In the last 45 days, 206 of the brands available in the SEMA Data program has updated their product information! How many of those are your approved brands? 

We understand that is a lot to keep up with. That's why we make that information readily available to you within SEMA Data Central (previously referred to as PIMS)....

After just a month, we are seeing great adoption of the expanded Data Subscription Program Features. 

SEMA Data launched a refreshed and more flexible Data Subscription Program tailored to support the growing demands of resellers and service providers in the automotive aftermarket. With record-setting platform usage and a surge in...

SEMA Data Excellence Award recipients will be featured at the 2025 SEMA Show! 

This year, for those who achieve Data Excellence, we have new featured placements for those who achieve Platinum which will be featured even after the Show!

Manufacturers whose data scores Gold or Platinum by August 1, 2025, and...

Featuring this month's SEMA Data Excellence level brands' products from BOLT, ENEOS, Hushmat, Pacbrake, and TrailFX! 

TrailFX A6 Series Running Board, With 6-1/2 Inch Wide Step Area, Powder Coated, Titanium Black, Aluminum, with Welded End Caps/ Hardware and Brackets, Rocker Panel Mount – Part No. AL6001B
TrailFX...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
Clutch Masters - Manufactures high performance clutches and flywheels for street and track, trusted by racers and tuners for over 40 years
Scott Performance - Biuilds premium exhaust and performance parts for diesel...

The Data Subscription program available from SEMA Data is getting some new features and new subscription plans for you rolling out this week!

We truly appreciate the participation of our reseller community and continue striving to bringing value to you with the subscription program. In the last year, we've seen an uptake in activity....

Get ready to experience smarter, more efficient data exports! 
We’re excited to announce a powerful new feature launching this week exclusively for our Turbo and Mach data subscribers — Export Filtering! This new functionality makes it easier than ever to tailor your data exports, ensuring you get only the product data you...

Featuring this month's SEMA Data Excellence level brands' products from Husky Towing, ST Suspension, and TrailFX! 

ST Suspensions XTA Plus 3 Coilover Kit - 2018+ Ford Mustang (S-550); with electronics dampers - Part No. 1820230880 
he XTA plus 3 coilover kit gives your car maximum performance for the road and...

Get your fresh, hot data files today! The following brands are now LIVE and available for exports: 
 - Circuit Board Medics - Restores and refurbishes automotive, appliance, and industrial circuit boards, providing cost-effective, reliable repair solutions
 - Magnum Truck Racks - Proudly made in the USA for...

This Friday, February 28 at 10:00am PST, is your chance to get training and your questions answered by the SEMA Data Team!

This month, along with your questions, we will be doing a deep dive into the PIES Item Segment. This powerful section of your dataset simplifies catalog management by providing essential details like GTINs,...