What Happened at the Users Meetup?

SEMA Data unveiled major upgrades to PIMS, PartsHub, digital assets, including Inventory Feeds and Single-Segment data updates. We also introduced True View Audit by Bridge Below for automated catalog and retail websites accuracy checks. And...

True View Audit with SEMA Data

New Partnership Announcement: True View Audit + SEMA Data 

We’re excited to share a new partnership that solves one of the industry’s biggest headaches: finding out what actually happens to your product data once it leaves our systems.

Introducing Bridge Bel...

Data Excellence Sure Looks Good!

Congratulations to all our 2025 SEMA Data Excellence Award recipients! 

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from BBK Performance, BOLT, QA1, and Raxiom! 
Raxiom Super White LED Halo Projector Headlights; Black Housing; Clear Lens – Part No. S112717 
If you prefer to cruise the road at night, then y...

Let's Meet at the SEMA Show!

The SEMA Data team team will be at the usual hangouts and excited to meet with you! 

On Monday, we're holding an open session for our Users Group AND anyone who is interested in finding out what SEMA Data has in store for at the Show and in 2026!

Date: Monday, November 3...

Did you know about Merchandiser Load Sheets in PIMS?

SEMA Data has pre-set Merchandiser Load Sheets! 
For many years we've had over a dozen Merchandiser Load Sheet templates for you to export your product data in ready-to-use formats. These load sheets help you not only to upload your product content for resellers to review new o...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from HPS Performance, Mayhem Wheels, Superwinch, and US Powertrain! 
HPS Performance Air Intake Kit With Heat Shield Polished – Part No. 827-682P
Engineered for peak performance and lasting durability,...

Elevate Your eCommerce

SEMA Data has partnered with Admark Automotive to deliver a turnkey eCommerce platform built for both B2C and B2B, providing the tools you need to maximize the extensive product content provided by SEMA Data to sell faster and smarter.

Solving a Major Industry Challenge
This...

Showcase Your Brand on SEMA Connected

SEMA Data is excited to introduce SEMA Connected — the Online Hub for Specialty Automotive. 

Like a digital SEMA Show open year-round, SEMA Connected lets you explore products by specialty area just like you would at the SEMA Show. By centralizing product discovery and research,...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Fluidampr, Leed Brakes, Titan Fuel Tanks, and Westin! 

Titan Fuel Tanks - 2017-2026 Ford Crew Cab, Short Bed Power Stroke Diesel Fuel Tank, GEN 7 - Part No. 7020217 
We could advertise a larg...

Showcase Your Store on SEMA Connected

Resellers, this is a value-added service just for you! 

What is SEMA Connected? It's the Hub for Specialty Automotive.
SEMA Data is excited to introduce SEMA Connected! Like a digital trade show open year-round, SEMA Connected is where the industry comes together...

And the Data Excellence Award goes to...

Congratulations and thank you to all those who stepped up and worked hard to provide the best data for the industry!
“The SEMA Data Excellence Awards recognize and reward manufacturers who invest in delivering the most complete, accurate, and trusted product and technical dat...

Save the Date - Monday, Nov 3, 2025

Mark your calendars for this year's In-Person Group Meetup at the SEMA Show! This is your chance to connect with industry experts, network with peers, and preview new program initiatives for better automotive content.

Date: Monday, November 3, 2025
Time: 3:00 pm PST...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Derale, Oracle Lighting, Rugged Liner, and TrailFX!
Rugged Liner - UR BL 19-25GM6'7 - Part No. C67U19
Rugged Liner truck bedliners have been quality tested against the competition to prove that our...

Data Excellence Deadline This Friday Aug 1

One week left to qualify for Data Excellence and be recognized at this year's SEMA and PRI Shows! 
The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you to create product content that drives results. Manufacturers who achieve Gold or Platinum...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from DEI Design Engineering, IAG Performance, and Mayhem from The Wheel Group! 

DEI 902469 2020-Up Polaris Slingshot SL LE Heat Control Complete Kit – Part No. 902469
Polaris redefined the powers...

More Export Filter Options Added!

Two more filter options for even more efficient data exports! 
We've added two new filter options to data exports, Fuel Type and Vehicle Type, to the existing three filter options, Subcategory, Make, and Model.

This powerful feature makes it easier than ever to tailor your dat...

Ask the Experts Series - It's going to be a good one!

Over the last year that we've held our monthly Ask the Experts sessions, there's one question that seems to surface during the open Q&A portion of each session: "If we had limited time or resources to dedicate to our product catalog, where can we concentrate ou...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from MBRP, Oracle, and Powertrax! 

MBRP Exhaust Pipe;Turbo Up Ford Dual AL - Part No. FAL2313
If one thing is for certain it's that the Ford 6.0L factory Y-Pipe will fail at some point during the v...

Want to Grow International Sales?

SEMA Can Help — at No Cost to You! 

SEMA, in partnership with the U.S. Department of Commerce’s International Trade Administration (ITA), is offering a unique opportunity to help U.S. manufacturers like you find international customers and distributors — at no cost to...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Derale, N-Fab, and TrailFX! 

N-Fab Stainless Steel Cab Length Podium Steps – 07-18 Jeep JK - Part No. HPJ0764-SS 
Patented N-FAB hoop step design featuring an all-new expanded and enclosed s...

Great Adoption and Feedback of the New Subscription Plans

After just a month, we are seeing great adoption of the expanded Data Subscription Program Features. 

SEMA Data launched a refreshed and more flexible Data Subscription Program tailored to support the growing demands of resellers and service providers in the automotive aftermarket. Wit...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from BOLT, ENEOS, Hushmat, Pacbrake, and TrailFX! 

TrailFX A6 Series Running Board, With 6-1/2 Inch Wide Step Area, Powder Coated, Titanium Black, Aluminum, with Welded End Caps/ Hardware and Brackets, Rocker Pa...

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Clutch Masters - Manufactures high performance clutches and flywheels for street and track, trusted by racers and tuners for over 40 years
Scott Performance - Biuilds...

New Data Subscription Plans THIS Week!

The Data Subscription program available from SEMA Data is getting some new features and new subscription plans for you rolling out this week!

We truly appreciate the participation of our reseller community and continue striving to bringing value to you with the subscription program. In the...

Filtered Exports Available This Week

Get ready to experience smarter, more efficient data exports! 
We’re excited to announce a powerful new feature launching this week exclusively for our Turbo and Mach data subscribers — Export Filtering! This new functionality makes it easier than ever to tailor your data ex...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Husky Towing, ST Suspension, and TrailFX! 

ST Suspensions XTA Plus 3 Coilover Kit - 2018+ Ford Mustang (S-550); with electronics dampers - Part No. 1820230880 
he XTA plus 3 coilover kit give...

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
 - Circuit Board Medics - Restores and refurbishes automotive, appliance, and industrial circuit boards, providing cost-effective, reliable repair solutions
 - Magnum...

Ask the Experts Series - What to Know About the Item Segment

This Friday, February 28 at 10:00am PST, is your chance to get training and your questions answered by the SEMA Data Team!

This month, along with your questions, we will be doing a deep dive into the PIES Item Segment. This powerful section of your dataset simplifies catalog management...

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Affordable Offroad - Manufactures rugged, American-made off-road armor and accessories for Jeeps, trucks, and SUVs. Built tough since 2018!
Massive Speed System - Engineers...

Data Excellence Sure Looks Good!

Congratulations to all our 2024 SEMA Data Excellence Award recipients! 
One of the best experiences for the SEMA Data Team is to recognize all our dedicated and enthusiastic SEMA Data Excellence recipients each year at the SEMA Show in Las Vegas. Awarded during our annual in-person...

Resellers, a New Feature Added for You!

Attention Resellers and Data Receivers! We've added a new feature just for you! 
Did you know that in the Product Information Exchange Standard (PIES) that along with common Retail and MAP price types, there are over 15 other price types?
For the SEMA Data Scorecard, we sc...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, CSF Cooling, Husky Towing, MTS Technic, and Retrax! 

MTS Technik Coilover Suspension Street 06-14 BMW 2 Convertible (F23) - Part No. MTSGWBM24
MTS Technik Coilover Suspension - th...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Camburg, GFB Go Fast Bits, Pacer Performance, QA1, and TI Automotive! 
QA1 R356-170N Four Link Kit with Narrowed 9in., 67-69 GM F Body, MOD Series – Part No. R356-170N
Product Overview QA1...

Got Product Data Questions? Come see us at PRI Show

You got questions (about product data)? We got the team to help! 

We will be holding regular Ask the Experts sessions at the SEMA Data Booth #2108 at the PRI Show! No registration required, just stop by at 11am each day of the show! We were asked last year about education sessions...

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
AquaPro - Has everything for your RV needs for effective water management, from water pumps to regulators, hoses, valves and more!
Arcon - Offers a full line of electrical and l...

Live Ask the Experts in SEMA Data Booth

You got questions (about product data)? We got the team to help! 

We will be holding regular Ask the Experts sessions in the SEMA Data Treehouse (Booth #20678) in Central Hall twice a day -- no registration required! We were asked last year about education sessions for product dat...

Users Group Meetup hosts Jason Lancaster from Spork!

This year, we are excited to have Jason Lancaster, President and Founder of Spork Marketing, join us to share with you his insights and strategies for eCommerce and onlnie success. Whether you're looking to grow your brand and reach in the market or looking for innovative approaches to the in...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Bilstein, Borgeson, Diode Dynamics, IAG Performance, and LEED Brakes! 

Diode Dynamics - Jeep JK SS5 CrossLink Bumper Lightbar Kit, Pro Combo – Part No. DD7275 
Diode Dynamics is a manufactur...

Live Sessions at the SEMA Show

This year, we will be holding regular education sessions in the SEMA Data Treehouse (Booth #20678) in Central Hall! 

We were asked last year about education sessions for product data/content, what to look for, strategies to meet customer requirements, what's important for eCommerce...

Last Ask the Experts Session for the Year

With the SEMA Show and PRI Show coming up and as the team prepares for these events, tomorrow's Ask the Experts session (Friday, Sept 27 at 10am PDT) will be the last one for this year. We will kick them back up again in the new year! 

Topics we have covered since we launched this...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Blue Ox, Camburg, ICI, and SpeedFX! 

ICI Front Bumper; 2017 - 2022 Ford Superduty F250/F350/F450/F550; Alumilite Series; aftermarket aluminum winch ready truck bumper - Part No. AL-FBM12FDN-RT
ICI...

Save the Date - Monday, Nov 4, 2024

SEMA Data In-Person Users Group Meetup at the SEMA Show! 

Mark your calendars for an exciting and informative event at the SEMA Show—our SEMA Data In-Person Users Group Meetup! This is your chance to connect with industry experts, network with peers, and dive deep into the world...

Have You Used the New Help Desk Portal?

We are always looking for ways to make your experience easier, better, quicker... excellent-er. 

With that, the SEMA Data Portal will provide you with the opportunity to submit Help Desk items as well as product data requests. Through the portal you can see live updates to your ca...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Boostline, Derale Performance, SpeedFX, and Timbren SES!

Boostline Chevrolet, LS, 6.125 in. Length, Connecting Rod - Part No. LS6125-927S
BoostLine connecting rods are designed and built for the stress...

SEMA Data Excellence Award Recipients

Congratulations and thank you to all those who stepped up and worked hard to provide the best data for the industry! 

Every year we recognize those brands who dedicate themselves to delivering the most comprehensive product content for the retailers and resellers in the SEMA...

New Brands Available for Download

Get your fresh, hot data files today! We have 8 new brands live this month -- and for almost every interest! You'll find products for racing, off-road, interior, audio, trucks, SUVs, and UTVs. Log in to view and download what these brands have to offer!

July's Ask the Experts Session Recap

Thank you to all who attended the monthly Ask the Experts session on July 26! 

You may not know that the sessions are held on the LAST FRIDAY of each month. The sessions are free to attend. Feel free to...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, Blue Ox, CSF Radiators, and Form Lighting!

SwayPro, Weight Distributing System, 350 lb. Tongue Weight Capacity, For Use with Clamp On Bracket – Part No. BXW350
With 4 integrated...

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Total Seal Piston Rings - Specializes in high-performance piston rings for a wide range of applications, from racing engines to industrial machinery. Known for their innovative Gaple...

SEMA Data Excellence Contenders

REMINDER: The August 1 Data Excellence Awards deadline is fast approaching! 
Please reach out to the SEMA Data Team to get a status and help on how to improve your standing if needed.

The following brands worked with our SEMA Data Team and achieved PLATINUM Data Excellence st...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, KW, LEED Brakes, and Timbren! 

LEED Brakes 8 inch dual power booster, 1-1/8 inch bore master adjustable valve (Zinc) - Part No. 1M105
New 8" Dual Diaphragm zinc plated power...

Virtual Users Group Meetup on June 19

We're excited for this year's Virtual Users Group Meetup. 

All SEMA Data manufacturer or reseller members are invited to attend the Meetup on Wednesday, June 19 from 9am to 12pm PDT.

Be sure to save the date and look for the registration email in the n...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from ACT, Fox Factory, Gate King, and Oracle Lighting!

ACT XACT Flywheel Prolite - Part No. 600360
600360 is a Prolite flywheel, which is ACT's lighter flywheel offering with lowest inertia. Prolite fly...

SEMA Data WooCommerce Plugin and API News

This is a broad bulletin and follow up to the in-system notifications and emails we sent out earlier this year.

SEMA Data Excellence Contenders

The following brands worked with our SEMA Data Team and achieved PLATINUM Data Excellence status! We want to feature all those who are stepping up and working hard to provide the best data for the industry and towards achieving the SEMA Data Excellence Award deadline in July 2024!

SEMA...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Borgeson, CSF Radiators, KW, and LEED Brakes! 

CSF Cooling BMW S54 Swap E36 High-Performance All-Aluminum Radiator – Part No. 7211
CSF's industry-leading reputation and deep knowledge of...

Monthly Ask the Experts Series

Though we do our best to communicate to you the latest updates and what-to-expect in our eNews and in the Users Group meetings, it could be months between when we announce it and when you are ready to make use of it. 

For instance, 3 new features are going live this and next week with...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, Go Fast Bits, Injen, LEED Brakes, and Rigid! 

Advanced Clutch Technology (ACT) releases a full range of 10.5” Mod-Twin Style Clutch Kits for the 2018-2023 Ford Mustang GT
Ford Mu...

SEMA Data Scorecard v3 - LIVE ON FEB 1

"It's time," Gigi Ho, VP of Tech, Data and Strategic Initiatives, declared.

"Product data has become the lifeblood of commerce and the Scorecard is intended to guide and coach everyone to continuously improve the product data we make available for the industry....

Free and Premium Plugin Features Rolled Out

As presented during the SEMA Data Users Group Meetup at the SEMA Show, we've been busy expanding the features and functions of the plugins for Shopify, BigCommerce and WooCommerce.

Many of the features have been rolled out as part of the Data Subscription program so that any reseller ut...

Reflecting on a Remarkable Year Together and Wishing You Joyous Holidays!

As the new year approaches, I can't help but reflect on the incredible journey we've had this past year. Your unwavering support and active engagement have been instrumental in our shared successes, and I am truly grateful for your partnership.

Your valuable feedback has been the dr...

SEMA Data Holiday Hours Reminder

Please be advised that the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one.

We will be closed from Friday, December 22, through Monday, January 1, but will have some staff chec...

SEMA Data Scorecard v3 - Setting New Excellence Standards

As the attendees joined the Meetup this year, there was definitely a sense of excitement and whiffs of concern for what would be covered, in particular, the new set of requirements that promised to raise the bar on attaining the SEMA Data Excellence status. 

Data Subscribers Getting New Service Update

Starting this Nov 29, 2023, all SEMA Data Subscribers will receive an emailed report that summarizes the data updates and changes for your approved brands. You will see:

• Which brands have new parts so you can target which datasets to update with new products
• Which changed...

Let's Meet at the PRI Show!

Will we see you? We are back in the Green Hall at Booth #2108! 

Technology and data trends are always evolving and we are evolving with it to help provide quality data based on the needs, research, and feedback from the industry. Be sure to set a meeting with the SEMA Data Team to...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Borla, Husky Liners, Old Man Emu, Rigid, and ST Suspension! 

ST Suspensions ST X Coilover Kit - 97-02 Audi A8 (D2-4D) Sedan 2WD+Quattro / S8 (D2-4D)  – Part No. 13210024 
The ST X...

SEMA Data Excellence at the 2023 SEMA Show

We are looking forward to presenting the SEMA Data Excellence Awards to all the recipients exhibiting this year! 

There are over 110 Data Excellence brands that are exhibiting and will be recognized at the SEMA Show this year. We look forward to personally handing out the Awards a...

Let's Meet at The Show!

Will we see you? We are back in the "Treehouse" at Booth #20678, upstairs in Central Hall!

Technology and data trends are always evolving and we are evolving with it to help provide quality data based on the needs, research, and feedback from the market. Be sure to...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, Icon Vehicle Dynamics, Pareto Point, Speedmaster, and Top Street Performance! 

Top Street Performance High-Flow Fuel Injectors; LS1/LS2/LS6/5.0L Coyote TSP Velocity; 80 lbs/hr –...

62 Days to SEMA Show!

And it's never too early to plan your schedule. 

Be sure to set a meeting with the SEMA Data Team to review your program with us and discover what more you can do with your access. Use the link below to book your appointment! 

Congratulations to 2023 SEMA Data Excellence Recipients

We are looking forward to presenting the SEMA Data Excellence Award at the 2023 SEMA Show! 

This year, there are 138 brands recognized with Data Excellence. We look forward to personally handing out the Awards at the Users Group Meeting on Monday, October 30, at...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Armordillo, Backrack, BD Diesel, DU-HA, and Leed Brakes! 

Backrack Short Headache Rack; 20-22 Silverado/Sierra HD – Part No. 15022 
Back Rack Cab Guard by BackRack(TM). BackRack's c...

Selling on Amazon? Here's tips for your listing

For businesses looking to capitalize on Amazon's 200+ million Prime members' attention and behemoth product search dominance, ensuring your product listing is optimized as much as possible is one of the key strategies for success. 

Here are some tips for your pro...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Baja Designs, Bully Dog, CamLocker, COMP, Fox Factory, and IAG Performance! 

IAG I-Line Para-Hex Style Front Grille Gloss Black with Lights 2021+ Ford Bronco – Part No. IAG-BDY-F...

New Reseller Data Subscription Service

We have some exciting news to share with you! The new data subscription service will begin on July 10, 2023. However, the Subscriptions page will be live today to give you time to set up your s...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Air Lift, Injen, QA1, and Truck Covers USA!

Injen EVOLUTION Cold Air Intake System for 2012-2016 BMW 3 Series  – Part No. EVO1103
Injen is proud to introduce the all new Evolutio...

SEMA Data Virtual Meetup Recap

Thank you to our attendees, and if you couldn't make it, here's a quick recap with a special link! 

We recently had an incredible meeting and wanted to share a quick summary of what transpired, so those who couldn't attend can catch up.

The kickoff pr...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Black Horse, Borla, Diode Dynamics, and Fia!

Black Horse Off Road Armour Tubular Light Duty Front Bumper Matte Black Steel – Part No. AFB-FB22LD
Welcome to the Black Horse A...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Go Rhino, Oracle Lighting and Tonno Pro! 

ORACLE Lighting OculusTM 7" Switchback Bi-LED Projector Headlights for Jeep Wrangler JK - Black – Part No. 5876-023...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from AutoMeter, CSF Cooling, Leed Brakes, and Old Man Emu! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hitch perfect f...

How the Digital Product Content Game Has Changed

... and How Brands Should Respond 

In the last decade the online sales channel for automotive parts and accessories in the U.S., or eCommerce, has grown from a few billion dollars in annual sales to over $30 billion in 2022. In that same period the industry adoption of...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Auto Ventshade, Injen, KW, TI Automotive, Vision X Lighting, and Whiteline! 

Auto VentShade Side Window Deflector – Part No. 14202
AVS Ventshade is the original AVS pro...

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

• Haltech - manufacturers of cutting-edge engine management technology to deliver optimal performance output

Growing to Your Needs and the Industry's

We understand as our industry evolves and grows, so do your needs. 

SEMA Data has also evolved over the last few years. From its start as a product data storehouse, we now offer a full suite of services including: 

• Do-It-With-Me data cataloging services with indust...

Market Research That Matters

What's the current state of the specialty equipment industry? How much was spent on performance and accessory products last year, and where? 

What trends will affect your business? Whatever your business objectives may be, SEMA Market Research’s reports can help connect you w...

New Dev Team Support Policy for eCom Plugins

The SEMA Data eCommerce plugins for Shopify, BigCommerce and WooCoomerce has over 1200 downloads since their launch last year.

And in that same time, those eCommerce platforms have gone through updates, design companies have released new store templates, and other app developers have layere...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Baja Designs, Camlocker, CARR, CSF Cooling, DU-HA, and Fluidampr! 

CSF Cooling 94-99 Ferrari F355 High-Performance All-Aluminum Radiator (RH) – Part No. 7205
When initi...

The Year End Wrap Up

As the year comes to an end, I wanted to share some thoughts on the year and share what lies ahead.

SEMA Data has continued to grow in almost every way. More members, both manufacturers and resellers alike, as well as our database, systems and team. And we've got more in...

Featured Products from Data Excellence Brands - Part One

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Auto Meter, Fluidampr, Hedman Hedders, Ksport and Vibrant Performance! 

mpower 5ORV Interior Lightbar, 10 Module, Full 1-Piece, 12 LEDs, Dual Color Amber/White, for Jeep Wrangler...

Featured Products from Data Excellence Brands - Part Deux

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Auto Meter, Backrack, BD Diesel, KC HiLites and mpower! 

mpower 5ORV Interior Lightbar, 10 Module, Full 1-Piece, 12 LEDs, Dual Color Amber/White, for Jeep Wrangler JK 2007-2018 ...

*ROOM CHANGE* for SEMA Data Meeting at the Show!

All SEMA Data manufacturer and reseller members are invited to attend this year's Members Meeting & Awards Presentation meeting in Las Vegas at the SEMA Show.

Along with helping us to recognize the SEMA Data Excellence brands, find out what's in store for the new year, refr...

Not too late to book time with us at SEMA Show 2022! 

It has been a busy year for us, releasing updates and new solutions for our manufacturer and reseller members!

No doubt it's been hard to keep up or really get the deep dive into how best to take advantage of all we have to offer. Bring your questions to the SEMA Data booth upstairs in...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from ACT, Aero Exhaust, ARC Lighting, BD Diesel, Granatelli and K&N! 

Granatelli 5.7, 6.1 & 6.4 Dodge High Perf. Coil On Plug Conn. Kit w/ Xtreme Series Coils Packs, HEMI &...

What you can manage with the SEMA Data eCom plugins

SEMA Data has three eCom plugins available, Shopify, WooCommerce and Big Commerce. 

You can find the plugins within those platform's app marketplaces. Below is a quick reference matrix of the available features and functions across all three. There is a road map for additional...

What's the Difference Between PIES and a Loadsheet

If a reseller is requesting our product information in PIES format, what does it mean when I'm being asked to fill out a loadsheet, too? 

We understand how confusing and frustrating this can be. Loadsheets, that may also be called Merchandiser Sheets, are often used b...

Congratulations to our SEMA Data Excellence Recipients

We are looking forward to presenting the SEMA Data Excellence Award at the 2022 SEMA Show! 

This year, over 140 brands will be recognized and 102 exhibiting at the SEMA Show this year. We look forward to personally handing out the Award at the SEMA Data Users Group Meeting...

SEMA Garage and SEMA Data work together to get products to market faster

SEMA Certified-Emissions and improvements to the PIES Emission Codes help clarify and protects you and your customers.

With the EPA cracking down on our industry, it's never been more important to work with SEMA Garage and SEMA Data to ensure your parts have the documentation...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Driven Racing Oil, Fuelab, IAG, Pop & Lock, Sparklines, and Warn Industries! 

Warn Industries M8274-S 10,000LB Winch - Synthetic – Part No. 106175 
The M8...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Aldan American, Heidts, HSP Diesel, Injen, KC Hilites and ZroadZ! 

Aldan American Coilover Conversion Kit – Chevrolet C10 1963 – Part No. 300152 
For your 19...

Terms of the Trade

It's easy to get lost in the alphabet soup and vernacular of our industry. Here are a few definitions of those you'll run across. This is a continuing article so as new terms are introduced, you can come back to reference them here.

Please contact us for anything you do not see and...

Protect Your Brand with these Pricing Policy Guidelines

Pricing is one of the cornerstones of your marketing strategy and is key to your success. Your prices and pricing strategy say a lot to your customers about who you are. Protect your company and your brand by considering these recommendations. 

1. Create a Pricing Policy that is Uniq...

BigCommerce Plugin Available Now

Joining the line up of SEMA Data eCommerce plugins is the latest one for websites built on the BigCommerce platform.

We're excited that the BigCommerce eCommerce plugin is now out of Beta and is live and available for everyone. The plugin is the third one released by SE...

Data Excellence Sure Looks Good!

Congratulations to all our Data Excellence Award recipients! 

Great to receive more pics from SEMA Data members sharing their excellence with us! 

In March we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked y...

Life Cycle Codes and Their Importance to Your Customers

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog Manager  

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers.

At our last SEMA Data Users...

Data Excellence Sure Looks Good!

Congratulations to all our Data Excellence Award recipients! 

Earlier this month we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked you to share your team pics with us. We got some great pics and encourage you all to ke...

Users Group Virtual Meetup Next Week

A great agenda ahead for the SEMA Data Users Group Virtual Meetup on April 5! 

All SEMA Data manufacturer or reseller members are invited to attend the Meetup next Tuesday, April 5.

As part of registration, we've asked you to send in topic...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from BBK, Mickey Thompson, Pareto Point, and Raptor Series! 

Radium Engineering Fuel Cell Surge Tank (FCST) 1 Surge Tank Pump and 1 Lift Pump Included, Walbro F90000274 E85 - Part...

Amplify Your Brand with SEMA Data

It's tempting to silo the product data you have in SEMA Data as separate from your marketing and sales efforts, but don't do it.

Use SEMA Data's reseller reach to amplify your brand. We have the largest and most active network of resellers, all eager t...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from Hi-Lift, Nolathane, Radium Engineering, and StopTech! 

Radium Engineering Fuel Cell Surge Tank (FCST) 1 Surge Tank Pump and 1 Lift Pump Included, Walbro F90000274 E85 - Part...

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

• SpeedStrap - High quality tie-downs and recovery straps for your off-road and powersports vehicles: Motorcycles, ATV’s, Snowmobiles, PWC’s, UTV’s,...

Joe Sepeda Selected to Technology Standards Committee

Please join us in congratulating Joe Sepeda, SEMA Data Product Catalog Manager, for being selected to serve on the Auto Care Association's Technology Standards Committee!

The Technology Standards Committee (TSC) develops industry-specific product data standards and best practi...

2022 ACPN Scholarship Winner

This year's ACPN Scholarship Winner is one of our own! 

We are more than proud to announce that Jonathan Briseno, SEMA Data Product Specialist, has been awarded the 2022 ACPN Scholarship! The Automotive Content Professionals Network (ACPN) is a community of the Auto Care...

Find Out What Data Your Customers Need With Reseller Scorecards

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send. 

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields y...

Your Membership Makes Our Industry Stronger

I want to take this opportunity to thank you for your membership and trust in SEMA Data.  

Christmas is fast approaching and on its heels is the New Year. As I reflect on this past year and the accomplishments we've achieved and the milestones we've been a...

Create and Maintain a Pricing Policy for Your SEMA Data Partners

Pricing is one of the four cornerstones of your marketing strategy, and is key to your success. 

Protect your brand by maintaining accurate pricing across your sales channels, and make sure your pricing policy is easy for you to manage and enforce. 

We...

SEMA Data Holiday Hours Reminder

The SEMA Data office will be closed for the holidays this year. 

Please be advised that starting this Friday, December 24, through next Friday, December 31, the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on th...

The ACES in Your Corner

ACES can be tricky with model naming confusion and half-year changes. If not mapped correctly, this can cause overlap and conflicting info for the end user. 

ACES stands for Aftermarket Catalog Exchange Standard, and is the Auto Care Association data standard for any product's...

Let's Talk About Building Your Business with Data

Let's meet at the PRI Show and talk about building your business with product data.

Thinking of taking your business to the next level? SEMA Data can help. SEMA Data can help you draw data from brands to enhance your website and sales. While you are at the PRI Show let...

Schedule your 1-on-1 time at the PRI Show

Set aside time for a little 1-on-1 with us!

No, we don't mean basketball.

Your data is your best ambassador. Want to learn what you didn't know you didn't know about your data, and the tools and services we have available to you? Then book your one-on...

SEMA Data Events You Don't Want to Miss

The SEMA Data team have several events at this year's SEMA Show.

Starting on Monday, November 1, we kick off the week with our Users Group Meeting at 3:00pm in Room N253 in North Hall. Come mingle and catch up with the SEMA Data team and your fellow members over refresh...

Meet Bob Watson, the newest member of the SEMA Data Team

Taking you to the next level.

After 35 amazing years with Summit Racing Equipment, I have now joined SEMA Data to help build on the industry that I love.

Save $50 on SEMA Show Registration

Don't miss out on the unbeatable value! 

Did you know that if you register to attend the SEMA Show by October 8, you will save $50 for early registration?

That's right, for only $40, there is no other trade show where you can see thousands of product...

SEMA Launch Pad Has an Exciting New Format

The SEMA Launch Pad has been developed as a five-part series with a Live Finale on stage at the SEMA Banquet! 

For the next five weeks, a new SEMA Launch Pad episode will be aired each Tuesday on YouTube. You’ll get to watch the excitement a...

It Takes a Village -- or a Team at Least

Creating and managing exellent product data requires the collaboration of many key players, and a product information platform that invites collaboration.

The key to building great data is through the collaboration of many groups with each holding key aspects of a product or reflecting...

"The only constant in life is change."

With the name change comes a new chapter for SEMA Data and its role for the industry.

In the last few years, SEMA Data has moved beyond its early mission of serving as a basic storehouse and distribution point for manufacturers’ standardized product data. It has...

Featured Products from Data Excellence Brands

Featuring this month's SEMA Data Excellence level brands' products from BBK, CargoGlide, and FIA! 

Fia Bug Screen for 2008-2014 E-150/E-250; 2008-2021 E-350 Super Duty/E-450 Super Duty – Part No. GS902-16 
Fia GS900 Series - Custom Fit Bug...

Who You Gonna Call

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads. Al...

Last Week to Qualify for SEMA Data Excellence Promotion

This is the last week to qualify for the SEMA Data Excellence program at the SEMA Show! 

If you're a SEMA Data member and plan on exhibiting at the 2021 SEMA Show, get your product data to SEMA Data Excellence status by August 1, and we'll help your booth and b...

Save Your Seat for the SEMA Data User Group Meetup in August

Grab your favorite summer drink and join us "poolside" at the Virtual User Group Meetup on Wednesday, August 18!

All SEMA Data manufacturer and reseller members are invited to attend the meetup in August. Come hear the latest news, get product walkt...

Live Chat Support Available on PartsHub!

Don't get stuck, get help! 

PartsHub is a user-friendly, and collaborative product cataloging solution that became part of SEMA Data's suite of services. Since its introduction late last year, almost 100 brands are managing their product experience and standard...

Latest Updates on WooCom and Shopify Plugins

It's been over a year since the SEMA Data WooCommerce and Shopify Plugins hit the industry. Now at version 3.40, there's been a lot of updates. 

Back in June of last year, we added the ability to use your own Line Card prefix versus the industry...

To Quote Ronnie Van Zant...Gimme Three Steps

Digital Commerce 360 reported eCommerce sales level in 2020 would not have been reached until 2022, if it weren't for the pandemic. 

The buying habits of consumers have been radically and forever changed. If they weren't buying online before, you can guarantee they...

The Food and Drinks Were Unreal. The Conversations, Substantial.

Our first User Group Virtual Meetup on April 21 is in the books and it was a tremendous success! 

Many of our members were on hand to hear about our PartsHub platform, new Reseller Dashboard, and other new features and functionality we've added, including our...

Get to Know the Stewards of Your Data

View from the Driver’s Seat - a perspective from Joe Sepeda, SEMA Data Product Catalog Manager 

I am honored to work with each of you as we care for your data and its capability to power your business. I'm not sure how I got so lucky, but I work with a passio...

SEMA Data New Reseller and Exports UI is Live!

It's here! The New SEMA Data Reseller Portal and Exports Interface is LIVE! 

You wanted a simpler and faster way to track your data requests, manage your exports -- and even build custom export templates to suit your business needs. We listened and have simplified...

Data Excellence Sure Looks Good!

Congratulations to all our Data Excellence Award recipients!

Last year, SEMA Data released a new data scorecard for our manufacturer members that was more closely aligned with the needs of the reseller community -- buyers and sellers of specialty products. At SEMA360, we re...

SEMA Data Co-op Expands Data Services Through PartsHub Acquisition

This acquisition will provide SDC manufacturer members a more user-friendly PIM experience for data management across their organization.  

New Brands Available for Download

Get your fresh, hot data files today! The following brands are now LIVE and available for exports

Live Chat with the SDC Crew

Live Chat is now available on the SEMA Data website at www.semadata.org! 

Need help with your login? Got a burning question? Email -- you ain't got time for that?

A member from the SDC team will be availa...

SDC Shopify Plugin Available in Beta

We have seen a dramatic increase in the number of exports from SDC over the last three weeks, so we know the Reseller community is gearing up for retail business to come back strong – help them help you sell more parts!

Some Encouraging Stats from the Industry

A renewed focus on product data can help strengthen manufacturers and resellers amid a challenging business climate.  

Get the WooCommerce Plugin Today!

From a marketing and sales standpoint, the consumers are making it clear they want to learn about products through online search.  

Buzz from the PRI Show - Focus on Data

It was a great week at the Performance Racing Industry (PRI) show. 

The PRI Show happens every year in December in Indianapolis. Manufacturers and resellers focused on performance and racing gathered there are often new to the topic of product data. This allowed u...

Something's Different in the SDC PIM System

Data Staging is Now Live in the SDC PIM and Effective for All Manufacturers Monday, January 20!