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Testimonials

Recently came onboard and honestly, having nothing but great things to say about SEMA Data and the eCatalog team there. The whole process has been very smooth and easy from kickoff call to going live with our data.

RaceChip



We've had the most incredible experience with SEMA Data, from our first conversation, to how helpful the team was to get everything set up and uploaded. Their kindness and quick responses are well received and pretty rare these days. Wanted to applaud SEMA Data for that!

GEN-Y HITCH



SEMA Data Co-op has been a constant positive force for growing the Melling High Performance line. We provide the data each month and SDC takes it from there. There cannot be an easier and cost effective way to gain exposure in the market and generate sales. The SDC teams continues to impress us with their attention to our product data quality and assistance with any issues.  We have had consistent sales gains every year since joining the SDC family and look forward to many more years to come.

Melling Performance



SEMA Data is a program that MAHLE Motorsport uses every day to communicate with our vendors and customers.  When questions or issues arise, the team at SEMA Data has always had the answers we needed quickly, and in 2019 they were instrumental in improving our data that vendors received.

MAHLE Motorsport



RIGID successfully achieved Platinum Status earlier this year with the help of SDC’s knowledgeable staff. As a manufacturer, this means that our data meets even the most demanding Receiver’s requirements. SDC has been a great resource for RIGID. They have helped us understand how critical accurate & complete data is to our customers. We can now control our content better, which allows us to supply our distribution and retail partners with our most up to date information in the time frame and format our Authorized Receivers require.

RIGID Industries



Making the decision to move forward with SEMA Data was one of the best things we did for Pedal Commander. It has given us tremendous opportunities as a business and the assistance we received going through the process has been unmatched. We are very thankful for everyone who has been a part of getting us to Platinum status and we look forward to continuing to work with such an outstanding program.

Pedal Commander



SEMA Data Co-op (SDC) understands the challenge it can be to acquire accurate product data. Whether it’s weights and measurements, accurate descriptions, pricing levels, UPC codes and the like or rich vehicle application data to power year/make/model look ups. It is necessary to have detailed product data for our distributors and ultimately the end consumer to view an accurate product detail page that has plenty of information and digital assets for them to find exactly what they’re looking for and ultimately make a buying decision. SDC provides a central repository for quality product data while validating for compliance and to strict requirements available for export in any format distributors may require. With the updated SDC 2.0 PIM System now in place, SDC is continuing to pave the way for future growth. Thank you to the entire SEMA Data Co-op Team!

Roush Performance / SLP - Street Legal Performance



SEMA Data Co-Op understands what it takes to ensure that your products and ultimately your brand is successful in the digital marketplace. By working closely with the SDC team, we have enriched our product data significantly, and as a result are realizing the power of thorough and accurate product data when properly mapped to the industry standard ACES and PIES. At COMP Performance Group, we look forward to continuing to grow our data and in turn representing our excellent products with the best product information that we can provide.

COMP Performance Group



With over 35 years of suspension related product data on hand, my team and I needed a better solution for updating, adding and sending out our product information. Our recent experience in working with the SDC was first class. The support of the SDC team and the simplicity of the Co-Op’s vehicle fitment software exceeded our expectations. I’d recommend the SDC to any manufacturer looking to establish, organize or build upon their product data.

Aldan American Suspension



As a manufacturer we would see our products listed all over the internet with incorrect info. Part #’s not matching descriptions, out dated info, old images, obsolete parts etc. This was a headache for our customer service team trying to fix the issues. We decided to use SEMA Data to help clear up this confusion and clean up the data that our customers were using. We were looking at an uphill battle, and while we still find inaccurate data out there, we have seen great improvements. SEMA Data has been a great resource for us to control our content better, which has resulted in less confusion from our customers both wholesale and retail.

Fastway Trailer



LUVERNE has a dedicated data team that is committed to creating rich content for our customers. SDC provided all of the tools needed to achieve the Platinum level. The Data Lab staff are knowledgeable and always willing to help. Their partnership with Cellacore and the ProductDesk Product Information Management platform made attaining this level quick and easy.

LUVERNE/CURT Manufacturing



One of our most important objectives for 2017 was to be more aggressive in making sure we looked at all avenues to promote our products in front of both current and new customers. SDC has taken a typically tedious and frustrating process and made it very simple. I work with a diverse group of industry data companies and SDC by far has the whole process perfected. I was pleasantly surprised at how fast the project moved and how good the end results were. The staff is always quick to respond to any concerns and they genuinely want you to succeed.

Melling Engine Parts / Melling Performance



SEMA Data has been the obvious choice with an extremely knowledgeable staff acting quickly to our data needs and distribution. Taking the necessary time and steps in standardizing, complete and accurate data that can be delivered to our distribution channel accurately and efficiently will continue to grow our sales goals in an ever-changing industry. Thank you SEMA Data!

Roush Performance / SLP - Street Legal Performance



Raptor Series recognizes that our sales and overall customer service commitment depends on our ability to provide clean and accurate data to all of our customers. Since we've started working with SDC to improve our data we have gained essential insight into what our data receivers truly need to be successful with our brand. We have since seen our data progress to achieve "Platinum" status and we wouldn't have been able to achieve that without the commitment and support of our friends at SDC.

Raptor Series Automotive Products



As MGP Caliper Covers embarks on our next level of growth we place a keen directive on where content is derived and how it flows throughout our ecosystem. Our customer is king and we place a heavy emphasis and reliance on how we service our customer through data and analytics. Our world and industry is on a continual carousel of change, MGP Caliper Covers requires rigid and accurate information on a daily basis, SEMA Data Co-op provides this for us. SDC has helped us understand critical pieces of numeric data that has made us more nimble and precise in how we approach our business. MGP Caliper Covers appreciates what SDC has provided and will look to them to build on continued success into the future.

MGP Caliper Covers



“When I first started with Baer one of my first tasks was to work on getting the Baer Sport data up to date. It had been a while since anyone had worked on making sure our data was as good as it could be for our customers so the task seemed a little daunting at the beginning. But with the help of the great people over at SDC, it went much smoother than expected. I have been fortunate to have the SDC there to help me at every stage of the process. They are always there to answer any question I may have, no matter how big or small it is. It is really comforting to know that as our company expands, I can count on them being there to help me make sure our data is as clean as it can be!”

Baer Brakes



Thank you for your help in setting everything up over the last year. I will continue to add to our data and make it richer. I hope to see the SDC become a key part of our relationship with our customers in the coming year.

Canton Racing Products



At the 2012 SEMA show, the SEMA Data Co-op team did a great job teaching and illustrating how important this new service will be to all SEMA members. Thanks to the SDC’s effective PR campaign launched several years ago, we have been working hard at Hotchkis to bring our data up to standard. Thankfully it all came together and we were ready to load our data just as they were preparing to go live with PIMS. We really look forward to taking advantage of PIMS as it will be the first time we have the authority to affect our data in real time.

Hotchkis Performance



I am glad to see that companies are looking to the SEMA Data Co-op as a source. We have been supportive since the first focus group! Keep up the good work

Rampage Products



Working with the SEMA Data Co-Op team has made it easier for us to get our PIES data file up to standards. They have also been very helpful with information in the development of our first ACES file. I recommend getting in touch with them before you start trying to develop your own PIES and ACES data.

Hypertech



Having the opportunity to visit our customers on a weekly basis, getting their input and feedback on their day-to-day sales, it’s becoming clear that websites are taking the place of print catalogs & the internet generates a large amount of the revenue for the stores. With the larger “internet only” companies taking advantage of our higher end product line, we need to be able to deliver our detailed data to them quickly, accurately & efficiently. We have a number of choices, foot notes and application guidelines with our suspension products that need to be relayed to the retail consumers. SDC gives them a great tool to use to get all the information they need.

Fabtech



The SEMA Data Co-op team has been so helpful during all phases of the process of data updates. The team is very knowledgeable and helpful in all things data related. I really have enjoyed working with the team SEMA has put together.

Hellwig Products



Thank you SEMA for pioneering the SEMA Data Co-op program. MSD Performance believes uniform data standards for our industry are extremely important. This is why MSD signed up to be one of the pilot test manufacturers. Having standardized data for our industry will help everyone sell more products. I hope everyone will take advantage of this great service provided by the SEMA Data Co-op.

MSD Performance



As a manufacturer, providing product information in a timely manner to our customers is of paramount concern. By localizing and standardizing an entire industry worth of data into one place, SDC has enabled our valued customers to obtain accurate and detailed information about any of our products at their discretion. From early testing stage until now, the SDC has always been ready and willing to assist with any questions or issues that may arise. Thanks to the entire SDC staff for creating and maintaining a much needed and valuable asset to both Aeromotive and the entire industry.

Aeromotive Inc.



ACES and PIES data distribution is mandatory in today’s highly competitive marketplace. SDC consistently adds value to their system to enhance our data feeds and provide our distribution partners with accurate, up to date and enriched product information.

PerTronix Performance Products



Today's digital marketplace makes it easier for consumers to purchase our products from countless aftermarket dealers. While this is a definite plus for the distribution of our product, one of the negatives of this is that product information fed to consumers is not always accurate. By building and submitting our product and application data to the SEMA Data Coop for distribution, we have complete control over the product data that is supplied to jobbers and online dealers. This ensures that the product information and digital assets used by these resellers is uniform worldwide.

Hedman Performance Group



The SEMA Data Co-op made the onboarding and validation process so absolutely seamless for us, it was unreal! Price changes, data updates and digital asset correlation are just as easy! The full-time Help Desk support assists both Suppliers and Receivers with all data standards, training, and implementation questions. They are experts in the data standards industry and it shows.
The SDC staff was an absolutely priceless resource in our data transition into full validation and compliance with PIES and ACES standards. Our data is now safely stored, updated, and available for distribution to our authorized Receivers through the SDC PIMS.
We would like to give a big 'Thank You' to the entire SDC team and staff!

Teraflex



Let me just say, we at TITAN Fuel Tanks, have a great respect for the SEMA Data team. I know we have been a SEMA member for quite some time, and I believe we have been with SEMA Data since the beginning. In September 2012, I was tasked with providing our product data to SEMA Data. This proved to be a huge task, but doable, with your support and encouragement I was able to provide the PIES data and have helped maintain this data set for the last two years. This has been a huge asset to our sales efforts.

As you know, I have personally been just overwhelmed/stifled by the ACES data. Not any more, thanks to Mike at TITAN and the SEMA Data Team and what we have accomplished together. I am very glad to now have TITAN PIES data validated and to be at the Bronze level with SEMA Data. This was honestly, a feat that I did not know was doable just by the enormous amount of data stock-piled in our aftermarket pickup truck industry. To have TITAN products quantified at this level is indeed a solid milestone.

I have said this before, and let me say again - Kudos to everyone that participated, this sure was a win for everyone.

Here’s to a bright and adventurous future together!

TITAN Fuel Tanks



Supplying our partners with accurate and complete data is an integral part of a successful relationship with our distribution partners and, ultimately, selling more parts to the customer. Prior to joining the SDC it was always a cumbersome and time consuming effort to get this data to our partners and make it fit into their template, which were always different. Now with the SDC, we have one place that we can keep our data organized and up to date while giving our partners one convenient and easy place to obtain it, which has eliminated a barrier and gotten our information and products out to more customers.

MAHLE Engine Components USA, Inc.



As one of the Beta test companies for SEMA Data, we were excited to get in on the ground floor of this great endeavor to library all the critical product data of SEMA manufacturers around the world. In today’s highly digital marketplace we knew it was imperative to have our product data organized and available to our distributors/customers. SEMA Data has provided a great resource that is only getting better; with their capabilities and reach is continually growing. Even if you are a manufacturer that deals with other data providers, being part of SEMA Data just makes sense to ensure the best possible reach to your customers and to make sure they get the right data and that it is updated on a regular basis.

Fidanza Performance



Here at Superlift we take our data very seriously because we know how important the right information is in the hands of our customers. SEMA Data has provided a central location for dealers large and small to get the correct data in the format they need and quickly. We are glad to have been part of SEMA Data from the beginning and will do what we can get more partners and dealers involved. Taking over as Director of Marketing, I want to make sure to continue our efforts with the SEMA Data and provide our customers and dealers with the right data when they need it.

Superlift



When CURT and ARIES on boarded with SDC we become the first supplier / manufacturer to achieve ‘Platinum Status’ immediately. Being platinum means CURT and ARIES data is as content rich as you can get. According to Paul Spornitz of SDC, the modern web shopper is much more likely to buy a product from a company that is rich in content. Having downloadable installation guides and warranty information along with videos and multiple high resolution images is a huge resource to our customers. One of CURT & ARIES’ goals is to be the best at data distribution in the industry. We look forward to continuing to expand on our relationship with SDC.

Curt Manufacturing



Big Mike’s Performance Parts was one of the first members to achieve the Platinum status with SDC, meaning Big Mike’s Performance Parts has reached the pinnacle of data quality and completeness to meet even the most rigorous Receiver’s requirements. Spanning modern muscle, sports, luxury and off road vehicle markets, we currently offer nearly 100 different STO N SHO models. Our product line is continually expanding, and by partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors and retailers in the automotive aftermarket efficiently and accurately. We look forward to continuing our partnership with SDC and to providing accurate, updated and complete product data information to the automotive aftermarket via the SDC's secured and structured platform.

STO N SHO



By partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors, dealers and retailers in the automotive aftermarket efficiently and accurately. “We want to be the trusted provider of hand protective gloves in the automotive market,” said Maxwell Lee, CEO and President of Adenna Inc. “To accomplish that we need to meet and exceed expectations of the market with quality products, data and ongoing support.”

Adenna Inc.



We believe… Data Is King! SEMA Data is an essential extension of our organization to distribute data to our dealer network. They have helped us refine our own data standards and practices. Our combined efforts will continue to grow our reach in the marketplace and further our sales objectives.

Thank you SEMA Data for being an awesome counterpart with us!!! You guys ROCK!

Omix-Ada



Many people think of SEMA as just a show and few know the true power of the benefits that come along with being a member. SDC is one of these golden benefits that we utilize to stay as far ahead of the curve as possible.

Gibson Performance





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