May 30, 2023
SEMA Data Virtual Meetup Recap

Thank you to our attendees, and if you couldn't make it, here's a quick recap with a special link! 

We recently had an incredible meeting and wanted to share a quick summary of what transpired, so those who couldn't attend can catch up.

The kickoff presentation was hosted by Gigi Ho, VP of...

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May 30, 2023
SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Black Horse, Borla, Diode Dynamics, and Fia!

Black Horse Off Road Armour Tubular Light Duty Front Bumper Matte Black Steel – Part No. AFB-FB22LD
Welcome to the Black Horse Armour Front Bumpers, part of the Armour Series...

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May 30, 2023
New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

Attica 4x4 - Designers and manufacturers of high performance lighting to upgrade the vehicle and driving experience for a majority of vehicle models including Toyota, Lexus, Ford, Jeep, Dodge, Ram & Chevy...

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April 28, 2023
How to Announce New Products SEMA Data Best Practice

Here's how to let your customers know with Life Cycle Statuses.

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers. By using Life Cycle Statuses, you can not only with let your customers know about new products, but also when...

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April 25, 2023
SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Anzo, Go Rhino, Oracle Lighting and Tonno Pro! 

ORACLE Lighting OculusTM 7" Switchback Bi-LED Projector Headlights for Jeep Wrangler JK - Black – Part No. 5876-023
Introducing the all-new OculusTM Bi-LED Headlamp...

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April 24, 2023
New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Acme Auto Headlining - Specializes in automotive soft trim restoration. From headliners, seat upholstery, to convertible tops, their top quality products ensure a finished look that will turn heads...
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March 28, 2023
New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Defiant - Performance wheels combining state-of-the-art manufacturing processes with vehicle specific styling and fitment 
  • Erkul Auto - Making durable...
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March 28, 2023
SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from AutoMeter, CSF Cooling, Leed Brakes, and Old Man Emu! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hitch perfect for lighter-duty towing. The REBEL hitch is...

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March 27, 2023
CAWA eCommerce Content Task Force Executive Whitepaper

... and How Brands Should Respond 

In the last decade the online sales channel for automotive parts and accessories in the U.S., or eCommerce, has grown from a few billion dollars in annual sales to over $30 billion in 2022. In that same period the industry adoption of the data exchange standards – ACES and...

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February 28, 2023
SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from Auto Ventshade, Injen, KW, TI Automotive, Vision X Lighting, and Whiteline! 

Auto VentShade Side Window Deflector – Part No. 14202
AVS Ventshade is the original AVS product. Offered for many classic vehicles it is the...

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