Why Join SEMA Data
We understand the challenges of managing product data to the exacting standards of PIES and ACES. SEMA Data has a Data Team staffed by product specialists with years of experience who can guide you through, whether you want to manage your information on your own (DIY) with our user-friendly data platform, PartsHub, or have the team help with your regular data updates (DIWM). With either solution, your standardized datasets are for you to control and approve to distribute out to the thousands of resellers in our network. With the industry relying on product data to conduct business, expertise at your fingertips, and thousands of potential buyers within reach...why join SEMA Data? Because it's the smart thing to do.
SEMA Data Co-op (SDC) understands the challenge it can be to acquire accurate product data. Whether it’s weights and measurements, accurate descriptions, pricing levels, UPC codes and the like or rich vehicle application data to power year/make/model look ups. It is necessary to have detailed product data for our distributors and ultimately the end consumer to view an accurate product detail page that has plenty of information and digital assets for them to find exactly what they’re looking for and ultimately make a buying decision. SDC provides a central repository for quality product data while validating for compliance and to strict requirements available for export in any format distributors may require. With the updated SDC 2.0 PIM System now in place, SDC is continuing to pave the way for future growth. Thank you to the entire SEMA Data Co-op Team!
Roush Performance / SLP - Street Legal Performance
Manufacturers
Featuring this month's SEMA Data Excellence level brands' products from Advanced Clutch, PowerTrax, QA1, Rally Armor, and Ridler!
Rally Armor 2024-26 Toyota Tacoma - Black Mud Flap/Red Logo – Part No. MF114-UR-BLK-RD
Crafted from premium polyurethane, these UR... READ MORE
Closing the Inventory Gap
Inventory visibility has become a competitive advantage in today’s aftermarket. When resellers know what’s in stock—and manufacturers control how that information is shared — everyone wins!
SEMA Data now makes it easy for... READ MORE
Featuring this month's SEMA Data Excellence level brands' products from Crown Automotive, Design Engineering, Extang, and Triple R Lights!
Extang T2 19-26 GM 1500 6'7 - Part No. 92457
Choose Simple: Extang's redesigned soft tri-fold cover has a host of new... READ MORE
New Partnership Announcement: True View Audit + SEMA Data
We’re excited to share a new partnership that solves one of the industry’s biggest mysteries: how are your product data used on retailer websites when it leaves our systems.
Introducing Bridge... READ MORE
Your Data ScoreCard…
Provided as a standard part of SEMA DATA services, our Data Analysts will work with you to bring your data quality up to premier levels, and provide you a scorecard grade and notification of any change in status.
Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly what data fields are most important to your customers, based on actual feedback from them.
Achieving and maintaining high data quality is a critical element of effective data management, and a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, will only serve to poorly represent your products and often make them difficult to find via search, as well as creating expensive and unnecessary returns.