The Hidden Cost Inside Your Catalog Data
As aftermarket catalogs continue to grow in complexity, two data quality issues continue to create major downstream problems for manufacturers, resellers, and consumers alike: fitment conflicts and overmapping.
To help brands address these...
On May 1, we're making a change to the SEMA Data Launch tier, and we think you'll like it. Launch is our free tier, available to all resellers. Up until now, that meant with limited access to our reseller tools for 30 days. The idea was to give new users a window to explore the platf...
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Featuring this month's SEMA Data Excellence level brands' products from IAG Performance, King Engine Bearings, Mishimoto, and Vision X!
Mishimoto Intercooler Kit, Black/Black, fits Toyota GR Corolla 2023+ – Part No. MMINT-GRC-23KBKBK
Unleash the full poten...
Manufacturer Information
MANUFACTURERS, IMPORTERS, BRAND OWNERS
Complete, flexible and affordable product data management, and comprehensive tools and services to help you going fast
Reseller Information
DISTRIBUTORS, RETAILERS, eCOMMERCE
Access the largest source of product data in the specialty automotive industry along with tools and services to get you up and running
Resources
On May 1, we're making a change to the SEMA Data Launch tier, and we think you'll like it. Launch is our free tier, available to all resellers. Up until now, that meant with limited access to our reseller tools for 30 days. The idea was to give new users a window to explore the... READ MORE
Until now, you could only see a brand's Data Quality Scorecard after they were already approved in your account. That just changed. For the first time, SEMA Data is opening scorecard visibility to all resellers — so you can see a brand's fitment coverage, content completeness, and... READ MORE
Yes, yes we can. And here's what that means for your brand. SEMA Data is more than a data feed - it's your catalog platform, your PIM, your distribution engine, and your data quality benchmark, all in one place. Build it yourself or let our team do it with you. Either way, you... READ MORE
Ask the Experts Is Back This February
SEMA Data’s popular Ask the Experts sessions are returning, starting this February, bringing manufacturers and resellers direct access to the people behind the data, tools, and standards that power the industry.
These live... READ MORE
Understanding Bronze and Silver Data Scores — and What They Mean for Resellers
The SEMA Data Scorecard was created to measure the quality and completeness of product and technical data shared by manufacturers. While Gold and Platinum levels represent the highest standards of Data...
When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing...
SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
Solving a Major Industry Challenge
This...
If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems.
We still see many of your datasets with only one image per p...
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Here at Superlift we take our data very seriously because we know how important the right information is in the hands of our customers. SEMA Data has provided a central location for dealers large and small to get the correct data in the format they need and quickly. We are glad to have been part of SEMA Data from the beginning and will do what we can get more partners and dealers involved. Taking over as Director of Marketing, I want to make sure to continue our efforts with the SEMA Data and provide our customers and dealers with the right data when they need it.
Superlift
Manufacturers
Recognition at this year's 2026 SEMA Show starts long before the lights come on in Las Vegas.
Manufacturers and brands that achieve Gold or Platinum status in the SEMA Data Scorecard by August 1 — and maintain that level through the end of October — will be... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from IAG Performance, King Engine Bearings, Mishimoto, and Vision X!
Mishimoto Intercooler Kit, Black/Black, fits Toyota GR Corolla 2023+ – Part No. MMINT-GRC-23KBKBK
Unleash the full... READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
ProCharger - Engineers industry-leading supercharger systems for Mustang, Camaro, Challenger, Corvette, F-150, and more. American-made in Kansas since 1993, delivering massive horsepower... READ MORE
Yes, yes we can. And here's what that means for your brand. SEMA Data is more than a data feed - it's your catalog platform, your PIM, your distribution engine, and your data quality benchmark, all in one place. Build it yourself or let our team do it with you. Either way, you... READ MORE
Resellers
On May 1, we're making a change to the SEMA Data Launch tier, and we think you'll like it. Launch is our free tier, available to all resellers. Up until now, that meant with limited access to our reseller tools for 30 days. The idea was to give new users a window to explore the platf...
READ MOREFeaturing this month's SEMA Data Excellence level brands' products from IAG Performance, King Engine Bearings, Mishimoto, and Vision X!
Mishimoto Intercooler Kit, Black/Black, fits Toyota GR Corolla 2023+ – Part No. MMINT-GRC-23KBKBK
Unleash the full poten...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
ProCharger - Engineers industry-leading supercharger systems for Mustang, Camaro, Challenger, Corvette, F-150, and more. American-made in Kansas since 1993, delivering massive horsepower...
Until now, you could only see a brand's Data Quality Scorecard after they were already approved in your account. That just changed. For the first time, SEMA Data is opening scorecard visibility to all resellers — so you can see a brand's fitment coverage, content completeness, and i...
READ MORE