Gigi Ho joins the SEMA Data as Director of Operations. She will be based in the SEMA headquarters building in Diamond Bar, California, and will report directly to Mike Spagnola, SEMA Vice President of OEM and Product Development programs.

She has more than 18 years’ experience in the automotive aftermarket, and more than 25 years’ experience in technology, developing and launching leading-edge SaaS-based data solutions for the automotive aftermarket. She started Digital Performance Inc. in 2001, joined DCi in 2014 and has recently been with PartsHub.

“Gigi has a great affinity for the industry and believes that the advancement of technology and education can prepare and drive the industry well into the future,” said Spagnola. “She has also participated with many of the SEMA committees and initiatives, as well as speaking to the industry on topics of data, e-commerce and marketing, so she understands both the industry and SEMA exceptionally well.”

Gigi grew up in Southern California with a love of classic and vintage cars. She lives in Mission Viejo, California, has two sons, and is an avid tennis and volleyball player.

She can be reached at 888-958-6698 or by email at