260 Brands (88 are Data Excellence) Updated Their Product Data in the Last 45 Days

Is your product catalog keeping up?

Product data doesn’t stand still. In just the last 45 days, 260 brands in SEMA Data updated their product information, including 88 brands recognized for Data Excellence.

Those updates can mean new part numbers, discontinued products, pricing changes, new vehicle applications, updated descriptions, better images, corrected attributes and more.

For a WD, dealer or retailer business carrying hundreds or thousands of products, keeping up with those changes manually can quickly become a challenge. Outdated product data can mean incorrect listings, missed new products, discontinued parts that remain for sale, inaccurate pricing and unnecessary cleanup.
 

Put Product Data Updates to Work Automatically

A SEMA Data subscription gives you access to current manufacturer-supplied product data and tools to make it easier to keep that information flowing into your business.

Depending on your workflow, you can:

• Automate product and fitment files on a schedule or whenever data changes
• Build Custom Export Formats that match the structure your system needs
• Connect directly through SEMA Data APIs
• Feed product data into your eCommerce store using plugins for Shopify, BigCommerce and WooCommerce
   

Know Exactly What Changed

Sometimes you don't need another complete data file. You just need to know what changed.

Data subscribers can use the Brand Change Log in SEMA Data to see three important changes across their approved brands:

• New parts added
• Parts discontinued or deleted
• Pricing changes, including which price type changed
   

260 Brands in 45 Days Is a Lot to Keep Up With

And that is exactly the point.

Manufacturers are continually improving and changing their product data. The value of a data subscription isn't just getting access to a file. It's having a better way to keep your product catalog aligned with those changes as they happen.

If you're already receiving data from SEMA Data, make sure you're taking advantage of automated exports, the Brand Change Log and weekly change notifications.

If you're not a Data Subscriber, explore the features and benefits of a SEMA Data subscription and see how SEMA Data can help take some of the manual work out of keeping your product catalog current.

For Brand Owners: The Brand Change Log is also a useful way to verify that your latest additions, deletions and pricing changes have been processed by SEMA Data and are available to your approved customers.