Use of data evolves. Data standards evolve. SDC is helping you keep up with the evolution.
As the business landscape shifts to online, the needs and use of data has changed. The Auto Care Association has released their updates to the PIES and ACES to meet those needs.Read More
From a marketing and sales standpoint, the consumers are making it clear they want to learn about products through online search.Read More
Featuring this month's SDC Platinum level brands' products from SCT Performance, Heavy Metal Off-Road, Fia, Advanced Fuel Dynamics, and Du-Ha!Read More
You are my people.
January of 2020 marks my 19th year in the specialty segment of the automotive aftermarket.Read More
It was a great week at the Performance Racing Industry (PRI) show.
The PRI Show happens every year in December in Indianapolis. Manufacturers and resellers focused on performance and racing gathered there are often new to the topic of product data. This allowed us to have more education-based meetings...Read More
Data Staging is Now Live in the SDC PIM and Effective for All Manufacturers Monday, January 20!Read More
Finding the right product mix to offer your customers is key to retailing.
So is providing them with all the information required to make intelligent purchase decisions. The SDC is an...Read More