Wait, You Guys Can Do That?

"You guys can do that?"

You might be surprised by all the things we can do for you!

You built a great product. Your brand has a strong reputation. But if your data isn't clean, complete, and correctly formatted — your products are invisible to the resellers and retailers who want to carry them.

SEMA Data is how you fix that. And we've added some capabilities you'll want to know about. Here's the full picture.

⭐ Data Excellence: Your Brand's Competitive Edge

Your data quality is, in effect, your first impression. And now all resellers can use SEMA Data's Brand Scorecard to decide which manufacturers to work with before they request your data. What that means for you is:

Faster reseller onboarding.
Better product discoverability.
Fewer customer returns.
And a badge that signals to the market you've done the work.

Data Excellence is SEMA Data's certification for brands that have achieved the highest standard of data completeness, accuracy, and compliance. Here's why it matters:

What Resellers See on Your Scorecard
ACES fitment coverage, PIES content completeness, image coverage, attribute, pricing and price types available.

What Does a High Score Gets You?
Resellers fast-track high-scoring brands. Better scores = faster onboarding = your products on their shelves (in-store and online) sooner.

Bottom Line
Brands that achieve Data Excellence signal to the entire reseller network that they're a low-friction, high-ROI data partner. That's a competitive advantage you can point to.

⭐ Everything We Can Do for You — Yes, All of This

Reach the your reseller network — without managing individual channel relationships and data formats for each. SEMA Data is your distribution amplifier and however you want to get there, we have a path for you.

Your Data, Your Rules
Whether you build your catalog yourself or work with our data team, you stay in control. You own your data, you approve which resellers can access it, and nothing goes anywhere without your sign-off. SEMA Data is the platform — you're the decision-maker.

⭐ DIY — You're in the Driver's Seat
Use our self-service software platform to build, manage, and maintain your own catalog data. Full control over your content with SEMA Data's tools, validation, and standards guidance built in. Best for teams with dedicated data resources who want hands-on ownership of their catalog — and a single place to manage it all.

⭐ DIWM — We Do It With You
Hand it off to our data team. Our cataloging specialists build, clean, and maintain your product data for you to ACES/PIES standard, ready to publish. You still approve where it goes. Best for brands who want expert execution without pulling internal resources. Just inquire to get started.

⭐ Our PIM = Your PIM
Don't have a Product Information Manager — or paying for one that's hard to use or you've outgrown? SEMA Data's platform is your PIM.
Manage your entire product catalog, images, fitment, attributes, and distribution from one place, built to aftermarket standards. Whether you're DIY or DIFM, your product data lives here...organized...validated...and ready to go wherever you need it.

✅ Single Submission, Maximum Reach: Submit your product data once. SEMA Data standardizes it, validates it, and makes it available to the resellers you approve. That means your catalog goes further without adding sales headcount, and without losing control of who carries your brand.
✅ ACES & PIES Compliance Support: Not sure if your catalog meets the standard? We'll tell you exactly where you stand and how to get there. Compliant data gets accepted faster by resellers and by us.
✅ Data Quality Scoring & Feedback: Real, actionable feedback on where your content is strong and where it's costing you shelf space. Specific gaps you can hand directly to your product data team — or to ours.
✅ Brand Consistency Across Channels: Your product is represented the same way — same images, same specs, same fitments — everywhere your data travels. No brand distortion at the point of sale.
✅ Expanded Reseller Network Visibility: Resellers actively searching for the products you make can find you through SEMA Data. That's inbound distribution interest without outbound effort.
✅ GTIN Program: GTINs are the universal product identifier major retail channels require. Major retail and eCommerce channels require GTINs for product listing. If your SKUs don't have properly assigned GTINs, you're leaving distribution doors closed that should be open. Ask us about the GTIN program.

⭐ Got a Fitment Mess? We can actually help with that, too!

Fitment conflicts and overmapping are some of the most damaging — and most common — data problems in the aftermarket.

Our data team now offers fitment conflict resolution and overmapping cleanup as an inquiry-based service. If your ACES file has accumulated years of conflicting vehicle applications, you don't have to fix it alone. This is working directly with our data specialists, who know ACES inside and out, to identify, scope, and resolve your fitment issues systematically.

This service is inquiry-based. Reach out to us and describe what you're dealing with. We'll scope it with you and tell you exactly what's possible.

Here's how it all connects when everything is firing:

Clean, complete, ACES/PIES-compliant data

→ Higher Data Excellence score

→ Resellers see your scorecard and fast-track your onboarding

→ Your products are live on more channels, faster

→ Accurate fitment = fewer returns = resellers keep reordering

→ More distribution, more revenue, stronger brand reputation

As always, we're here to help if you have questions. Contact us at info@semadata.org.

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