It's here! The New SEMA Data Reseller Portal and Exports Interface is LIVE! 


You wanted a simpler and faster way to track your data requests, manage your exports -- and even build custom exports templates to suit your business needs. We listened and have simplified the entire process from requesting a manufacturer dataset to getting it.


More Capability on One Screen
One screen holds more capability, minimizing the amount of time you spend getting what you need. You can request brands, view products, and follow up on the Brand Data page. This page is color coded to make it easier to spot the functions that matter the most to you.

Notice the updated terminology created for all types of users. This allows entrepreneurs just starting in the industry, and experienced companies alike, to be comfortable.


Automate your Exports by Creating a Profile
When you enter the new interface for the first time you will be prompted to create your profile. The profile has five sections: Personal Profile, Company Profile, Global Export Types, Global Delivery Method, and Global Export Schedule. Update all sections, paying particular attention to the three Global settings.

NOTE: This initial setup is required for all users upon login. It's necessary because over time with the previous PIM system, there was a high probability that you created exports of varying formats and methods. This is an opportunity to use the Global Settings to create uniformed data formats and schedules.

Something to note is that several legacy formats have been sunsetted; these include any PIES version 6.5 and older, as well as Receiver Specific Format because of their limited functionality. We encourage you to use the Custom Template Builder to truly customize the data format you need.

After you have set up your profiles and export settings the first time, the next time you log in, you will see your data dashboard.


Your Global Settings
Choose your export formats for product information, vehicle applications, and digital assets. Set your delivery method, whether by email or FTP, and set when to receive your data with the export schedule.

Once your global settings are completed, current approved brands, and any future approved brands, will automatically be created in these set formats, similar to today's Default Export Template.

Your datasets based on your Global Settings will be generated and delivered to you at the next export run, which is usually overnight.

If you want data right away, you go to the Brand Data page and click on Get Data to download standardized files, or use the Ad-Hoc export to generate a dataset based on your custom templates.


More Robust Custom Templates
Dig into the data and create reports with the Custom Template builder. Want to create a quick pricesheet of your brands? Want to arrange columns of information exactly the way you'd like? Create your own custom export template.

Don't worry, we have created several custom templates to get you started. Of course, you will have the ability to create one from scratch as well.


We’re Here to Help
We are thrilled to share this new interface with you, but if you have questions we are always here to help. Please contact me at


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More Capability on One Screen
Set All Needed Export Types at Once
Set Delivery Method to eMail or FTP
Schedule Delivery by Data Change, Day, or Month
Build Custom Exports to Your Needs