SEMA Data introduced a new feature that gives resellers instant data updates and makes it possible for manufacturers to get their products to market faster than ever before. Resellers will now automatically and instantly receive updated data formatted to their individual requirements, anytime a supplier publishes new information. With more than 1,200 members, SEMA Data is the largest openly accessible industry product data repository.

"This is a great feature that really fills the gap in speed to market,” said Jim Graven, Director of Membership. “Through SEMA Data, members will be the first to know about new products or data corrections as they happen."

Resellers that prefer to regulate the flow of data may choose to utilize the delivery scheduler, which can manage deliveries by date and time in both full file refreshes or net changes since the the last delivery.

Craig Schmutzler, Director of Customer Support, noted, "SEMA Data is designed to work around the members’ individual needs and offers receiver-friendly data delivery processes. I encourage all suppliers and receivers to join and experience our expert customer support and state-of-the-art technology.”

SEMA Data is an industry-owned and -operated project designed to bring full product data management capabilities to participating suppliers at the lowest possible cost. Features include a secure, industry standards based centralized data repository, extensive on-boarding tools, expert live training and technical assistance, and unlimited standard or fully customized data exports. To learn more about the program, visit or contact Jim Graven at or call 888-958-6698.