The SEMA Data video library provides educational resources that offer instruction in our industry’s data standards. This material was developed to introduce new users to the industry standards and refine the knowledge of seasoned data experts. Whatever your level of expertise, you will find valuable content here.

SEMA Data's PIM System - Video 1: What is SEMA Data

What is SEMA Data, and how does it work with the SEMA aftermarket companies?

SEMA Data's PIM System - Video 2: What is the PIM System

What is SEMA Data's Product Information Management System and what types of product information does it help to manage?

SEMA Data's PIM System - Video 3: How to use the PIM System

How to get started using the SEMA Data PIM System

SEMA Data's PIM System - Video 4: Requesting Brand Data

How do Resellers request to get access to the manufacturers' product information stored within the PIM system?

SEMA Data's PIM System - Video 5: Getting Datasets from the PIM System

After access is granted, how do Resellers work in PIM system to download the manufacturers' product information?

SEMA Data Direct Connect

For Manufacturers, SEMA Data proprietary Direct Connect process can transmit your product information in your Resellers in minutes.

BBK - How SEMA Data helped with robust data and a strong reseller network.

Hear the importance of maintaining a robust data set from a Platinum Supplier. Brian Murphy, the CEO of BBK Performance, talks about his company’s participation in SEMA Data.

COMP Performance Group - The SEMA Data Team and the tools provided made data management easy.

Hear from Chris Douglas, COO, and Kevin Martin, Product Data Manager, on how the COMP Performance Group uses SEMA Data to communicate with their customers, and their transition from paper to electronic cataloging.

Gibson Performance - How Data Drives eCommerce

Vice President of Gibson Performance, Shawn Gibson talks with SEMA News about his experience using SEMA Data to help manage product data for over 4,000 SKUs.

Liquid Glow - How SEMA Data helped them find more customers

Richard Kratz, President and CEO of Liquid Glow, talks with SEMA News about using the tools in SEMA Data to help secure new business.