Joe Sepeda Auto Care Technology Standards Committee

Please join us in congratulating Joe Sepeda, SEMA Data Product Catalog Manager, for being selected to serve on the Auto Care Association's Technology Standards Committee!

The Technology Standards Committee (TSC) develops industry-specific product data standards and best practi...

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Jonathan Briseno 2022 ACPN Scholarship Winner

This year's ACPN Scholarship Winner is one of our own! 

We are more than proud to announce that Jonathan Briseno, SEMA Data Product Specialist, has been awarded the 2022 ACPN Scholarship! The Automotive Content Professionals Network (ACPN) is a community of the Auto Care...

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Reseller Scorecards in SEMA Data PartsHub

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send. 

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields y...

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Manufacturer Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, affordable product data management for any business, large or small

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Reseller Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members

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Resources

Reseller Scorecards in SEMA Data PartsHub

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send. 

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields... READ MORE

ACES bed type update VCdb removes Styleside Stepside

Auto Care updated the VCdb for bed type configuration table. 

As you may know, SEMA Data subscribes to Auto Care's Vehicle Configuration Database (VCdb) to help you create ACES records (i.e., vehicle fitment data for your parts). The database is updated... READ MORE

Call on our SDC teams to help you

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads.... READ MORE

Troubleshoot Failed Exports

If you are seeing that troublesome ‘Delivery Error’ message in the Status column of your Recent Activity page, review these key areas and take steps to resolve the connection issue so you can receive your data files. The issues are commonly Host, Authentication... READ MORE

We address a few of the more commonly asked questions.

Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...

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Want a little extra help building or updating your product data?

SEMA Data is here to help! With our Do-It-With-Me Data Service, we can assist with any step in the data management process, whether it be starting from scratch or refining existing content to improve data quality for...

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The term ‘keyword’ is broad and perplexing, there may still be misconceptions in the Aftermarket as to why they are, in fact, relevant in promoting and selling products. Let’s debunk the myth.

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SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we have undertaken this challenging project to create the defini...

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Manufacturers

Joe Sepeda Auto Care Technology Standards Committee

Please join us in congratulating Joe Sepeda, SEMA Data Product Catalog Manager, for being selected to serve on the Auto Care Association's Technology Standards Committee!

The Technology Standards Committee (TSC) develops industry-specific product data standards and best... READ MORE

Jonathan Briseno 2022 ACPN Scholarship Winner

This year's ACPN Scholarship Winner is one of our own! 

We are more than proud to announce that Jonathan Briseno, SEMA Data Product Specialist, has been awarded the 2022 ACPN Scholarship! The Automotive Content Professionals Network (ACPN) is a community of the Auto Care... READ MORE

Reseller Scorecards in SEMA Data PartsHub

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send. 

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields... READ MORE

Create and Maintain Pricing Policies with SEMA Data

Pricing is one of the four cornerstones of your marketing strategy, and is key to your success. 

Protect your brand by maintaining accurate pricing across your sales channels, and make sure your pricing policy is easy for you to manage and enforce. 

We... READ MORE

Resellers

Joe Sepeda Auto Care Technology Standards Committee

Please join us in congratulating Joe Sepeda, SEMA Data Product Catalog Manager, for being selected to serve on the Auto Care Association's Technology Standards Committee!

The Technology Standards Committee (TSC) develops industry-specific product data standards and best practi...

READ MORE
Jonathan Briseno 2022 ACPN Scholarship Winner

This year's ACPN Scholarship Winner is one of our own! 

We are more than proud to announce that Jonathan Briseno, SEMA Data Product Specialist, has been awarded the 2022 ACPN Scholarship! The Automotive Content Professionals Network (ACPN) is a community of the Auto Care...

READ MORE
SEMA Data Excellence Featured Products

Featuring this month's SEMA Data Excellence level brands' products from Bestop, Rough Country, and Vibrant! 

Bestop Replace-A-Top for OEM Hardware - Part No. 51117-01
Your original soft top can get damaged or begin to show its age after all those years bat...

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New Brands from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • Armorlite - Provides an entirely new level of durability, style and performance in complete replacement flooring systems for Jeep® Wrangler JK, JL and JT m...
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SEMA Data Co-op (SDC) understands the challenge it can be to acquire accurate product data. Whether it’s weights and measurements, accurate descriptions, pricing levels, UPC codes and the like or rich vehicle application data to power year/make/model look ups. It is necessary to have detailed product data for our distributors and ultimately the end consumer to view an accurate product detail page that has plenty of information and digital assets for them to find exactly what they’re looking for and ultimately make a buying decision. SDC provides a central repository for quality product data while validating for compliance and to strict requirements available for export in any format distributors may require. With the updated SDC 2.0 PIM System now in place, SDC is continuing to pave the way for future growth. Thank you to the entire SEMA Data Co-op Team!

Roush Performance / SLP - Street Legal Performance