carry! 

LSXHR 103mm Intake Manifold for GM LS Cathedral Port Engines - Part No. 146303
The FAST LSXHR 103mm Intake Manifold is ideal for generating max...

READ MORE
New Brands from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Autel - Manufacturer of TPMS series for automotive tire pressure monitoring systems and ADAS series for automotive intelligent assisted driving systems.
  • BOO...
READ MORE

One of our most important objectives for 2017 was to be more aggressive in making sure we looked at all avenues to promote our products in front of both current and new customers. SDC has taken a typically tedious and frustrating process and made it very simple. I work with a diverse group of industry data companies and SDC by far has the whole process perfected. I was pleasantly surprised at how fast the project moved and how good the end results were. The staff is always quick to respond to any concerns and they genuinely want you to succeed.

Melling Engine Parts / Melling Performance