"You guys can do that?"

We get this reaction a lot. Someone on your team flags a data problem — wrong fitment or missing content — and we say, "we can help with that." And we've been adding capabilities you might not even know about. Here's your full rundown.

⭐ The Brand Scorecard Just Opened Up For EVERY Reseller

Until now, you could only see a brand's Data Quality Scorecard after they were already approved in your account. That just changed. For the first time, SEMA Data is opening scorecard visibility to all resellers. You can see a brand's data quality before you ever request their feed. No more surprises after onboarding. 

Now you can shop for data the same way you'd vet any other supplier — with full information upfront.

What the Scorecard Shows You
ACES fitment coverage, PIES content completeness, image coverage, attribute, pricing and price types available — all scored at the brand level before you subscribe to their data.

Why This Matters for Your Business
Previously locked to approved brands only. Now open to all resellers. Source from brands who've invested in data quality and spend your team's time growing your catalog.

How to Use This Now
Use the scorecard to prioritize which brands to onboard first. Start with the brands already on your shortlist. Pull their scorecards, compare fitment completeness and image coverage side by side, and other data fields important to your business. High-scoring brands mean faster time-to-publish, less internal friction, and lower risk of returns out of the gate.

⭐ Data Excellence: What It Means for You as a Reseller

Data Excellence is our quality benchmark. And now that the scorecard is open to all resellers, it's more useful to you than ever. Brands that achieve Data Excellence certification have met rigorous standards for fitment accuracy, content completeness, image coverage, and PIES compliance.

As a reseller, this is your fast lane. Data Excellence-certified brands are:

• Ready to publish >> less review time, faster time-to-shelf
• Lower return risk >> their fitment data has been put through the wringer
• Higher converting >> complete content means shoppers buy with confidence
• Better supported >> these brands are invested in their data and will be responsive partners

Bottom Line: 
When you see the Data Excellence badge on a brand's scorecard, that's a green light. Prioritize them. Your customers, and your margins, will thank you.

⭐ Everything We Can Do for You — Yes, All of This

SEMA Data is a lot more than a data feed. Here's the full picture:

✅  Validated ACES Fitment Data: Year/Make/Model/Submodel vehicle application data verified against industry standards. Accurate fitment = fewer returns, fewer angry customers, fewer chargebacks.
✅  Rich PIES Product Content: Full descriptions, dimensions, features, and high-res images — the content that gets your listings found and converts browsers into buyers.
✅  Single Source for Standardized Feeds: Whether you're using ACES/PIES-formatted data feed, created a Custom Export Template, or using our APIs, across all your brands,  you only need to plug it into your systems once — no custom integration per supplier.
✅  Filters to Fit: You're a niche retailer and only focus on certain vehicles or certain products? Filtering options enable you to get only the product data you're interested in and focus your selling efforts.
✅  Ongoing Content Maintenance: Manufacturers update specs, images, and fitment constantly. SEMA Data keeps that current so your catalog stays accurate. And as a subscriber, you'll receive weekly updates of which brands added new products, refreshed pricing, or discontinued items.
✅  GTIN Access: GTINs are the universal product identifier major retail channels require. When brands submit through SEMA Data with proper GTINs, you get clean, unambiguous product matching. No more phantom duplicates or mis-assigned items.
✅  Brand Scorecard — Now Open to All Resellers: For the first time, scorecard visibility is no longer limited to your approved brands. Browse data quality scores across the full catalog of brands before you commit to any of them.

⭐ Got a Fitment Mess? We can actually help with that, too!

Fitment conflicts. Overmapping. If you've inherited any of these in your catalog, you know how hard they are to untangle and what that means in product returns.

Let us help you with the cleanup! Our data team now offers fitment conflict resolution and overmapping cleanup as an inquiry-based service. If you're sitting on a catalog with messy fitment data, don't spend months fixing it internally. Reach out and let's talk about what we can do.

This is not a self-serve tool! It's your team getting access to our data specialists who know the ACES standard inside and out. Just inquire and we'll scope it with you.

Ready to See What Your Data Could Look Like?

Check out the Brand Scorecard, explore Data Excellence brands, and reach out if you've got fitment issues we can tackle together.

As always, we're here to help if you have questions. Contact us at info@semadata.org.

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