
Will we see you? We are back in the Green Hall at Booth #2108!
Technology and data trends are always evolving and we are evolving with it to help provide quality data based on the needs, research, and feedback from the industry. Be sure to set a meeting with the SEMA Data Team to...
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Featuring this month's SEMA Data Excellence level brands' products from Borla, Husky Liners, Old Man Emu, Rigid, and ST Suspension!
ST Suspensions ST X Coilover Kit - 97-02 Audi A8 (D2-4D) Sedan 2WD+Quattro / S8 (D2-4D) – Part No. 13210024
The ST X...

We are looking forward to presenting the SEMA Data Excellence Awards to all the recipients exhibiting this year!
There are over 110 Data Excellence brands that are exhibiting and will be recognized at the SEMA Show this year. We look forward to personally handing out the Awards a...
READ MORE
Manufacturer Information
MANUFACTURERS, IMPORTERS, BRAND OWNERS
Complete, affordable product data management for any business, large or small

Reseller Information
DISTRIBUTORS, RETAILERS, eCOMMERCE
Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members
Resources
For businesses looking to capitalize on Amazon's 200+ million Prime members' attention and behemoth product search dominance, ensuring your product listing is optimized as much as possible is one of the key strategies for success.
Here are some tips for your... READ MORE
It's an exciting time after all the work you've done with your internal and SEMA Data teams to get your product information gathered, organized, reviewed and, finally, published! CONGRATULATIONS!
Now what?
READ MOREHere's how to let your customers know with Life Cycle Statuses.
We are often asked about the best way to release new product announcements and how to manage that in the datasets sent out to resellers. By using Life Cycle Statuses, you can not only with let your... READ MORE
... and How Brands Should Respond
In the last decade the online sales channel for automotive parts and accessories in the U.S., or eCommerce, has grown from a few billion dollars in annual sales to over $30 billion in 2022. In that same period the industry adoption... READ MORE

SEMA Data has three eCom plugins available, Shopify, WooCommerce and Big Commerce.
You can find the plugins within those platform's app marketplaces. Below is a quick reference matrix of the available features and functions across all three. There is a road map for additional...
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It's easy to get lost in the alphabet soup and vernacular of our industry. Here are a few definitions of those you'll run across. This is a continuing article so as new terms are introduced, you can come back to reference them here.
Please contact us for anything you do not see and...
READ MOREWe address a few of the more commonly asked questions.
Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...
READ MOREWant a little extra help building or updating your product data?
SEMA Data is here to help! With our Do-It-With-Me Data Service, we can assist with any step in the data management process, whether it be starting from scratch or refining existing content to improve data quality for...
READ MOREManufacturers
Featuring this month's SEMA Data Excellence level brands' products from Borla, Husky Liners, Old Man Emu, Rigid, and ST Suspension!
ST Suspensions ST X Coilover Kit - 97-02 Audi A8 (D2-4D) Sedan 2WD+Quattro / S8 (D2-4D) – Part No. 13210024
The ST X... READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Entire line from The Wheel Group - Leading designer, manufacturer and distributor of automotive aftermarket products with 14 brands covering wheels, specialty tires,... READ MORE
We are looking forward to presenting the SEMA Data Excellence Awards to all the recipients exhibiting this year!
There are over 110 Data Excellence brands that are exhibiting and will be recognized at the SEMA Show this year. We look forward to personally handing out the Awards... READ MORE
SEMA Data's In-Person Users Group Meetup is scheduled for Monday, October 30, at 3:00pm in Room N240!
This is the Monday before the start of this year's SEMA Show. We are near bursting with anticipation as we will have exciting news to share with you,... READ MORE
Resellers

Featuring this month's SEMA Data Excellence level brands' products from Borla, Husky Liners, Old Man Emu, Rigid, and ST Suspension!
ST Suspensions ST X Coilover Kit - 97-02 Audi A8 (D2-4D) Sedan 2WD+Quattro / S8 (D2-4D) – Part No. 13210024
The ST X...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Entire line from The Wheel Group - Leading designer, manufacturer and distributor of automotive aftermarket products with 14 brands covering wheels, specialty tires, vehic...
READ MORE
We are looking forward to presenting the SEMA Data Excellence Awards to all the recipients exhibiting this year!
There are over 110 Data Excellence brands that are exhibiting and will be recognized at the SEMA Show this year. We look forward to personally handing out the Awards a...
READ MORE
SEMA Data's In-Person Users Group Meetup is scheduled for Monday, October 30, at 3:00pm in Room N240!
This is the Monday before the start of this year's SEMA Show. We are near bursting with anticipation as we will have exciting news to share with you, inc...
READ MORE
Many people think of SEMA as just a show and few know the true power of the benefits that come along with being a member. SDC is one of these golden benefits that we utilize to stay as far ahead of the curve as possible.
Gibson Performance