In the last 45 days, 251 brands have updated their product data in SEMA Data. How many of those are your approved brands?
Product data is not static. Brands are constantly updating applications, attributes, descriptions, images, and other key product details. When resellers are connected to current data, they are in a better...
Understanding Bronze and Silver Data Scores — and What They Mean for Resellers
The SEMA Data Scorecard was created to measure the quality and completeness of product and technical data shared by manufacturers. While Gold and Platinum levels represent the highest standards of Data Excellence, Bronze and Silver scores provide...
Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, PowerTrax, QA1, Rally Armor, and Ridler!
Rally Armor 2024-26 Toyota Tacoma - Black Mud Flap/Red Logo – Part No. MF114-UR-BLK-RD
Crafted from premium polyurethane, these UR (as in "you are") mud flaps have been...
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Corsa - Engineers premium stainless-steel exhaust systems and air intakes for Corvette, Mustang, Camaro, RAM and F-150. American-made in Ohio and trusted for over 25 years
When product data is accurate, everyone benefits...with a known caveat:
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing content. Retailers rely on that data to populate...
Ask the Experts Is Back This February
SEMA Data’s popular Ask the Experts sessions are returning, starting this February, bringing manufacturers and resellers direct access to the people behind the data, tools, and standards that power the industry.
These live sessions are designed to be practical, not...
Closing the Inventory Gap
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins!
SEMA Data now makes it easy for manufacturers to send inventory data and for...
Featuring this month's SEMA Data Excellence level brands' products from Crown Automotive, Design Engineering, Extang, and Triple R Lights!
Extang T2 19-26 GM 1500 6'7 - Part No. 92457
Choose Simple: Extang's redesigned soft tri-fold cover has a host of new features yet remains the easiest to install and...
New Partnership Announcement: True View Audit + SEMA Data
We’re excited to share a new partnership that solves one of the industry’s biggest mysteries: how are your product data used on retailer websites when it leaves our systems.
Introducing Bridge Below's True View Audit and the smarter...
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Featuring this month's SEMA Data Excellence level brands' products from ARIES, Bilstein, Rally Armor, and Valvetronic Designs!
Bilstein Suspension Strut Assembly – Part No. 22-335722
Bilstein B4 OE Replacement dampers are specifically engineered to be the best choice for maintaining the original ride quality...
