When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing content. Retailers rely on that data to populate...
In the automotive aftermarket, many companies receive recognition. SEMA Data is one of the few organizations that creates it.
The SEMA Data Excellence Awards exist because raising the standard for product data requires more than a mandate. It requires a measurable benchmark — something manufacturers can work toward,...
In the last 45 days, 244 brands — 74 are Data Excellence — have updated their product data in SEMA Data. How many of those are your approved brands?
Product data is not static. Brands are constantly updating applications, attributes, descriptions, images, and other key product details. When resellers are connected to...
Featuring this month's SEMA Data Excellence level brands' products from ACT, AMP Tires, Borgeson, MBRP, and Oracle Lighting!
ACT - 10.5” Mod-Twin for 2024-2026 Ford Mustang GT – Part Nos. T1SS-F17
Engineered for 5.0L V8 -powered performance, the ACT 10.5” Mod-Twin delivers race-proven torque...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Classic Revolution - Develops innovative electronics, dash upgrades, and interior solutions that bring modern technology to classic Chevy and GMC trucks while preserving their timeless style.
SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.
Solving a Major Industry Challenge
This partnership directly addresses a key...
SEMA Data User Meetup & Reseller Sessions Moving to the “Tree House” at SEMA Show
As planning continues for this year’s SEMA Show, we wanted to share an important update regarding the User Meetup, Awards presentation, and reseller education sessions.
For manufacturers and brands attending SEMA Show,...
Featuring this month's SEMA Data Excellence level brands' products from ICI, MGP Connecting Rods, Pacbrake, and Speedtech Performance!
Pacbrake ALPHA HD PRO for 1996-2026 GMC Savanna/Chevy Express 2500/3500 & 1996 G3500/GM30 Vans – Part No. HP10684-J
Designed for durability and performance, the ALPHA HD PROTM...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Bed Wood & Parts - Manufactures premium wood bed kits, trim, and restoration components for classic Chevy, Ford, and Dodge trucks. American-made craftsmanship trusted by restorers since 1976.
The Hidden Cost Inside Your Catalog Data
As aftermarket catalogs continue to grow in complexity, two data quality issues continue to create major downstream problems for manufacturers, resellers, and consumers alike: fitment conflicts and overmapping.
To help brands address these growing challenges, SEMA Data now offers Fitment...
