The Hidden Cost Inside Your Catalog Data 
As aftermarket catalogs continue to grow in complexity, two data quality issues continue to create major downstream problems for manufacturers, resellers, and consumers alike: fitment conflicts and overmapping.
To help brands address these growing challenges, SEMA Data now offers Fitment...

On May 1, we're making a change to the SEMA Data Launch tier, and we think you'll like it. Launch is our free tier, available to all resellers. Up until now, that meant with limited access to our reseller tools for 30 days. The idea was to give new users a window to explore the platform before deciding whether to commit to a paid...

Recognition at this year's 2026 SEMA Show starts long before the lights come on in Las Vegas. 

Manufacturers and brands that achieve Gold or Platinum status in the SEMA Data Scorecard by August 1 — and maintain that level through the end of October — will be recognized as SEMA Data Excellence brands during the...

In the last 45 days, 256 brands — 77 are Data Excellence — have updated their product data in SEMA Data. How many of those are your approved brands? 
Product data is not static. Brands are constantly updating applications, attributes, descriptions, images, and other key product details. When resellers are...

Featuring this month's SEMA Data Excellence level brands' products from IAG Performance, King Engine Bearings, Mishimoto, and Vision X! 
Mishimoto Intercooler Kit, Black/Black, fits Toyota GR Corolla 2023+ – Part No. MMINT-GRC-23KBKBK 
Unleash the full potential of your 2023+ Toyota GR Corolla with the...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
ProCharger - Engineers industry-leading supercharger systems for Mustang, Camaro, Challenger, Corvette, F-150, and more. American-made in Kansas since 1993, delivering massive horsepower and proven reliability.
Volant -...

Until now, you could only see a brand's Data Quality Scorecard after they were already approved in your account. That just changed. For the first time, SEMA Data is opening scorecard visibility to all resellers — so you can see a brand's fitment coverage, content completeness, and image coverage before you ever request their data...

Yes, yes we can. And here's what that means for your brand. SEMA Data is more than a data feed - it's your catalog platform, your PIM, your distribution engine, and your data quality benchmark, all in one place. Build it yourself or let our team do it with you. Either way, you control your data and you approve every reseller who...

Featuring this month's SEMA Data Excellence level brands' products from Blue Ox, Pedal Commander, TI Automotive, and Timbren! 
Timbren RV Trailer SES Kit - For Spring Under Axle Suspensions – Part No. TR7DP 
This SES suspension upgrade fits your RV trailer suspension with an underslung axle setup and a leaf...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
FLATED - Designs innovative inflatable truck toppers, bed platforms, and cargo carriers for pickups and SUVs, delivering lightweight, portable utility for modern adventure builds. 
Ironman 4x4 America - Delivers...