In the last 45 days, 251 brands have updated their product data in SEMA Data. How many of those are your approved brands?
Product data is not static. Brands are constantly updating applications, attributes, descriptions, images, and other key product details. When resellers are connected to current data, they are in a better...
Get Your Stores Listed Now in SEMA Connected!
Be part of the connection.
Buyers use SEMA Connected to discover products and identify sources. Listing your locations helps put your business in that path and makes it easier for buyers to find your shops and services when they’re looking for where to go next.
Build Reseller Confidence with SEMA Data Excellence.
When manufacturers invest in better product data, the market responds. SEMA Data Excellence is not just a milestone. It is a visible achievement that gives resellers greater confidence from specialty stores like Summit Racing and JEGS to major chain stores like AutoZone and O...
Understanding Bronze and Silver Data Scores — and What They Mean for Resellers
The SEMA Data Scorecard was created to measure the quality and completeness of product and technical data shared by manufacturers. While Gold and Platinum levels represent the highest standards of Data Excellence, Bronze and Silver scores provide...
Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, PowerTrax, QA1, Rally Armor, and Ridler!
Rally Armor 2024-26 Toyota Tacoma - Black Mud Flap/Red Logo – Part No. MF114-UR-BLK-RD
Crafted from premium polyurethane, these UR (as in "you are") mud flaps have been...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Corsa - Engineers premium stainless-steel exhaust systems and air intakes for Corvette, Mustang, Camaro, RAM and F-150. American-made in Ohio and trusted for over 25 years
A Platform Designed for Brand Presence
SEMA Connected is SEMA’s online brand and product showcase for the specialty automotive industry.
SEMA Connected provides manufacturers with a curated environment to present their brands and products using trusted SEMA Data, ensuring accuracy, consistency, and credibility across...
When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing content. Retailers rely on that data to populate...
Ask the Experts Is Back This February
SEMA Data’s popular Ask the Experts sessions are returning, starting this February, bringing manufacturers and resellers direct access to the people behind the data, tools, and standards that power the industry.
These live sessions are designed to be practical, not...
Closing the Inventory Gap
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins!
SEMA Data now makes it easy for manufacturers to send inventory data and for...
