Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Use of data evolves. Data standards evolve. SDC is helping you keep up with the evolution.

As the business landscape shifts to online, the needs and use of data has changed. The Auto Care Association has released their updates to the PIES and ACES to meet those needs.

From a marketing and sales standpoint, the consumers are making it clear they want to learn about products through online search.  

Featuring this month's SDC Platinum level brands' products from SCT Performance, Heavy Metal Off-Road, Fia, Advanced Fuel Dynamics, and Du-Ha! 

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

You are my people. 

January of 2020 marks my 19th year in the specialty segment of the automotive aftermarket. 

It was a great week at the Performance Racing Industry (PRI) show. 

The PRI Show happens every year in December in Indianapolis. Manufacturers and resellers focused on performance and racing gathered there are often new to the topic of product data. This allowed us to have more education-based meetings...

Data Staging is Now Live in the SDC PIM and Effective for All Manufacturers Monday, January 20!

Finding the right product mix to offer your customers is key to retailing. 

So is providing them with all the information required to make intelligent purchase decisions. The SDC is an...

The Power of Features and Benefits Among Your Product Descriptions 

PIES has a lot of product description types. Like, A LOT! An unassuming one is the Features and Benefits (FAB) description type, and...