SEMA Data Excellence Award recipients will be featured at the 2025 SEMA Show! 

This year, for those who achieve Data Excellence, we have new featured placements for those who achieve Platinum which will be featured even after the Show! 

Manufacturers whose data scores Gold or...

Two more filter options for even more efficient data exports! 
We've added two new filter options to data exports, Fuel Type and Vehicle Type, to the existing three filter options, Subcategory, Make, and Model.

This powerful feature makes it easier than ever to tailor your data exports, and ensures you get only the...

Over the last year that we've held our monthly Ask the Experts sessions, there's one question that seems to surface during the open Q&A portion of each session: "If we had limited time or resources to dedicate to our product catalog, where can we concentrate our efforts to help sell more?" 

Of...

Featuring this month's SEMA Data Excellence level brands' products from MBRP, Oracle, and Powertrax! 

MBRP Exhaust Pipe;Turbo Up Ford Dual AL - Part No. FAL2313
If one thing is for certain it's that the Ford 6.0L factory Y-Pipe will fail at some point during the vehicle's service.  Well have we got good...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Worksport - Manufactures innovative, low-profile tonneau covers and solutions for your truck, made in America and easy to install
Voxx Wheels - Offers stylish, high-quality alloy wheels for cars, trucks, and...

SEMA Can Help — at No Cost to You! 

SEMA, in partnership with the U.S. Department of Commerce’s International Trade Administration (ITA), is offering a unique opportunity to help U.S. manufacturers like you find international customers and distributors — at no cost to your company. 

Whether you're new...

Featuring this month's SEMA Data Excellence level brands' products from Derale, N-Fab, and TrailFX! 

N-Fab Stainless Steel Cab Length Podium Steps – 07-18 Jeep JK - Part No. HPJ0764-SS 
Patented N-FAB hoop step design featuring an all-new expanded and enclosed sure-grip step plate. With a 3 in. main tube...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Voxx Wheel - Offers stylish, high-quality alloy wheels for cars, trucks, and SUVs—designed in the USA and trusted since 1995 

In the last 45 days, 206 of the brands available in the SEMA Data program has updated their product information! How many of those are your approved brands? 

We understand that is a lot to keep up with. That's why we make that information readily available to you within SEMA Data Central (previously referred to as PIMS)....

After just a month, we are seeing great adoption of the expanded Data Subscription Program Features. 

SEMA Data launched a refreshed and more flexible Data Subscription Program tailored to support the growing demands of resellers and service providers in the automotive aftermarket. With record-setting platform usage and a surge in...