DIY or DIWM? The Right Data Support for Your Growing Brand
You build great products. Let us help make sure your product data works just as hard as you do.
Managing product data is an ongoing responsibility. New product launches, pricing updates, vehicle applications, digital assets, and changing reseller requirements all demand attention. But not every manufacturer has the same resources, expertise, or time available.
That's why SEMA Data offers two approaches to product data management: Do-It-Yourself (DIY) and Do-It-With-Me (DIWM). Both help get your product information into the hands of your approved resellers. The difference is how much of the work you want to handle yourself.
DIY: You're in the Driver's Seat
Our DIY program is ideal for manufacturers with dedicated staff who want to manage their product information directly.
Using SEMA Data's PartsHub platform, your team can build, edit, and maintain your product catalog, including descriptions, attributes, images, and vehicle fitment. You benefit from our data management tools, industry standards, and quality reporting while maintaining hands-on control.
BEST FOR: Manufacturers with the internal resources, knowledge, and time to keep their product information accurate, complete, and current.
DIWM: Your Team Just Got Bigger!
What if you could have experienced automotive product data specialists working alongside your team without having to add those resources internally?
That's the advantage of SEMA Data's Do-It-With-Me program.
Our Data Team helps take the heavy lifting out of catalog management. From organizing existing information and standardizing ACES and PIES data to updating pricing, processing new product releases, refining vehicle fitment, and improving your Data Scorecard, our specialists help turn your product knowledge into quality, reseller-ready information.
You provide the product expertise. We provide the data management expertise.
BEST FOR: Growing manufacturers, smaller teams, brands with limited technical resources, or companies that simply want to spend less time managing data and more time developing products and growing their business.
Is It Time to Consider DIWM?
Even manufacturers successfully managing their own data may reach a point where additional support makes business sense.
Consider DIWM when:
- BYour product launches are moving faster than your data updates.
- Your team is struggling to keep up with pricing, fitment, or catalog changes.
- You have product information scattered across multiple files or departments.
- Your Data Scorecard identifies improvements you haven't had time to address.
- You want to expand into more reseller channels but need stronger, more complete product content.
The real advantage? You don't have to choose between maintaining control and getting expert help.
With DIWM, you continue to own your product data and control which resellers receive it. Our team can help with specific projects or ongoing data management needs, depending on what works best for your business.
Better Data. Less Work. More Opportunity.
Your product data is one of your most important sales tools. Accurate, complete, and current information helps resellers list your products more efficiently, improves product discoverability, and gives customers greater confidence in what they're buying.
Whether you're an enthusiastic DIY manufacturer or ready to add the expertise of our DIWM team, SEMA Data is here to help your business succeed.
Ready to take some work off your plate?
Contact our Data Team at info@semadata.org to discuss your needs and learn how DIWM could work for your brand.