Closing the Inventory Gap

Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins!

SEMA Data now makes it easy for manufacturers to send inventory data and for resellers to receive it in the exact format they need. This capability bridges a long-standing need from resellers seeking to centralize all their product data needs using SEMA Data as their "one stop" single source; and relieves the effort of manufacturers needing to maintain separate inventory feeds for each customer. 
 

For Manufacturers: Share Inventory Once, Reach Many

Manufacturers can submit inventory and availability feeds directly through SEMA Data, ensuring partners receive timely, accurate stock information without managing multiple custom integrations. Updates can reflect in-stock status, quantities, and other availability signals, helping resellers sell with confidence while preserving the manufacturer’s control over data distribution.

The result: fewer manual requests, less confusion, and stronger reseller relationships.
 

For Resellers: Receive Inventory in Your Preferred Format

Every reseller system is different. With SEMA Data, resellers can configure how they receive inventory data. Whether you need daily updates, specific fields, or a custom file structure, inventory feeds are delivered in a format that fits your business.

That means faster updates, cleaner data, and fewer workarounds.
 

If you’re a manufacturer looking to distribute inventory data more efficiently, or a reseller ready to automate how availability flows into your business, SEMA Data provides the connection point.

Contact the SEMA Data team to get started!