Manufacturers whose data scores Gold or Platinum by August 1, and who maintain that level through the end of October, will be recognized at the annual in-person SEMA Data Users Group event at the SEMA Show 2023, along with other benefits throughout the Show floor and app.

There will also be a special featured placement for Data Excellence brands this year that will be revealed at this year's SEMA Show!

The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you through the maze of product content essential to your business partners. Scored data facilitates serving varied segments and purposes of the market, from chain store customers, warehouse distributors, and resellers of all sizes. Manufacturers and brand owner product data meeting Gold and Platinum are considered achieving Data Excellence.

Earning and maintaining Data Excellence is a conscious, strategic decision made by a dedicated staff. Choosing this strategy pays off big time for your brand and internal data. "As your industry partner, we care for the quality of your product information. High quality content and images build your sales, your brand reputation, and your relationship with your business partners," says Gigi Ho, SEMA Data VP of Operations.

The road to achieving SEMA Data Excellence is attained by companies who create a data strategy with stakeholders working with the SEMA Data team. Work with us to schedule regular updates, data reviews, and timely releases of new products.