Congratulations to this year’s SEMA Data Excellence Award recipients!
A record number of brands earned Data Excellence honors in 2026, marking a new high for the program. Even more impressive, more than half achieved Platinum, the highest level of Data Excellence.
Every year, the SEMA Data Excellence Awards recognize brands that go above and beyond to provide retailers and resellers with the complete, accurate and timely product information they need to sell with confidence.
“Great product data is what turns a part number into a product that can actually be found, understood and sold,” said Gigi Ho, SEMA vice president of technology, data and strategic initiatives. “The SEMA Data Excellence Awards recognize brands that are doing the work to provide resellers with the accurate, comprehensive information they need to power their systems, point of sale and eCommerce stores.”
Last year, SEMA Data raised the bar for Data Excellence with a significant update to its Data Scorecard. Requirements across all award levels were strengthened to better reflect what resellers need to successfully onboard, merchandise and sell products across today’s distribution and eCommerce channels.
Bronze establishes the foundational data needed to set up and identify a product. Silver builds on that foundation with richer information to support selling and distribution. Gold requires 100% completion of key product-data fields, while Platinum recognizes brands that meet additional qualitative standards for the quality and usability of their content.
This year, brands didn’t just meet the higher standard. They owned it.
More than half of this year’s Data Excellence recipients achieved Platinum status, with brands increasingly reaching the highest level through their own ongoing commitment to data quality. In years past, the final stretch before the awards brought a rush of requests to the SEMA Data team for help closing gaps and reaching the next level. This year, more brands arrived ready.
That shift is worth celebrating. It means better product information is becoming part of how brands operate every day, not simply something they work toward for an award. And ultimately, that means better data flowing throughout the industry to the retailers and resellers who rely on it.
Congratulations to the 2026 SEMA Data Excellence Award recipients!
The following brands achieved PLATINUM Data Excellence status:
| Company Name | Company Name |
Advanced Clutch | MagnaFlow Exhaust Products |
SEMA Data - GOLD brands
| Company Name | Company Name |
| AMERICAN MODIFIED AEM Inductions Airaid Anderson Composites ARIES B&W Trailer Hitches Big Country Bilstein BluePrint Engines Body Armor 4x4 BOLT Bull Ring USA "Crown Automotive Jeep Replacement" DECKED Derale Detroit Speed Eibach GATE KING Heatshield Products ICON Impact Series - Offroad Armor | Innovated Creations Inc (ICI) K&N MoonShade Pacer Performance Pavement Ends Proforged Raxiom Russell Seibon Carbon Spectre Speedmaster SpeedStrap Speedtech Performance Superlift Superwinch TRIPLE-R-LIGHTS Truck Covers USA Tuff Stuff Overland UWS Valvetronic Designs Westin |
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