"You guys can do that?"

We get this reaction a lot. Someone on your team flags a data problem — wrong fitment or missing content — and we say, "we can help with that." And we've been adding capabilities you might not even know about. Here's your full rundown.

⭐ NEW! See Brand Data Quality Before You Commit

This one's a game-changer for how you build your catalog. You can now see a brand's Data Quality Scorecard BEFORE you even request their data. That means you go in with your eyes open — knowing exactly what you're getting and how much cleanup to expect. Don't let the Scorecard be the only determining factor -- it's a good one but it doesn't have to be the only one. Because of the 95% completion rule, some brands may not be at Silver or Gold but may have much of the information you want or need.

What the Scorecard Shows You
ACES fitment coverage, PIES content fill rates, like image coverage, attribute, pricing and price types available — all scored at the brand level before you subscribe to their data.

Why This Matters for Your Business
Source from brands who've invested in data quality and spend your team's time growing your catalog. Think of it like a credit check before a partnership. You wouldn't bring on a new vendor without vetting them and now you can vet their data the same way.
Pro Tip: 
Use the scorecard to prioritize which brands to onboard first. High-scoring brands mean faster time-to-publish, less internal friction, and lower risk of returns from bad fitment.

⭐ Data Excellence: What It Means for You as a Reseller

Data Excellence is our quality benchmark and it's now visible to you. Brands that achieve Data Excellence certification have met rigorous standards for fitment accuracy, content completeness, image coverage, and PIES compliance.

As a reseller, this is your fast lane. Data Excellence-certified brands are:

  • Ready to publish >> less review time, faster time-to-shelf
  • Lower return risk >> their fitment data has been put through the wringer
  • Higher converting >> complete content means shoppers buy with confidence
  • Better supported >> these brands are invested in their data and will be responsive partners

Bottom Line: 
When you see the Data Excellence badge on a brand's scorecard, that's a green light. Prioritize them. Your customers, and your margins, will thank you.

⭐ Everything We Can Do for You — Yes, All of This

SEMA Data is a lot more than a data feed. Here's the full picture:

✅  Validated ACES Fitment Data: Year/Make/Model/Submodel vehicle application data verified against industry standards. Accurate fitment = fewer returns, fewer angry customers, fewer chargebacks.
✅  Rich PIES Product Content: Full descriptions, dimensions, features, and high-res images — the content that gets your listings found and converts browsers into buyers.
✅  Standardized Feeds: Whether you're using ACES/PIES-formatted data feed, created a Custom Export Template, or using our APIs, across all your brands,  you only need to plug it into your systems once — no custom integration per supplier.
✅  Filters to Fit: You're a niche retailer and only focus on certain vehicles or certain products? Filtering options enable you to get only the product data you're interested in and focus your selling efforts.
✅  Ongoing Product Content Maintenance: Manufacturers update specs, images, and fitment constantly. SEMA Data keeps that current so your catalog stays accurate. And as a subscriber, you'll receive weekly updates of which brands added new products, refreshed pricing, or discontinued items.
✅  GTIN Access: GTINs are the universal product identifier major retail channels require. When brands submit through SEMA Data with proper GTINs, you get clean, unambiguous product matching. No more phantom duplicates or mis-assigned items.
✅  Data Quality Scoring: See quality scores at the brand level — and know before you subscribe.

⭐ Got a Fitment Mess? We can actually help with that, too!

Fitment conflicts. Overmapping. If you've inherited any of these in your catalog, you know how hard they are to untangle and what that means in product returns.

Let us help you with the cleanup! Our data team now offers fitment conflict resolution and overmapping cleanup as an inquiry-based service. If you're sitting on a catalog with messy fitment data, don't spend months fixing it internally. Reach out and let's talk about what we can do.

This is not a self-serve tool! It's your team getting access to our data specialists who know the ACES standard inside and out. Just inquire and we'll scope it with you.

Ready to See What Your Data Could Look Like?

Check out the Brand Scorecard, explore Data Excellence brands, and reach out if you've got fitment issues we can tackle together.

 

As always, we're here to help if you have questions. Contact us at info@semadata.org.

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