Why Join SEMA Data
We understand the challenges of managing product data to the exacting standards of PIES and ACES. SEMA Data has a Data Team staffed by product specialists with years of experience who can guide you through, whether you want to manage your information on your own (DIY) with our user-friendly data platform, PartsHub, or have the team help with your regular data updates (DIWM). With either solution, your standardized datasets are for you to control and approve to distribute out to the thousands of resellers in our network. With the industry relying on product data to conduct business, expertise at your fingertips, and thousands of potential buyers within reach...why join SEMA Data? Because it's the smart thing to do.
As one of the Beta test companies for SEMA Data, we were excited to get in on the ground floor of this great endeavor to library all the critical product data of SEMA manufacturers around the world. In today’s highly digital marketplace we knew it was imperative to have our product data organized and available to our distributors/customers. SEMA Data has provided a great resource that is only getting better; with their capabilities and reach is continually growing. Even if you are a manufacturer that deals with other data providers, being part of SEMA Data just makes sense to ensure the best possible reach to your customers and to make sure they get the right data and that it is updated on a regular basis.
Fidanza Performance
Manufacturers
A reminder that this year's SEMA Data User Meetup & Reseller Sessions Moving to the “Tree House” at SEMA Show
As planning continues for this year’s SEMA Show, we wanted to share an important update regarding the User Meetup, Awards presentation, and reseller... READ MORE
Congratulations to this year’s SEMA Data Excellence Award recipients! A record number of brands earned Data Excellence honors in 2026, marking a new high for the program. Even more impressive, more than half achieved Platinum, the highest level of Data Excellence.
Every year, the SEMA... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from ACT, Eibach, Mishimoto, Poison Spyder, and Russell!
Mishimoto Transmission Cooler, Silver, fits Toyota Tacoma 2024+ - Part No. MMTC-TAC-24
Upgrade the performance and reliability of your 2024+... READ MORE
Get your fresh, hot data files today! The following brands are now LIVE and available for exports:
Cattleman HD - Builds heavy-duty bumpers and grille guards for Ford, Chevy, GMC, Ram, and Toyota trucks, engineered for demanding work and protection.
TruxArmor - Makers of... READ MORE
Your Data ScoreCard…
Provided as a standard part of SEMA DATA services, our Data Analysts will work with you to bring your data quality up to premier levels, and provide you a scorecard grade and notification of any change in status.
Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly what data fields are most important to your customers, based on actual feedback from them.
Achieving and maintaining high data quality is a critical element of effective data management, and a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, will only serve to poorly represent your products and often make them difficult to find via search, as well as creating expensive and unnecessary returns.