SEMA Data Services

We understand as our industry evolves and grows, so do your needs. 
— Note from Gigi Ho, VP of Operations

SEMA Data has also evolved over the last few years since I've joined the team. From its start as a product data storehouse, we now offer a full...

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SEMA Data BigCommerce eCommerce plugin

Joining the line up of SEMA Data eCommerce plugins is the latest one for websites built on the BigCommerce platform.

We're excited that the BigCommerce eCommerce plugin is now out of Beta and is live and available for everyone. The plugin is the third one released by SE...

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SEMA Data Excellence Award Recipients

Congratulations to all our Data Excellence Award recipients! 

Great to receive more pics from SEMA Data members sharing their excellence with us! 

In March we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked y...

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Manufacturer Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, affordable product data management for any business, large or small

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Reseller Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members

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Resources

Data Best Practice - Life Cycle Status Codes

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog Manager  

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers.

At our last SEMA Data... READ MORE

Reseller Scorecards in SEMA Data PartsHub

With PartsHub's Reseller Scorecards, you can find out what data your customers need before you send. 

Know that your content is complete and ready to be sent, before you send it. Toggle between different reseller specific scorecards to review the data fields... READ MORE

ACES bed type update VCdb removes Styleside Stepside

Auto Care updated the VCdb for bed type configuration table. 

As you may know, SEMA Data subscribes to Auto Care's Vehicle Configuration Database (VCdb) to help you create ACES records (i.e., vehicle fitment data for your parts). The database is updated... READ MORE

Call on our SDC teams to help you

The SEMA Data team is here to help with your questions and data concerns.

We have several teams all lined up to help you when you run into questions or concerns with either creating or getting product data. Outlined below is contact information to each of our team leads.... READ MORE

We address a few of the more commonly asked questions.

Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...

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Want a little extra help building or updating your product data?

SEMA Data is here to help! With our Do-It-With-Me Data Service, we can assist with any step in the data management process, whether it be starting from scratch or refining existing content to improve data quality for...

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The term ‘keyword’ is broad and perplexing, there may still be misconceptions in the Aftermarket as to why they are, in fact, relevant in promoting and selling products. Let’s debunk the myth.

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SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we have undertaken this challenging project to create the defini...

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Manufacturers

SEMA Data Services

We understand as our industry evolves and grows, so do your needs. 
— Note from Gigi Ho, VP of Operations

SEMA Data has also evolved over the last few years since I've joined the team. From its start as a product data storehouse, we now offer a... READ MORE

SEMA Data Excellence Award Recipients

Congratulations to all our Data Excellence Award recipients! 

Great to receive more pics from SEMA Data members sharing their excellence with us! 

In March we shipped out the Awards to more than 140 brands who earned SEMA Data Excellence in 2021, and asked... READ MORE

Data Best Practice - Life Cycle Status Codes

View from the Driver’s Seat - a perspective from Joe Sepeda, Product eCatalog Manager  

We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers.

At our last SEMA Data... READ MORE

SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from BBK, Borla, Deviant Race Parts, GEN-Y Hitch, Raptor Series, and RIGID! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced... READ MORE

Resellers

SEMA Data Services

We understand as our industry evolves and grows, so do your needs. 
— Note from Gigi Ho, VP of Operations

SEMA Data has also evolved over the last few years since I've joined the team. From its start as a product data storehouse, we now offer a full...

READ MORE
SEMA Data BigCommerce eCommerce plugin

Joining the line up of SEMA Data eCommerce plugins is the latest one for websites built on the BigCommerce platform.

We're excited that the BigCommerce eCommerce plugin is now out of Beta and is live and available for everyone. The plugin is the third one released by SE...

READ MORE
SEMA Data Excellence Featured Brands

Featuring this month's SEMA Data Excellence level brands' products from BBK, Borla, Deviant Race Parts, GEN-Y Hitch, Raptor Series, and RIGID! 

GEN-Y Hitch REBEL X Tactical Drop Hitch – Part No. GH-13053X
The REBEL hitch is a competitively priced hit...

READ MORE
New brands available from SEMA Data

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 

  • FFP Customs - Specializing in Mustang drag racing parts, FFP manufacturers Bolt On & Go parts to make a driver more comfortable in his/her race car ...
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We've had the most incredible experience with SEMA Data, from our first conversation, to how helpful the team was to get everything set up and uploaded. Their kindness and quick responses are well received and pretty rare these days. Wanted to applaud SEMA Data for that!

GEN-Y HITCH