SEMA Data Subscription

After just a month, we are seeing great adoption of the expanded Data Subscription Program Features. 

SEMA Data launched a refreshed and more flexible Data Subscription Program tailored to support the growing demands of resellers and service providers in the automotive aftermarket. Wit...

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SEMA Data Excellence at SEMA Show 2025

SEMA Data Excellence Award recipients will be featured at the 2025 SEMA Show! 

This year, for those who achieve Data Excellence, we have new featured placements for those who achieve Platinum which will be featured even after the Show!

Manufacturers whose data scores Go...

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SEMA Data Featured Product TrailFX AL6001B

Featuring this month's SEMA Data Excellence level brands' products from BOLT, ENEOS, Hushmat, Pacbrake, and TrailFX! 

TrailFX A6 Series Running Board, With 6-1/2 Inch Wide Step Area, Powder Coated, Titanium Black, Aluminum, with Welded End Caps/ Hardware and Brackets, Rocker Pa...

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Manufacturer Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, flexible and affordable product data management, and comprehensive tools and services to help you going fast

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Reseller Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry along with tools and services to get you up and running

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Resources

SEMA Data Central brand change log

In the last 45 days, 206 of the brands available in the SEMA Data program has updated their product information! How many of those are your approved brands? 

We understand that is a lot to keep up with. That's why we make that information readily available to you within SEMA... READ MORE

SEMA Data Subscription Plan Changes

The Data Subscription program available from SEMA Data is getting some new features and new subscription plans for you rolling out this week!

We truly appreciate the participation of our reseller community and continue striving to bringing value to you with the subscription program. In the... READ MORE

SEMA Data Filtered Exports

Get ready to experience smarter, more efficient data exports! 
We’re excited to announce a powerful new feature launching this week exclusively for our Turbo and Mach data subscribers — Export Filtering! This new functionality makes it easier than ever to tailor your data... READ MORE

SEMA Data Ask the Experts

This Friday, February 28 at 10:00am PST, is your chance to get training and your questions answered by the SEMA Data Team!

This month, along with your questions, we will be doing a deep dive into the PIES Item Segment. This powerful section of your dataset simplifies catalog... READ MORE

camera take pics of products

If you were to search through the many articles on the semadata.org website, you'll find no less than a dozen that mentions the importance of product images for selling your products, online and in point-of-sale systems. 

We still see many of your datasets with only one image per p...

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SEMA Data Shopify BigCommerce Wordpress plugins

SEMA Data has three eCom plugins available, Shopify, WooCommerce and Big Commerce. 

You can find the plugins within those platform's app marketplaces. Below is a quick reference matrix of the available features and functions across all three. There is a road map for additional...

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Terms of the Trade at SEMA Data

It's easy to get lost in the alphabet soup and vernacular of our industry. Here are a few definitions of those you'll run across. This is a continuing article so as new terms are introduced, you can come back to reference them here.

Please contact us for anything you do not see and...

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We address a few of the more commonly asked questions.

Below you'll find answers to the questions we get asked the most often about the SEMA Data services. As always, we are happy to talk one-on-one with anyone interested in learning more about SEMA Data. To submit additio...

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Manufacturers

SEMA Data Excellence at SEMA Show 2025

SEMA Data Excellence Award recipients will be featured at the 2025 SEMA Show! 

This year, for those who achieve Data Excellence, we have new featured placements for those who achieve Platinum which will be featured even after the Show!

Manufacturers whose data scores... READ MORE

SEMA Data Featured Product TrailFX AL6001B

Featuring this month's SEMA Data Excellence level brands' products from BOLT, ENEOS, Hushmat, Pacbrake, and TrailFX! 

TrailFX A6 Series Running Board, With 6-1/2 Inch Wide Step Area, Powder Coated, Titanium Black, Aluminum, with Welded End Caps/ Hardware and Brackets, Rocker... READ MORE

SEMA Data New Brands Live

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Clutch Masters - Manufactures high performance clutches and flywheels for street and track, trusted by racers and tuners for over 40 years
Scott Performance - Biuilds... READ MORE

SEMA Data Featured Product ST Suspension 1820230880 

Featuring this month's SEMA Data Excellence level brands' products from Husky Towing, ST Suspension, and TrailFX! 

ST Suspensions XTA Plus 3 Coilover Kit - 2018+ Ford Mustang (S-550); with electronics dampers - Part No. 1820230880 
he XTA plus 3 coilover kit... READ MORE

Resellers

SEMA Data Subscription

After just a month, we are seeing great adoption of the expanded Data Subscription Program Features. 

SEMA Data launched a refreshed and more flexible Data Subscription Program tailored to support the growing demands of resellers and service providers in the automotive aftermarket. Wit...

READ MORE
SEMA Data Featured Product TrailFX AL6001B

Featuring this month's SEMA Data Excellence level brands' products from BOLT, ENEOS, Hushmat, Pacbrake, and TrailFX! 

TrailFX A6 Series Running Board, With 6-1/2 Inch Wide Step Area, Powder Coated, Titanium Black, Aluminum, with Welded End Caps/ Hardware and Brackets, Rocker Pa...

READ MORE
SEMA Data New Brands Live

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Clutch Masters - Manufactures high performance clutches and flywheels for street and track, trusted by racers and tuners for over 40 years
Scott Performance - Biuilds...

READ MORE
SEMA Data Subscription Plan Changes

The Data Subscription program available from SEMA Data is getting some new features and new subscription plans for you rolling out this week!

We truly appreciate the participation of our reseller community and continue striving to bringing value to you with the subscription program. In the...

READ MORE

When CURT and ARIES on boarded with SDC we become the first supplier / manufacturer to achieve ‘Platinum Status’ immediately. Being platinum means CURT and ARIES data is as content rich as you can get. According to Paul Spornitz of SDC, the modern web shopper is much more likely to buy a product from a company that is rich in content. Having downloadable installation guides and warranty information along with videos and multiple high resolution images is a huge resource to our customers. One of CURT & ARIES’ goals is to be the best at data distribution in the industry. We look forward to continuing to expand on our relationship with SDC.

Curt Manufacturing