October 28, 2025
SEMA Data Central brand change log

In the last 45 days, 245 of the brands available in the SEMA Data program has updated their product information! How many of those are your approved brands? 

We understand that is a lot to keep up with. That's why we make that information readily available to you within SEMA Data Central (previously referred to as PIMS)....

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October 28, 2025
SEMA Data Featured Product HPS Performance 827-682P

Featuring this month's SEMA Data Excellence level brands' products from HPS Performance, Mayhem Wheels, Superwinch, and US Powertrain! 
HPS Performance Air Intake Kit With Heat Shield Polished – Part No. 827-682P
Engineered for peak performance and lasting durability, the HPS Performance Air Intake Kit replaces your...

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October 28, 2025
SEMA Data Car Parts Array for New Brands Live

Get your fresh, hot data files today! The following 7 brands are now LIVE and available for exports: 
Engine Pro - Trusted since 1989, supplies professional engine-builders and machine shops with performance and stock rebuild parts for domestic and import engines 
Kuat - Founded in 2008,...

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September 29, 2025
SEMA Data Users Meetup at SEMA Show

Mark your calendars for the In-Person SEMA Data Users Meetup at the SEMA Show! 
Date: Monday, November 3, 2025 
Time: 3:00pm - 4:30pm PT 
Location: LVCC - North Hall - Room N252 

AGENDA of Topics
New and updated features with SEMA Data's tools (PIMS and PartsHub) -- there's A LOT...

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September 29, 2025
SEMA Data Featured Product Titan Fuel Tanks 7020217

Featuring this month's SEMA Data Excellence level brands' products from Fluidampr, Leed Brakes, Titan Fuel Tanks, and Westin! 

Titan Fuel Tanks - 2017-2026 Ford Crew Cab, Short Bed Power Stroke Diesel Fuel Tank, GEN 7 - Part No. 7020217 
We could advertise a larger capacity, but we chose to only market usable...

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September 29, 2025
SEMA Data New Brands Live

Get your fresh, hot data files today! The following 9 BRANDS are now LIVE and available for exports: 
BF Goodrich - Delivers legendary tires built for performance, durability, and adventure and trusted worldwide for over 150 years
Cognito Motorsports - Since 2001, designers of premium, American-...

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August 27, 2025
SEMA Data Excellence Awards

Congratulations and thank you to all those who stepped up and worked hard to provide the best data for the industry!
“The SEMA Data Excellence Awards recognize and reward manufacturers who invest in delivering the most complete, accurate, and trusted product and technical data. Achieving this distinction gives their...

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August 27, 2025
SEMA Data Group Meetup 2025 SEMA Show

Mark your calendars for this year's In-Person Group Meetup at the SEMA Show! This is your chance to connect with industry experts, network with peers, and preview new program initiatives for better automotive content.

Date: Monday, November 3, 2025
Time: 3:00 pm PST
Location: LVCC - North Hall

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August 27, 2025
SEMA Data Featured Product Rugged Liner C67U19

Featuring this month's SEMA Data Excellence level brands' products from Derale, Oracle Lighting, Rugged Liner, and TrailFX!
Rugged Liner - UR BL 19-25GM6'7 - Part No. C67U19
Rugged Liner truck bedliners have been quality tested against the competition to prove that our liners are the thickest in the industry with a...

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August 27, 2025
SEMA Data Car Parts Array for New Brands Live

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Chassis Unlimited - Engineers American-made heavy-duty bumpers, armor, and accessories for trucks and Jeeps, delivering strength, style, and protection since 2007
Diesel Power Source - Manufacturers high-...

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