Your Data Is Your Brand. Make It Count! 

Recognition at this year's 2026 SEMA Show starts long before the lights come on in Las Vegas.

Manufacturers and brands that achieve Gold or Platinum status in the SEMA Data Scorecard by August 1 — and maintain that level through the end of October — will be recognized as SEMA Data Excellence brands during the SEMA Show and at the annual SEMA Data Meetup event.

But this is bigger than an award.

Your product data powers how the industry discovers, trusts, and sells your products every day. From warehouse distributors and large retail chains to eCommerce sites, installers, jobbers, and independent resellers, your data is often the first interaction customers have with your brand.

Strong data does more than check a box:

  • Builds reseller confidence
  • Improves search visibility and product discoverability
  • Reduces fitment confusion and returns
  • Helps products get to market faster
  • Creates a stronger buying experience for enthusiasts and professionals alike

Brands that reach Gold and Platinum levels demonstrate a commitment to complete, accurate, and high-quality product content across the channels that matter most.

What Is Data Excellence?

The SEMA Data Scorecard was created to help manufacturers measure and improve the quality of their product content through four levels:

  • Bronze
  • Silver
  • Gold
  • Platinum

Brands achieving Gold or Platinum are recognized as reaching SEMA Data Excellence.

These levels are designed around the content your business partners need most, including:

  • Product attributes
  • Features and benefits
  • High-quality images
  • Marketing descriptions
  • GTINs
  • Categorization and standards compliance
  • Fitment and application data

This is not about perfection overnight. It is about building a scalable data strategy that supports sales growth, reseller relationships, and long-term brand credibility.

Why Brands Prioritize Data Excellence

Manufacturers who consistently perform well in the market understand that product data is no longer just operational support. It is part of the customer experience.

When your content is complete and consistent:

  • Resellers are more likely to trust and promote your products
  • Customers make faster and more confident buying decisions
  • Your team spends less time reacting to data issues downstream
  • Product launches move more efficiently across channels

The brands leading in today’s aftermarket are investing in the infrastructure behind the scenes that helps their products stand out everywhere they appear.

Recognition at the SEMA Show

SEMA Data Excellence brands will receive recognition throughout the SEMA Show experience, including:

  • Recognition during the SEMA Data Meetup event
  • Featured visibility connected to the SEMA Show experience
  • Recognition among industry peers and business partners
  • Placement in the SEMA Show edition of SEMA Magazine
  • Additional opportunities and featured placements to be announced later this year

Start Now to Reach Gold or Platinum by August 1

Achieving Data Excellence is a collaborative process between your internal teams and the SEMA Data team. The strongest results come from organizations that treat product content as a strategic business asset, not an afterthought.

Our team can help you:

  • Review your current Scorecard status
  • Identify the highest-impact improvements
  • Build a roadmap toward Gold or Platinum
  • Establish best practices for ongoing data quality

Your products deserve to be represented at their best across the industry.

Now is the time to get there!

 

As always, we're here to help if you have questions. Contact us at info@semadata.org.
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