Manufacturers whose data scores Gold or Platinum by August 1, and who maintain that level through the end of October, will be recognized at the annual in-person SEMA Data Users Group event at the SEMA Show, along with other benefits throughout the Show floor and app.

There will also be a special featured placement for Data Excellence brands this year that will be revealed later this year!

The SEMA Data Scorecard levels: Bronze, Silver, Gold, and Platinum, were created to guide you through the maze of product content essential to your business partners. Your data powers parts sales throughout the industry and to resellers of all kinds, from chain store customers, warehouse distributors, eCommerce, and resellers of all sizes. Manufacturers and brands whose product data meets Gold and Platinum are considered to have attained Data Excellence.

Earning and maintaining Data Excellence is a conscious, strategic decision made by a dedicated staff. Choosing this strategy pays off big time for your brand and internal data. "As your partner and industry program, we care for the quality of your product information. High quality content and images build your sales, your brand reputation, and your relationship with your customers and enthusiasts," says Gigi Ho, SEMA VP of Technology, Data, and Strategic Initiatives.

The road to achieving SEMA Data Excellence is attained by companies who create a data strategy with internal stakeholders working with the SEMA Data team. Work with us to schedule regular updates, data reviews, and timely releases of new products.