A Platform Designed for Brand Presence 
SEMA Connected is SEMA’s online brand and product showcase for the specialty automotive industry. 
SEMA Connected provides manufacturers with a curated environment to present their brands and products using trusted SEMA Data, ensuring accuracy, consistency, and credibility across...

When product data is accurate, everyone benefits...with a known caveat: 
In today’s automotive aftermarket, product data moves fast — and it moves through a lot of systems. Manufacturers invest in accurate ACES and PIES data, rich media, and detailed marketing content. Retailers rely on that data to populate...

Ask the Experts Is Back This February 
SEMA Data’s popular Ask the Experts sessions are returning, starting this February, bringing manufacturers and resellers direct access to the people behind the data, tools, and standards that power the industry. 
These live sessions are designed to be practical, not...

Closing the Inventory Gap 
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins! 
SEMA Data now makes it easy for manufacturers to send inventory data and for...

Featuring this month's SEMA Data Excellence level brands' products from Crown Automotive, Design Engineering, Extang, and Triple R Lights! 

Extang T2 19-26 GM 1500 6'7 - Part No. 92457 
Choose Simple: Extang's redesigned soft tri-fold cover has a host of new features yet remains the easiest to install and...

SEMA Data is excited to introduce SEMA Connected — the Online Hub for Specialty Automotive. 

SEMA Connected lets you explore products by specialty area like those you find at the SEMA Show, whether you're diving into Performance, Trucks & Offroad, Restoration, Wheels & Tires, or Tools & Equipment.
The...

New Partnership Announcement: True View Audit + SEMA Data 

We’re excited to share a new partnership that solves one of the industry’s biggest mysteries: how are your product data used on retailer websites when it leaves our systems.

Introducing Bridge Below's True View Audit and the smarter...

Featuring this month's SEMA Data Excellence level brands' products from ARIES, Bilstein, Rally Armor, and Valvetronic Designs! 
Bilstein Suspension Strut Assembly – Part No. 22-335722 
Bilstein B4 OE Replacement dampers are specifically engineered to be the best choice for maintaining the original ride quality...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Fab Fours - Manufactures premium steel bumpers, tire carriers, rock sliders and accessories for trucks, Jeeps and SUVs
Industrial Injection - Supplies and remanufactures fuel systems, turbochargers, injectors, and...

SEMA Data unveiled major upgrades to PIMS, PartsHub, digital assets, including Inventory Feeds and Single-Segment data updates. We also introduced True View Audit by Bridge Below for automated catalog and retail websites accuracy checks. And Spork Marketing presented on how AI is reshaping...