"It's time," Gigi Ho, VP of Tech, Data and Strategic Initiatives, declared.

"Product data has become the lifeblood of commerce and the Scorecard is intended to guide and coach everyone to continuously improve the product data we make available for the industry. We need to meet the growing needs of the market....

Featuring this month's SEMA Data Excellence level brands' products from American Modified, Borgeson, DEI, ICI, and Fox Factory!

ICI Side Steps 2010 - 2021 Toyota 4Runner; Alumilite Series; aftermarket truck side step nerfbars – Part No. 840121412876
ICI's Alumilite Series offers the Next Generation of...

As presented during the SEMA Data Users Group Meetup at the SEMA Show, we've been busy expanding the features and functions of the plugins for Shopify, BigCommerce and WooCommerce.

Many of the features have been rolled out as part of the Data Subscription program so that any reseller utilizing the SEMA Data plugins on the supported...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

American Modified - Provides performance and modification automotive parts and accessories manufacturer for popular off-road and muscle cars in American market
SuperPro - Manufacturer of automotive polyurethane suspension...

As the new year approaches, I can't help but reflect on the incredible journey we've had this past year. Your unwavering support and active engagement have been instrumental in our shared successes, and I am truly grateful for your partnership.

Your valuable feedback has been the driving force behind improvements to our services,...

Please be advised that the SEMA Data office will be closed for the holidays to allow the team to be with loved ones, reflect on this past year, and renew for the upcoming one.

We will be closed from Friday, December 22, through Monday, January 1, but will have some staff checking in periodically to make sure PIMS and...

Featuring this month's SEMA Data Excellence level brands' products from Air Lift, Amp Research, Belltech, DU-HA, and Go Rhino! 

BELLTECH LOWERING KITS FRONT AND REAR COMPLETE KIT W/ STREET PERFORMANCE SHOCKS 2015-2020 FORD F150 ((ALL CABS) SHORT BED) +1 IN. TO -3 IN. F/5.5 IN. R W/ STREET PERFORMANCE SHOCKS – Part...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

• Brian Tooley Racing - Provides top quality high performance parts for late model muscle cars, and leaders in LS engines performance
• Design Engineering Inc - Specializing in heat and sound insulation products,...

As the attendees joined the Meetup this year, there was definitely a sense of excitement and whiffs of concern for what would be covered, in particular, the new set of requirements that promised to raise the bar on attaining the SEMA Data Excellence status. 

Starting this Nov 29, 2023, all SEMA Data Subscribers will receive an emailed report that summarizes the data updates and changes for your approved brands. You will see:

• Which brands have new parts so you can target which datasets to update with new products
• Which changed pricing so you can more effectively manage your...